Research and Markets: Mobile Marketing Strategies and Emerging Opportunities in the BRIC Countries

DUBLIN--(BUSINESS WIRE)--

Research and Markets (http://www.researchandmarkets.com/research/djtj8k/mobile_marketing_s) has announced the addition of the "Mobile Marketing Strategies and Emerging Opportunities in the BRIC Countries" report to their offering.

Across the four emerging BRIC countries, high mobile penetration has generated opportunities for mobile marketing initiatives. These initiatives have become popular among businesses as they have a broad reach, the ability to monitor responses, and can offer location-based promotions. As such, companies across a variety of industries have started developing mobile marketing strategies with increasing marketing budget allocations.

The aim of mobile marketing varies across different industries, although the main focus is to develop promotions that target specific consumer groups and launch new service offerings. Mobile marketing in the BRIC countries currently takes the form of mass market campaigns that target customers through bulk messages.

However, this is expected to change as marketers start utilizing location-based services, which will be driven by the increased penetration of smartphones and improved mobile infrastructure to enable accurate and high-bandwidth services. As such, BRICdata expects mobile marketing campaigns will become more personalized through using location-based promotional strategies.

Scope:

- This report provides an extensive analysis of the mobile marketing market in the four BRIC nations - Brazil, Russia, India and China

- It provides current and forecast market sizing for mobile marketing spend in each of the BRIC nations

- It offers detailed analysis of business, infrastructure, technology and consumer trends driving the growth of the mobile marketing market in each of the BRIC countries

- The report highlights the key challenges faced by the mobile marketing market

- It provides case examples of innovative mobile marketing strategies adopted by key players across consumer industries such as FMCG, healthcare, banking, and travel and tourism

- It also provides insights into the future of mobile marketing and upcoming trends shaping the growth of the market in each of the BRIC countries

Reasons to Buy:

- Gain in-depth insight into mobile marketing strategies in each of the BRIC countries

- Take informed decisions and formulate effective technical and marketing strategies based on the report's detailed market insights on mobile marketing

- Understand the key consumer, business and economic trends impacting mobile marketing in each of the BRIC nations

- Gain insight into mobile marketing strategies adopted by key players across consumer industries such as FMCG, healthcare, banking, and travel and tourism

For more information visit http://www.researchandmarkets.com/research/djtj8k/mobile_marketing_s

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Opportunities Abound in CEE Countries - CEPA's Message at EBACE

The newly appointed Board of the three-year old CEPA (Central Europe Private Aviation) will be in Geneva this week, meeting with their members and aiming to raise awareness internationally of viable investment opportunities available in business aviation in such countries as Poland and the Czech Republic. 

“The CEE region has not been so affected by the financial turbulence in Europe this year and we have a reason to smile at this year’s EBACE,” said CEPA Founder Dagmar Grossmann.  “We have a number of international events coming up in the region, not least the UEFA European Cup, which will inevitably see more western business aviation charter companies flying in - to Poland and the Ukraine.”  CEPA Chairman Brendan Lodge added: “This year’s EBACE is important for our new Board to talk about the region and the high international standards our members’ companies are consistently setting, as well as hearing about the trends affecting operators in Europe.  Attending this premier business aviation gathering is very valuable as we look to enrich our third annual networking conference toward the end of the year.”

CEPA Expo scheduled for November 29-30

Dates have now been confirmed for CEPA Expo 2012 (www.cepa.expo), the leading business aviation networking and conference event for Central and Eastern Europe.  The event will start from midday on 29th November through to 30th November at the Prague Congress Centre.  Last year’s event, attended by over 120 delegates, highlighted the wishes of CEE operators to compete on an equal playing field; the reticence among banks to finance business aircraft and the many challenges they share with their western counterparts – including ETS, slot allocation rules and obtaining access to European airports.  

“EBACE, the premier international business aviation event in Europe, is a good opportunity to meet with lenders and financiers – to educate about them about the opportunities in our region, but also operators and charter providers - those who conduct business in Eastern and Western Europe.  Our aim is to explore best practices and identify what these two groups of operators can learn from each other,” Brendan Lodge added. 

CEPA is a voluntary, non-governmental and non-profit members association which co-ordinates the interests of executive aviation manufacturers, operators, airports, service providers, training establishments, fixed wing and rotary brokers to improve standards and best business practice in the region. Supporting services including financial, legal, insurance and publishing companies are also welcomed. The Association's primary goal is to represent its members' interests to support the growth of private aviation in the Czech Republic and abroad. For the future CEPA plans to develop an educational arm which will be responsible for providing information and data about the current climate in business aviation in Central Europe.

www.cepa.aero

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Research and Markets: Mobile Money Opportunities in the BRIC Countries

DUBLIN--(BUSINESS WIRE)--

Research and Markets (http://www.researchandmarkets.com/research/aacb4ca2/mobile_money_oppor) has announced the addition of the "Mobile Money Opportunities in the BRIC Countries" report to their offering.

A large unbanked population supported by a developed mobile and banking system will be the fundamental driver for the growth of mobile-based financial services in Brazil. In Brazil the majority of mobile money initiatives are led by banks. The need to gain access to the potential market through the unbanked population is driving strategic business alliances between banks and mobile operators.

In Russia operators are placing a strong emphasis on making contactless mobile payment service available to users using the NFC standard, with NFC-enabled mobile payment trails initiated for making retail payments or on public transport. All three leading mobile operators in Russia, Megafon, MTS and Vimpelcom, collaborated to provide users with common access to each other's mobile payment services.

In India the growth of mobile money services increased as regulatory changes were implemented. Brought into effect by the Reserve Bank of India (RBI), the new regulations increased the per-day mobile money transfer limit to INR50,000 (US$1000) from the existing limit of INR5,000 (US$100). The rapidly growing mobile money market in India is driving the established business correspondents (BCs) to directly offer mobile payment services.

China is an upcoming destination for mobile money services owing to its large mobile subscriber base and increasing government support. China's UnionPay, a card network operator in China, in collaboration with China's leading banks, wireless operators and handset manufacturers, is forming a mobile payment industry alliance. This alliance is expected to enhance mobile payment coordination across industries by providing a single open mobile payment platform to users.

ABOUT THIS REPORT

The report provides top-level market analysis, information and insights, including:

- In-depth analysis of mobile money opportunities in the four BRIC countries: Brazil, Russia, India and China

- A comprehensive and country-specific analysis of market attractiveness, covering the key trends, drivers and challenges across the four countries

- Detailed mobile money market sizing and forecasts for 2011-2016 for each BRIC country including volume, value and average transaction size

Reasons To Buy

- Understand the various market dynamics within the mobile money market and use the knowledge to capitalize on the potential of these high-growth markets

- Take informed decisions and formulate effective technical and marketing strategies based on the report's detailed market insights on the mobile money market

- Understand the key consumer, business and economic trends within the mobile money market in each of the BRIC nations

- Gain insight on the growth strategies adopted by key mobile payment service providers

Key Topics Covered:

- Executive Summary

- Mobile Money Market Attractiveness of BRIC Nations

- Mobile Money Opportunities in Brazil

- Mobile Money Opportunities in Russia

- Mobile Money Opportunities in India

- Mobile Money Opportunities in China

- Case Study on Emerging Markets

- Appendix

For more information visit http://www.researchandmarkets.com/research/aacb4ca2/mobile_money_oppor

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Veep advises West African countries to utilise energy opportunities - GhanaHomePage

General News of Wednesday, 21 March 2012

Source: GNA

Vice President John Dramani Mahama on Wednesday appealed to West African countries to make judicious use of all power generating activities that could help sustain their industrial pursuit.

He said good management of oil and gas for both domestic and commercial utilisation could also encourage investors to establish industries and other commercial institutions.

Vice President Mahama said it is difficult for West Africa to step up production levels to create jobs and alleviate poverty without sufficient energy to sustain the business entities.

He made the appeal when he launched a two-day West African Gas Stakeholders Forum in Accra.

The Forum being attended by participants from Togo, Nigeria, Benin, Niger, Burkina Faso, Ivory Coast among other countries would discuss energy needs, existing and projected gas requirement, domestic and gas market and policy development in the West African Sub-Region.

It was organised by the World Bank, West African Gas Pipe-line Company in collaboration with ECOWAS, West African Gas Pipeline Authority and the Volta River Authority.

Vice President Mahama said although the West African Pipe line Gas Company had been erratic and disappointing of late, there was the need to increase the output to ensure regular supply to the sub-region for both domestic and industrialisation consumption.

He said Ghana for the past month had to resort to power rationing due to power shortage at the Asogli Gas Plant leaving a deficit of 200,000 megawatts and gave the assurance that government would put up measures that would curb the perennial power shortages.

Vice President Mahama called on the participants to outline their challenges and create a bigger platform to strategise to solve such challenges in subsequent meetings.

Mr Emmanuel Armah Kofi Buah, a Deputy Minister of Energy said government would step up oil revenue management, investment framework, security, natural gas utilisation and commercialisation to become a net exporter of oil and gas and a major player in the global petroleum industry.

He said the completion of the Bui Hydro-Electricity Project would extend electricity and other sources of energy to 70 per cent of Ghanaians, particularly in the rural areas.

Mr Buah said government would also support sustained regeneration of woody biomass resources, promote the establishment of woodlots for charcoal and promote the production and use of improved and efficient biomass utilisation technologies as part of measures to sustain the supply of wood fuels policy direction.**

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International Business Opportunities and Trends: Top Countries to Consider

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Macao Special Administrative Region, China

Paraguay

Singapore

Myanmar

China

Ethiopia

Maldives

Laos

Burkina Faso

Turkmenistan

The following is the top 10 ranked economies in the World Bank’s 2011 Ease of Doing Business Index:

Singapore

Hong Kong Special Administrative Region, China

New Zealand

United States

Denmark

Norway

United Kingdom

South Korea

Iceland

Ireland

The following is the top 10 ranked economies in the World Bank’s 2006-2009 Trade Tariff Restrictiveness Index:

Hong Kong

Singapore

Switzerland

Papua New Guinea

Turkey

Israel

Kazakhstan

Norway

United States

Iceland

The following is the top 10 economies that achieved the highest real growth in total trade from 2006-2009, according to the World Bank:

Yemen

Serbia

Malawi

Macao

Bosnia and Herzegovina

Burkina Faso

Montenegro

Bangladesh

Burundi

Discussion

So which economies made the top 50 for growth, ease of doing business and the Trade Tariff Restrictiveness Index? They are Singapore, Hong Kong, Malaysia and Kazakhstan.

A view of Kuala Lumpur, Malaysia (Photo: Reuters)One should not, of course, ignore the countries that do not appear high on every single ranking; China, for example, ranks rather poorly for ease of doing business, but that does not mean one should ignore this gigantic market.

The trade growth and economic growth rankings show that frontier economies emerging out of poverty or recovering from wars could experience astronomical rates of growth. Although these countries usually lack stability, they potentially offer daring individuals attractive international business opportunities.

The ease of doing business index counts Iceland and Ireland, two of the hardest hit countries during the global financial crisis, among its top 10.

This shows that economic freedom and liberalization, if not managed well, could fuel bubbles and create serious consequences later on. Investing in these countries for the long-term, therefore, could prove disastrous.

View the original article here

International Business Opportunities and Trends: Top Countries to Consider

Like us on Facebook

Macao Special Administrative Region, China

Paraguay

Singapore

Myanmar

China

Ethiopia

Maldives

Laos

Burkina Faso

Turkmenistan

The following is the top 10 ranked economies in the World Bank’s 2011 Ease of Doing Business Index:

Singapore

Hong Kong Special Administrative Region, China

New Zealand

United States

Denmark

Norway

United Kingdom

South Korea

Iceland

Ireland

The following is the top 10 ranked economies in the World Bank’s 2006-2009 Trade Tariff Restrictiveness Index:

Hong Kong

Singapore

Switzerland

Papua New Guinea

Turkey

Israel

Kazakhstan

Norway

United States

Iceland

The following is the top 10 economies that achieved the highest real growth in total trade from 2006-2009, according to the World Bank:

Yemen

Serbia

Malawi

Macao

Bosnia and Herzegovina

Burkina Faso

Montenegro

Bangladesh

Burundi

Discussion

So which economies made the top 50 for growth, ease of doing business and the Trade Tariff Restrictiveness Index? They are Singapore, Hong Kong, Malaysia and Kazakhstan.

A view of Kuala Lumpur, Malaysia (Photo: Reuters)One should not, of course, ignore the countries that do not appear high on every single ranking; China, for example, ranks rather poorly for ease of doing business, but that does not mean one should ignore this gigantic market.

The trade growth and economic growth rankings show that frontier economies emerging out of poverty or recovering from wars could experience astronomical rates of growth. Although these countries usually lack stability, they potentially offer daring individuals attractive international business opportunities.

The ease of doing business index counts Iceland and Ireland, two of the hardest hit countries during the global financial crisis, among its top 10.

This shows that economic freedom and liberalization, if not managed well, could fuel bubbles and create serious consequences later on. Investing in these countries for the long-term, therefore, could prove disastrous.

To report problems or to leave feedback about this article, e-mail:mail("hao.li","ibtimes",0,"?Subject=FEEDBACK: [297957] International Business Opportunities and Trends: Top Countries to Consider&body=%0A%0Ahttp%3A%2F%2Fwww.ibtimes.com%2Farticles%2F297957%2F20120213%2Finternational-business-opportunities-trends.htm","Mr Nobody")
To contact the editor, e-mail:mail("editor","ibtimes",0,"?Subject=FEEDBACK: [297957] International Business Opportunities and Trends: Top Countries to Consider&body=%0A%0Ahttp%3A%2F%2Fwww.ibtimes.com%2Farticles%2F297957%2F20120213%2Finternational-business-opportunities-trends.htm","Editor")

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Revolutionary Online Home Business System - Online Home Business System In Over 200 Countries

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Social Media Marketing Strategies and Emerging Opportunities in BRIC Countries

NEW YORK, Jan. 30, 2012 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Social Media Marketing Strategies and Emerging Opportunities in BRIC Countries

http://www.reportlinker.com/p0765669/Social-Media-Marketing-Strategies-and-Emerging-Opportunities-in-BRIC-Countries.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Internet_Business

Synopsis

The report provides top-level market analysis, information and insights, including:• In-depth analysis of social media marketing strategies in the four BRIC countries: Brazil, Russia, India and China• A comprehensive understanding of country-specific market trends, drivers, opportunities and challenges across key industries • Detailed social networking user market sizing for each BRIC country for a period of 10 years (2007–2016) along with expansion strategies

Executive Summary

Across the four BRIC countries (Brazil, India, Russia and China), social media penetration has reached a reasonable level for encouraging strong marketing initiatives. Given the global reach and interactive capabilities of social media, companies across key industries have started developing a social media marketing strategy with increased marketing budget allocations. The key influencers include direct access to a large user base of potential consumers, and insights into key changing trends and the thought processes behind buying decisions. Although it varies across industries, social media marketing's broad focus is on developing products targeted at specific consumer groups, launching new product offerings and monitoring brand image sentiments.

Although the growth of social media marketing in the BRIC countries is promising, there are obvious challenges in reaching diverse customer groups from this marketing channel due to fragmented industries, low literacy rates and the relatively underdeveloped mobile infrastructure. BRICdata expects the adoption of social media marketing in the BRIC countries to be gradual and to increase alongside the growing popularity of social media networks.

ScopeThis report provides an extensive analysis of social media marketing strategies used in the four BRIC nations – Brazil, Russia, India and China.

• The report provides a detailed understanding of how social media platforms are being used to identify new markets, launch products, gather customer feedback and monitor brand performance across five key consumer focused industries: Healthcare, BFSI, Travel and Tourism, FMCG and Entertainment.

• The report provides insights into the evolving social media market sizes for each country over a 10 year period, 2007–2016, along with market trends, growth drivers, opportunities and challenges.

• It also provides insights into future social media marketing strategies adopted by players in each industry to strengthen market position.

Reasons To Buy• Gain in-depth insight into the social media marketing strategies used in each of the BRIC countries

• Understand the various market dynamics within the BRIC countries by key industry and use the knowledge to capitalize on the potential of these high-growth markets

• Take informed decisions and formulate effective technical and marketing strategies based on the report's detailed market insights on social media marketing strategies

• Identify the key specific growth segments within the social media marketing sector in each of the BRIC countries

• Understand the growth strategies adopted by key companies and social networking sites

Key Highlights• Social media marketing in the BRIC countries is still in its early stage of development, and while companies are keen to redesign strategies to benefit from this platform, tools and knowledge on measuring returns on investment remain unclear. However, BRICdata expects this will change significantly during the forecast period, following wider social media marketing participation from companies.

• Social media in Brazil is increasingly used by companies as a strategic marketing tool. The main use of social networks by companies in Brazil is for advertising their products and services, followed by brand monitoring and identifying sales opportunities. Companies are now evaluating their marketing budgets and BRICdata expects there will be an increased budget allocation for social media marketing during the forecast period (2012–2016).

• Spamming on social networks and linguistic barriers for non-Russian brands are the key challenges in a digital marketing campaign. It is vital for marketers to understand the internet penetration and income groups of their end users, as the economy and consumer behavior can differ depending on the region. Social gaming is expected to register impressive growth over the forecast period, to become one of the most attractive areas for social media marketing activities.

• The rapid growth in social media marketing is helping companies win business in India. According to estimates in 2010, over 50% of the companies were successful in broadening their customer base through digital media campaigns. BRICdata expects the amount of spending on social media marketing will increase as a percentage of overall sales and marketing expenditure during the forecast period.

• The popularity of mobile internet increases the value proposition for marketing initiatives, which can impact China's rural market and low-income groups. With the country's increasing mobile penetration, more marketing budgets will be allocated for social media as mobile phone ads become more interactive and engaging. The launch of 3G and upcoming 4G services will further fuel the growth of social media marketing in the country.

Table of Contents1 Executive Summary2 BRIC Social Media Marketing Attractiveness2.1 Social Media Market Environment in BRIC Countries2.2 Future Prospects of Social Media Marketing in BRIC Countries2.3 Social Media Marketing Challenges in BRIC Countries3 Social Media Marketing Strategies in Brazil3.1 Introduction to Social Media Market in Brazil3.2 Key Drivers of Social Media in Brazil3.2.1 Infrastructure drivers: mobile and internet3.2.2 Consumer drivers3.2.3 Business drivers3.3 Social Media Future Prospects and Growth Strategies3.3.1 Overview of social media subscribers3.3.2 Future potential of social network users3.3.3 Growth strategies adopted by social networking sites3.4 Social Media Marketing Strategies in Key Industries3.4.1 Healthcare3.4.2 BFSI3.4.3 Travel and tourism3.4.4 FMCG3.4.5 Entertainment3.5 Case Studies3.5.1 Samsung Omnia 23.5.2 Unilever OMO3.6 Challenges3.7 Future of Social Media Marketing3.7.1 Overview3.7.2 Social media marketing strategies3.7.3 Technology and devices3.7.4 Social networking site strategies4 Social Media Marketing Strategies in Russia4.1 Introduction to Social Media Market in Russia4.2 Key Drivers of Social Media in Russia4.2.1 Infrastructure drivers: mobile and internet4.2.2 Consumer drivers4.2.3 Business drivers4.3 Social Media Future Prospects and Growth Strategies4.3.1 Overview of social media subscribers4.3.2 Future potential of social media subscribers4.3.3 Growth strategies adopted by social networking sites4.4 Social Media Marketing Strategies in Key Industries4.4.1 Healthcare4.4.2 BFSI4.4.3 Travel and tourism4.4.4 FMCG4.4.5 Entertainment4.5 Case Studies4.5.1 Clearasil Russia4.5.2 HTC Russia4.6 Challenges4.7 Future of Social Media Marketing4.7.1 Overview4.7.2 Social media marketing strategies4.7.3 Technology and devices4.7.4 Social networking site strategy5 Social Media Marketing Strategies in India5.1 Introduction to Social Media Market in India5.2 Key Drivers of Social Media in India5.2.1 Infrastructure drivers: mobile and internet5.2.2 Consumer drivers5.2.3 Business drivers5.3 Social Media Future Prospects and Growth Strategies5.3.1 Overview of social media subscribers5.3.2 Future potential5.3.3 Growth strategies adopted by social networking sites5.4 Social Media Marketing Strategies in Key Industries5.4.1 Healthcare5.4.2 BFSI5.4.3 Travel and tourism5.4.4 FMCG5.4.5 Entertainment5.5 Case Studies5.5.1 PepsiCo India5.5.2 Mahindra Homestays5.6 Challenges5.7 Future of Social Media Marketing in India5.7.1 Overview5.7.2 Social media marketing strategies5.7.3 Technology and devices5.7.4 Social networking site strategy6 Social Media Marketing Strategies in China6.1 Introduction to Social Media Market in China6.2 Key Drivers of Social Media in China6.2.1 Infrastructure drivers: mobile and internet6.2.2 Consumer drivers6.2.3 Business drivers6.3 Social Media Future Prospects and Growth Strategies6.3.1 Overview of social media subscribers6.3.2 Future potential6.3.3 Growth strategies adopted by social networking sites6.4 Social Media Marketing Strategies in Key Industries6.4.1 Healthcare6.4.2 BFSI6.4.3 Travel and tourism6.4.4 FMCG6.4.5 Entertainment6.5 Case Studies6.5.1 Lancome China6.5.2 Lufthansa China6.6 Challenges6.7 Future of Social Media Marketing6.7.1 Overview6.7.2 Social media marketing strategies6.7.3 Technology and devices6.7.4 Social networking site strategy7 Appendix7.1 What is this Report About?7.2 Definitions7.3 Methodology7.4 DisclaimerList of TablesTable 1: Market Environment for Social Media in BRIC Countries, 2011Table 2: Future of Social Media Marketing in Brazil by IndustryTable 3: Future of Social Media Marketing in RussiaTable 4: Awareness and Usage of Social Networking vs. Other Mobile Data Services by Age GroupTable 5: The Future of Social Media Marketing in IndiaTable 6: Future of Social Media Marketing in ChinaTable 7: BRICdata Social Media Marketing DefinitionsList of FiguresFigure 1: Snapshot of Social Media Usage in Brazil, 2011Figure 2: Leading Social Networking Websites in Brazil, 2010Figure 3: User Growth Comparison (Million), Facebook vs. OrkutFigure 4: Platforms Used by Companies that Engage in Social Media Marketing in Brazil (%), 2010Figure 5: Internet Users in Brazil (Million), 2007-2016Figure 6: Mobile Users in Brazil (Million), 2007-2016Figure 7: Number of Social Networking Users in Brazil (Million), 2007-2011Figure 8: Number of Social Networking Users in Brazil (Million), 2012-2016Figure 9: Snapshot of Social Media Strategies in Key Industries in BrazilFigure 10: Leading Initiatives by Companies Using Social Media in Brazil, March 2010Figure 11: Healthcare Industry Using Social Media for Recruitment in BrazilFigure 12: Banks Using Slideshare in BrazilFigure 13: TAM Airlines Page on TwitterFigure 14: Barriers to Adopting Social Media, March 2010Figure 15: Snapshot of Social Media in Russia, 2011Figure 16: Number of Internet Users in Russia (Million), 2007-2016Figure 17: Number of Mobile Users in Russia (Million), 2007-2016Figure 18: Top 10 Countries by Time Spent on Social Networking Sites, August 2010Figure 19: Number of Social Networking Users in Russia (Million), 2007-2011Figure 20: Number of Social Networking Users in Russia (Million), 2012-2016Figure 21: Snapshot of Prison Game on VkontakteFigure 22: Snapshot of Social Media Strategies in Key Industries in RussiaFigure 23: Sberbank Rossii Page on VkontakteFigure 24: Baltimore Contest on VkontakteFigure 25: Clearasil "CLEARBOOTH" ApplicationFigure 26: Leading Social Networking Sites in India, July 2010Figure 27: Snapshot of Social Media Usage in India, 2011Figure 28: Internet Penetration Rate in India, 2007-2016Figure 29: Number of Mobile Users (Million), 2007-2016Figure 30: Indian Internet Usage Split by Customer GroupFigure 31: Active Facebook Activities on Internet, Urban and Rural IndiaFigure 32: Social Network Users in India (Million), 2007-2011Figure 33: Social Networking Users in India (Million), 2012-2016Figure 34: Snapshot of Social Media Strategies in Key Industries in IndiaFigure 35: Actve Facebook Fan PageFigure 36: Snapshot of Social Media Usage in China, 2011Figure 37: Number of Internet Users in China (Million), 2007-2016Figure 38: Number of Mobile Users in China (Million), 2007-2016Figure 39: Growth in 3G Subscriber Base (Millions), December 2010 - July 2011Figure 40: Internet Consumer Behavior in China, June 2010Figure 41: Internet Usage Split by Age-group in ChinaFigure 42: Number of Social Network Users in China (Million), 2007-2011Figure 43: Number of Social Network Users in China (Million), 2012-2016Figure 44: Snapshot of Chinese Social Media Strategies in Key Industries

To order this report:Internet Business Industry: Social Media Marketing Strategies and Emerging Opportunities in BRIC Countries

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Nicolas Bombourg
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Email: nbo@reportlinker.com
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Intl: +1 805-652-2626  

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Lighting Products Market in the BRIC Countries - Market Opportunities and Entry Strategies, Analyses and Forecasts to ...

NEW YORK, Jan. 19, 2012  /PRNewswire/ --  Reportlinker.com announces that a new market research report is available in its catalogue:

Lighting Products Market in the BRIC Countries – Market Opportunities and Entry Strategies, Analyses and Forecasts to 2016

http://www.reportlinker.com/p0761924/Lighting-Products-Market-in-the-BRIC-Countries-–-Market-Opportunities-and-Entry-Strategies-Analyses-and-Forecasts-to-2016.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Furniture_and_Decoration

Synopsis

The report provides top-level market analysis, information and insights into the lighting products market in the BRIC countries including:

• In-depth analysis of the lighting products market in the four BRIC countries: Brazil, Russia, India and China

• A comprehensive and country-specific analysis of market attractiveness, covering the key trends, drivers and challenges across the four countries

• Detailed market sizes for each BRIC country for a period of 10 years (2007–2016), including category level and end-user level analysis

• Detailed insights into the regulatory framework, market entry strategy, product innovation and marketing strategy relevant to the lighting products market

• Description and analysis of the competitive landscape and the key distribution channels for the lighting products market

Executive Summary

The impending 2014 FIFA World Cup and 2016 Olympics Games that will be hosted by Brazil are expected to create a huge amount of business for the country's hospitality, retail and leisure industries. These factors are expected to contribute to the growth of the lighting products market in the forecast period, despite the fact that the market was largely unfruitful during the review period due to the global financial crisis and strict government regulations.

The Russian government has been encouraging energy conservation during the review period. The State Duma passed several laws in 2009 to regulate the use of lighting products in order to ensure that the country's overall energy conservation improves. The government has also made it mandatory for all government offices to replace incandescent bulbs with other energy-conserving lighting products such as CFLs.

The increasing number of real estate activities and rapid urbanization that is taking place in India is expected to generate a higher demand for lighting products in the country. Also, the Indian government has initiated several schemes to cut carbon emissions in the country. For instance, the Bangalore Electricity Supply Company (BESCOM) introduced the Belaku Scheme, under which CFLs will be offered to consumers at subsidized prices.

China has the largest lighting products market out of the BRIC countries, due to its massive internal demand and huge lighting products export capabilities. In China, the government has announced a three-step process to phase out the use of energy inefficient incandescent bulbs. The National Development and Reform Commission are developing measures to encourage the promotion of LED illumination, based on the Green Lighting Policy of the Ministry of Finance. The country's Twelfth Five-Year Plan is being drafted and will include the development of LED lamps, with estimates that LED sales will quadruple during the forecast period.

Scope

This report provides an extensive analysis of the lighting products market in the BRIC countries: • It details historical values for the BRIC lighting products market for 2007–2011, along with forecast figures for 2012–2016• It provides supporting country-specific analysis on the overall market as well as individual values for the industry's key categories• The report provides top-level analysis of the lighting products market's production, distribution and consumption dynamics• The report also details the competitive landscape for both manufacturers and retailers including the market entry strategy for the future• The report covers product innovation and marketing strategies, as well as customer segmentation in the market

Reasons To Buy

• Gain a detailed understanding of the manufacturing, retail and demand-side dynamics within the BRIC lighting products market

• Analyse key market trends and opportunities for both existing companies and prospective new market entrants

• Assess the competitive landscape in the lighting products market, enabling the formulation of effective market-entry strategies

• Identify the growth opportunities and industry dynamics within key product categories such as lighting controls, lamps and bulbs, and luminaires

• Assess the distribution channel dynamics in the market with focus on the future outlook

• Gain insights into the product innovation and marketing strategies happening in the market currently and the future outlook

Key Highlights• In all the four countries, the governments have started the implementation of nationwide plans to phase out incandescent bulbs and replace them with energy-efficient lighting products.• The lighting products market in Brazil was valued at US$2.3 billion in 2011. Upcoming sporting events such as the 2014 FIFA World Cup and 2016 Olympic Games are expected to drive the growth of the construction market which should spur the demand for lighting products over the forecast period.• The lighting products market in Russia valued US$1.3 billion in 2011. Sporting events such as the 2014 Winter Olympics and the 2018 FIFA World Cup should bring in more investments across different sectors which should aid the lighting products market in Russia.• The lighting products market in India valued US$0.5 billion in 2011. With massive growth expected in the construction and housing industries, the lighting products market is expected to grow at a significant rate over the forecast period.• The lighting products market in China valued US$13.3 billion in 2011. Rapid urbanization in China has supported growth in the construction sector which should support the growth of the lighting products market over the forecast period.Table of ContentsExecutive Summary2 BRIC Countries' Market Comparison2.1 Lighting Products Demand2.2 Lighting Products Production2.3 Growth Drivers3 Brazilian Lighting Products Market3.1 Market Environment3.1.1 Macroeconomic indicators3.1.2 Regulatory framework3.1.3 Business and end-user market trends3.1.4 Challenges3.2 Market Size and Growth Potential - Overview3.2.1 Lighting products: production outlook3.2.2 Lighting products: demand outlook3.3 Market Size and Growth Potential by Category3.3.1 Light controls: demand outlook3.3.2 Lamps and bulbs: demand outlook3.3.3 Luminaires: demand outlook3.4 Lighting Products Demand by End-User Market3.5 Competitive Landscape and Market Entry Strategy3.5.1 Competitive landscape3.5.2 Market entry strategy3.6 Product Innovation and Marketing Strategy3.6.1 Customer segmentation3.6.2 Business strategies3.6.3 Recent product launches4 Russian Lighting Products Market4.1 Market Environment4.1.1 Macroeconomic indicators4.1.2 Regulatory framework4.1.3 Business and end-user market trends4.1.4 Challenges4.2 Market Size and Growth Potential - Overview4.2.1 Lighting products: production outlook4.2.2 Lighting products: demand outlook4.3 Market Size and Growth Potential by Category4.3.1 Lighting controls: demand outlook4.3.2 Lamps and bulbs: demand outlook4.3.3 luminaires: demand outlook4.4 Lighting Products Demand by End-User Market4.5 Competitive Landscape and Market Entry Strategy4.5.1 Competitive landscape4.5.2 Market entry strategy4.6 Product Innovation and Marketing Strategy4.6.1 Customer segmentation4.6.2 Business strategies4.6.3 Recent product launches5 Indian Lighting Products Market5.1 Market Environment5.1.1 Macroeconomic indicators5.1.2 Regulatory framework5.1.3 Business and end-user market trends5.1.4 Challenges5.2 Market Size and Growth Potential - Overview5.2.1 Lighting products: production outlook5.2.2 Lighting products: demand outlook5.3 Market Size and Growth Potential by Category5.3.1 Lighting controls: demand outlook5.3.2 Lamps and bulbs: demand outlook5.3.3 luminaires: demand outlook5.4 Lighting Products Demand by End-User Market5.5 Competitive Landscape and Market Entry Strategy5.5.1 Competitive landscape5.5.2 Market entry strategy5.6 Product Innovation and Marketing Strategy5.6.1 Customer segmentation5.6.2 Business strategies5.6.3 Recent product launches6 Chinese Lighting Products Market6.1 Market Environment6.1.1 Macroeconomic indicators6.1.2 Regulatory framework6.1.3 Business and end-user market trends6.1.4 Challenges6.2 Market Size and Growth Potential - Overview6.2.1 Lighting products: production outlook6.2.2 Lighting products: demand outlook6.3 Market Size and Growth Potential by Category6.3.1 Lighting controls: demand outlook6.3.2 Lamps and bulbs: demand outlook6.3.3 luminaires: demand outlook6.4 Lighting Products Demand by End-User Market6.5 Competitive Landscape and Market Entry Strategy6.5.1 Competitive landscape6.5.2 Market entry strategy6.6 Product Innovation and Marketing Strategy6.6.1 Customer segmentation6.6.2 Business strategies6.6.3 Recent product launches7 Appendix7.1 About BRICdata7.2 Methodology7.3 Definitions7.4 DisclaimerList of TablesTable 1: BRIC Countries' Lighting Products Demand (US$ Billion), 2011 and 2016Table 2: BRIC Countries' Lighting Products Production (US$ Billion), 2011-2016Table 3: BRIC Countries' Economic Growth Prospects, 2012-2016Table 4: Minimum Acceptable Energy Efficiency for 127 Volts Incandescent BulbsTable 5: Minimum Acceptable Energy Efficiency for 220 Volts Incandescent BulbsTable 6: Brazilian Lighting Products Production (US$ Million), 2007-2016Table 7: Brazilian Lighting Products Demand (US$ Million), 2007-2016Table 8: Brazilian Lighting Controls Demand (US$ Million), 2007-2016Table 9: Brazilian Lamps and Bulbs Demand (US$ Million), 2007-2016Table 10: Brazilian Luminaires Demand (US$ Million), 2007-2016Table 11: Brazilian Lighting Products Demand by End-User Market (US$ Million), 2007-2016Table 12: Brazilian Lighting Products Sales by Distribution Channel (US$ Million), 2007-2016Table 13: Russian Lighting Products Production (US$ Million), 2007-2016Table 14: Russian Lighting Products Demand (US$ Million), 2007-2016Table 15: Russian Lighting Controls Demand (US$ Million), 2007-2016Table 16: Russian Lamps and Bulbs Demand (US$ Million), 2007-2016Table 17: Russian Luminaires Demand (US$ Million), 2007-2016Table 18: Russian Lighting Products Demand by End-User Market (US$ Million), 2007-2016Table 19: Russian Lighting Products Sales by Distribution Channel (US$ Million), 2007-2016Table 20: Indian Lamps and Bulbs Category Production by Sub-Category (% Share), 2005-2010Table 21: Indian Lamps and Bulbs Category by Sub-Category (Million Pieces), 2005-2010Table 22: Sales of CFLs in India (Million Pieces), 2007-2013Table 23: Sales of CFLs in India (INR Billion), 2007-2013Table 24: Indian Lighting Products Production (US$ Million), 2007-2016Table 25: Indian Lighting Products Demand (US$ Million), 2007-2016Table 26: Indian Lighting Controls Demand (US$ Million), 2007-2016Table 27: Indian Lamps and Bulbs Demand (US$ Million), 2007-2016Table 28: Indian Luminaires Demand (US$ Million), 2007-2016Table 29: Indian Lighting Products Demand by End-User Market (US$ Million), 2007-2016Table 30: Product Offering of Major Companies in the Indian Lighting Products MarketTable 31: Advertisement Expenses as a Percentage of Sales of Major Companies in Indian Electrical Equipment Industry, 2006-2010Table 32: Indian Lighting Products by Distribution Channel (US$ Million), 2007-2016Table 33: Maximum Lighting Power Densities for Office Buildings (Watts/m2)Table 34: Chinese Lighting Products Production (US$ Million), 2007-2016Table 35: Chinese Lighting Products Demand (US$ Million), 2007-2016Table 36: Chinese Lighting Controls Demand (US$ Million), 2007-2016Table 37: Chinese Lamps and Bulbs Demand (US$ Million), 2007-2016Table 38: Chinese Luminaires Demand (US$ Million), 2007-2016Table 39: Chinese Lighting Products Demand by End-User Market (US$ Million), 2007-2016Table 40: Chinese Top Lighting Product CompaniesTable 41: Chinese Top Lighting Product Companies Investment PlansTable 42: Chinese Lighting Products Sales by Distribution Channel (US$ Million), 2007-2016List of FiguresFigure 1: BRIC Countries' Lighting Products Demand Dynamics, 2007-2016Figure 2: BRIC Countries' Lighting Products Production Dynamics, 2007-2016Figure 3: Brazilian GDP at Constant Prices (US$ Billion), 2007-2016Figure 4: Brazilian Number of Households (Million), 2007-2016Figure 5: Brazilian Construction Net Output at Current Prices (US$ Billion), 2007-2016Figure 6: Brazilian Electricity Consumption (Billion Kilowatt Hours), 2007-2016Figure 7: Brazilian Lighting Products Production (US$ Million), 2007-2016Figure 8: Brazilian Lighting Products Demand (US$ Million), 2007-2016Figure 9: Brazilian Lighting Controls Demand (US$ Million), 2007-2016Figure 10: Brazilian Lamps and Bulbs Demand (US$ Million), 2007-2016Figure 11: Brazilian Luminaires Demand (US$ Million), 2007-2016Figure 12: Brazilian End-User Market Share of Lighting Products (%), 2011-2016Figure 13: Brazilian Lighting Products by Distribution Channel (% Share), 2011-2016Figure 14: Russian GDP at Constant Prices (US$ Billion), 2007-2016Figure 15: Russian Number of Households (Million), 2007-2016Figure 16: Russian Construction Net Output at Current Prices (US$ Billion), 2007-2016Figure 17: Russian Electricity Consumption (Billion Kilowatt Hours), 2007-2016Figure 18: Russian Lighting Products Production (US$ Million), 2007-2016Figure 19: Russian Lighting Products Demand (US$ Million), 2007-2016Figure 20: Russian Lighting Controls Demand (US$ Million), 2007-2016Figure 21: Russian Lamps and Bulbs Demand (US$ Million), 2007-2016Figure 22: Russian Luminaires Demand Consumption (US$ Million), 2007-2016Figure 23: Russian Lighting Products by End-User Market (% Share), 2011 and 2016Figure 24: Russian Lighting Products Distribution Channels (% Share), 2011 and 2016Figure 25: Indian GDP at Constant Prices (US$ Billion), 2007-2016Figure 26: Indian Number of Households (Million), 2007-2016Figure 27: Indian Construction Net Output at Current Prices (US$ Billion), 2007-2016Figure 28: Indian Electricity Consumption (Billion Kilowatt Hours), 2007-2016Figure 29: Indian Lighting Products Production (US$ Million), 2007-2016Figure 30: Indian Lighting Products Demand (US$ Million), 2007-2016Figure 31: Indian Lighting Controls Demand (US$ Million), 2007-2016Figure 32: Indian Lamps and Bulbs Demand (US$ Million), 2007-2016Figure 33: Indian Luminaires Demand (US$ Million), 2007-2016Figure 34: Indian End-User Market Share of Lighting Products (%), 2011-2016Figure 35: Indian Lighting Products Sales by Distribution Channel (% Share), 2010-2015Figure 36: Chinese GDP at Constant Prices (US$ Billion), 2007-2016Figure 37: Chinese Number of Households (Million), 2007-2016Figure 38: Chinese Construction Net Output at Current Prices (US$ Billion), 2007-2016Figure 39: Chinese Electricity Consumption (Billion Kilowatt Hours), 2007-2016Figure 40: Chinese Lighting Products Production (US$ Million), 2007-2016Figure 41: Chinese Lighting Products Demand (US$ Million), 2007-2016Figure 42: Chinese Lighting Controls Demand (US$ Million), 2007-2016Figure 43: Chinese Lamps and Bulbs Demand (US$ Million), 2007-2016Figure 44: Chinese Luminaires Demand (US$ Million), 2007-2016Figure 45: Chinese End-User Market Share of Lighting Products (%), 2011 and 2016Figure 46: Chinese Lighting Products Sales by Distribution Channel (% Share), 2011-2016

Companies mentioned

General Electric

Osram

Philips

Bajaj Electricals

Surya Roshni

Crompton Greaves

Wipro Lighting

Havells

Shanghai Zhenxin

NVC Lighting

To order this report: Furniture and Decoration Industry: Lighting Products Market in the BRIC Countries – Market Opportunities and Entry Strategies, Analyses and Forecasts to 2016

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Nicolas Bombourg
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