Friday, June 29, 2012
Social Sports Franchise Opportunity
Wednesday, June 13, 2012
Social Media: 70% Hype, 30% Business Opportunity - MediaPost
The last few weeks have confirmed it for me: Social media is about 70% hype, and 30% business. I mean that the majority of conversations surrounding social media center on behavior that creates page views but very little actual value to a brand marketer, and therefore little impact on the business of the Internet.
Let’s deconstruct my statement for a bit, because I know many of you will immediately jump to skewer me for this.
The Facebook IPO confirms the space is slightly overvalued. I’m not saying there’s no value here, because there is. I’m saying the waters have gotten frothy and we need a few more years of growth and maturity before we can deem a company like Facebook the future of the Internet ecosystem.
Right now, Facebook feels a little like the Lebron James of the industry: lots of strength, plays an amazing game during the first three quarters, but has trouble finishing and closing out the competition when it matters the most (IPO and brand budgets). Facebook needs to garner more consistent ad dollars from large brand marketers for something with impact. When the dollars going to Facebook come from TV -- or, even more key, from search -- then we can deem it the future, and more important than Google. For now, Google and search win.
Pinterest and SocialCam are omnipresent, but they’re not true vehicles for marketing. They both create oodles of page views and they’re growing like weeds, with more and more people testing ways to spend time there, but they’re not yet proving to be sticky platforms that can keep users coming back after the initial glow fades away. I’ve been on Pinterest for around two years, and I stopped visiting regularly after about three months. The same goes for SocialCam: I visited it a bunch for two weeks, became frustrated by the spammy nature of its interactions with me, and have since leveled off (meaning I never visit it anymore). In both cases my life would still seem very complete if I never visited either platform again.
Business models come and go, while page views continue to increase and social media feels most like a tool for increasing page views. Each week we’re treated to another pundit proclaiming the future of the Web is social. While I agree the future of the Web does integrate social because of the page views and data created by those interactions, I maintain the focus should be paid against mobile, rather than social. Social is about content, but mobile is a delivery platform.
It’s possible that in three years the pendulum for content could swing back to some third-party publisher who creates unique-to-Web, exclusive content and less about person-to-person interaction. The fact remains, content will be delivered increasingly to mobile devices and not just your PC, whatever the content actually is.
Social is a gateway for sharing content in many cases. It’s a gateway to surfacing fun, entertaining or valuable content. Many (if not most) of the social media impressions being generated simply drive traffic to quality third-party content. Is it possible that some other method of surfacing that content will arise? I think so.
Mobile feels like the Kevin Durant of the business. It’s been around a couple of years, it’s been winning a scoring title on the down low, but people still consider it too young to win the title. We all know it’s only a matter of time, but when? Mobile may not win the majority of ad dollars for a number of years, but I think it’s closer than social is (and I think Kevin Durant will win the title this year).
Social is a tool or a resource that feeds the development and delivery of content online, and if I were Facebook, Pinterest or Socialcam, that’s where I would be focusing my efforts. How can my platform fundamentally inform or change the ways that people interact with content from the Web? How can I surface and guide the user to where they want to be, even though they don’t yet know it?
Just think – you and I may not be friends, but there’s a good chance you found this article through social media. We may not have a personal interaction, but social surfaced this content to you. How can you use that information?
Thursday, May 31, 2012
Business fails to realise social media potential - Computer Weekly
Global companies are failing to exploit the business opportunities created by social media.
The B2B sector in particular is failing to spot the benefits and risks of social networking, according to research.

Over half of B2B businesses have no means of tracking conversations about them on social media platforms, according to a survey of over 1,000 global businesses.
The survey, carried out by cloud-based customer experience software maker Satmetrix, found 75% of B2B companies do not measure or quantifying social media activity.
B2C businesses faired a little better, with only 22% having no means of tracking social media conversations and 67% not measuring or quantifying social network references.
Businesses, most notably in the retail sector, are using social media to communicate with potential customers. But 55% of businesses fail to respond to customer feedback.
IDC Retail Insights says 30% of European retailers plan to introduce social media tools in the next two years.
“Businesses recognise the need for a social media strategy, however many are challenged in putting an effective strategy in place,” said Richard Owen, CEO at Satmetrix.
“Whilst 77% of consumers post comments about products, 67% of businesses have no means of measuring what is being said and fewer than one in 20 have any insight into the sentiment of what is being said.”
He said this is a massive lost opportunity. “Not only are companies running the risk of losing customers by not addressing their issues shared online, but they are also walking past the opportunity to capitalise on positive comments made on the social web.”
Andrew Poppleton, managing director of Accenture's UK and Ireland Technology Group, recently told attendees of a HP customer event in London that socially-driven IT is impacting businesses, with some integrating social media into their core systems and processes.
"Instead of interacting with customers only through callcentres, some businesses are adding social media like Twitter as new entry points," said Poppleton.
Suppliers are reacting to this demand. Indian IT services firm Infosys has a platform aimed at supporting enterprise known as iEngage. This supports sales and marketing through ensuring the business is getting the right online information, via social media, to and from customers.
It also links into an eCommerce system which enables customers to immediately buy in the same place as they receive information and then manages the customer's purchase lifecycle.
There is an employee collaboration platform that helps the business share knowledge. This enables information to flow between employees and customers, employees and employees and employees and managers.
Register now to receive ComputerWeekly.com IT-related news, guides and more, delivered to your inbox.By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy
Friday, May 4, 2012
Social Sports Franchise Opportunity
Wednesday, May 2, 2012
Dachis Group Announces Publication of Social Business by Design - msnbc.com
In Social Business by Design, authors and Dachis Group executives, Dion Hinchcliffe and Peter Kim explore how social, cultural, and technology trends have transformed the business environment and how companies can respond with strategy and tactics to benefit from these changes. Dachis Group Founder, President and CEO Jeff Dachis contributed the book's foreword and its content draws on the extensive research and expertise of Dachis Group, which has helped numerous Fortune 500 clients plan, build, and activate effective Social Business solutions.
Written as both a strategic overview and a hands-on resource, Social Business by Design shows how to formulate and implement a Social Business strategy and maximize its impact, with in-depth analysis of the mechanisms, applications, and advantages of Social Business topics including social media marketing, social product development, crowdsourcing, social supply chains, social customer relationship management, and more. These topics are illustrated with examples from high-profile companies including SAP, Procter & Gamble, MillerCoors, Bloomberg, HBO, Ford, and IBM who have implemented Social Business strategies.
"The days of businesses using social media to simply measure likes and followers are long gone," said Hinchcliffe and Kim. "From marketing to sales to product development, social media has the potential to transform business at every level of the organizational chart. By reading Social Business by Design, you can find out how."
Designed especially for large enterprises, Social Business by Design is the first major business book to provide a practical step-by-step guide for traditional organizations on how to realize mature Social Business capabilities that will directly drive growth, revenue, and innovation. Management teams can strategically employ the knowledge in the book as a roadmap to reach maturity with high-impact results and minimum risk.
Additional Resources:
Social Business by Design on the Web: www.socialbusinessbydesign.com
Amazon US: http://amzn.to/JLpsE1
Amazon UK: http://amzn.to/JfT0CW
Wiley/Jossey-Bass: http://bit.ly/Ix8gwz
Volume and Custom Orders: http://bit.ly/bulksbbd
About The Authors
Dion Hinchcliffe is executive vice president, strategy of Dachis Group. As an enterprise architect, author, blogger, and business strategist, he works with the leadership teams of Fortune 500 and Global 2000 firms to devise strategies to help them adapt their organizations to the challenges and opportunities of the twenty-first century. He has been featured or quoted in CIO Magazine, Computerworld, Forbes, Wired, and BusinessWeek and is a frequent keynote speaker at industry-leading conferences such as Web 2.0 Expo, Enterprise 2.0, CeBIT, and the Agile Executive Forum. Hinchcliffe has previously co-founded and operated several thought-leading information technology and management consulting firms, including Hinchcliffe & Company and Sphere of Influence, where he broke new ground in the areas of next-generation information technology, social media, open supply chains, business agility, and emergent Web architectures for large enterprises. He writes about next-generation business at dionhinchcliffe.com and on Twitter as @dhinchcliffe.
Peter Kim is chief strategy officer of Dachis Group. As an advisor on social business, he works with clients on strategy formulation and driving global industry discourse. He has been quoted by media outlets including CNN, CNBC, NPR, the New York Times, and the Wall Street Journal and has been a featured speaker at events including SXSW, Web 2.0 Expo, and Dachis Group Social Business Summits. Kim was previously an analyst at Forrester Research and head of international marketing operations, e-commerce, and digital marketing at PUMA AG. He holds degrees from the University of Virginia Darden School of Business and the University of Pennsylvania. He blogs about Social Business at beingpeterkim.com and on Twitter as @peterkim.
About Dachis Group
Dachis Group is the world's leading social software and solutions firm.
Dachis Group designs, develops, manages, and measures the Social Business performance for the world's leading brands through a combination of Dachis Group's proprietary big data social analytics, SaaS based social intelligence data services, and the world's leading Social Business solutions group.
More than lightweight social broadcast point solutions or commodity social content management systems, Dachis Group helps the world's leading brands by providing the data, insights, and action programs to deliver powerful social engagement at scale.
The company serves over 50% of Fortune 500 brands worldwide including clients Disney, Discover Financial Services, Estée Lauder, Hewlett Packard, IHG, Kodak, Nestlé, Nokia, and Target with a global network of offices employing over 250 professionals around the world.
Each day, the Dachis Group platform monitors 10 billion social behaviors and well in excess of 50 million social signals, including but not limited to comments, posts, tweets, mentions and replies.
Dachis Group's "big data" social analytics platform tracks, monitors and helps manage conversations across 30,000 brands, 100 million social accounts and a combined audience size of 5.2 billion followers, fans and subscribers from 233 countries across dozens of social platforms, including Twitter, Facebook, YouTube, Vimeo, Tumblr, Google+, Pinterest, Renren, Twitpic, Foursquare, and MySpace, as well as blogs, wikis, forums, BBS, message boards, websites, and thousands of other sources.
Dachis Group Social Software and Solutions
Social Performance Monitor - As the indispensable core of every social marketer's arsenal and built on top of Dachis Group's "big data" social analytics platform, Dachis Group's Social Performance Monitor is the most powerful brand-based social performance measurement, insights, and optimization solution for measuring social media's impact on brand performance.
Advocate Insight - The world's largest and most powerful brands have large numbers of passionate advocates. How do you identify them? Dachis Group's Advocate Insight offers advanced advocate identification and management features and the ability to isolate advocates based on geography, brand, platform, and affinity to specific social accounts of the brand. Advocate Insight then offers analytic tools for analyzing the advocate's impact and the tracking of the brand's engagement with advocates.
Social Business Index - Dachis Group develops and maintains the Social Business Index, providing ongoing real-time ranking, analysis, and benchmarking of Social Business performance for over 25,000 companies and over 30,000 brands tracking their conversations and activity across a social business graph of 100 million social accounts and 233 countries.
Dachis Group designs, develops, manages, and measures global social engagement programs through its customer facing Performance Brand Marketing programs and employee and enterprise facing Connected Company offerings. From social strategy, listening, community, collaboration to advocacy, Dachis Group delivers engagement at scale for its global clients.
As one of the largest Facebook® Preferred Marketing Developer Program partners, through Dachis Group and subsidiaries, Dachis Group has launched hundreds of custom Facebook applications, tabs, and Facebook connect integrations for global clients on the world's largest and fastest growing social network and manages the Facebook presences for many of the world's leading brands.
Dachis Group hosts an ongoing series of annual Social Business Summits around the globe, exploring the most current ideas in Social Business thought leadership, fostering ongoing dialog among participants, and engaging other Social Business practitioners in real-time, in-person, day-long events.
Dachis Group also operates and manages the Social Business Council, the largest peer-to-peer knowledge-sharing community for active Social Business practitioners.
To learn more, register for the Social Business Index, a free service built on Dachis Group's social analytics platform, and sign up for a 1:1 tour of Advocate Insight and Social Performance Monitor at http://social.dachisgroup.com/tour/.
Find out how Dachis Group can help your business, contact inquiries@dachisgroup.com.
We are hiring. Dachis Group is always looking for talented professionals to join our team. Contact opportunities@dachisgroup.com.
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© Marketwire 2012
Friday, April 27, 2012
Social Sports Franchise Opportunity
IBM pushes 'social business'
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Social Sports Franchise Opportunity
Sunday, April 8, 2012
Social Sports Franchise Opportunity
Monday, April 2, 2012
Social Media Gives Industrial Companies Competitive Advantage, Says Thomas Industrial Network Report
Sun, Apr 1, 2012, 12:40 PM EDT - U.S. Markets closed
Sorry, I could not read the content fromt this page.Saturday, March 24, 2012
Social Sports Franchise Opportunity
Tuesday, March 6, 2012
Social Sports Franchise Opportunity
Thursday, March 1, 2012
B2B Social Media Webinar Helps Organizations More Effectively Capture Online Business Opportunities - msnbc.com
What:
Free Webinar -- "B2B Social Media: Turning Untapped Conversations into Business Wins"
Join us for this complimentary one-hour webinar and learn about a tactile, tangible approach that can transform social business in your organization:
Who:
Jonathan Astor, Social Business Lead, ValtechJonathan Astor consults with leading B2B and B2C organizations to anchor social media across regional and global business units, building the business case for social media investment through organizational insight, strategy, implementation and analytics. His expertise includes business intelligence ("listening"); content strategy, planning and measurement, including KPI setting; social media engagement and outreach; channel strategy; web integration and traffic generation; social commerce; and center of excellence-creation training. Follow Jonathan on Twitter @ambientallstar
Sheldon Levine, Community Manager, Marketwire + Sysomos
Having emerged as a thought leader in the digital world, Sheldon Levine's engaging communication style helps organizations leverage social media to boost their business success. Through community outreach, new media marketing and public relations, Sheldon illustrates how social media monitoring and analytics lead to improved customer relationships and measurable ROI. With a Masters in Professional Communication, Sheldon has taken his traditional PR training to a new level by waking people up to all that social media can be. Follow Sheldon on Twitter @40deuce
When:
Wednesday, February 29, 2012, 10 a.m. PST / 1 p.m. ESTOR Thursday, March 1, 2012, 10 a.m. EST / 3 p.m. GMT
Each session is one hour in length and will be archived for later viewing. All registrants receive access to the archived webinar.
To register, please click on one of the following links:
Hashtag for this webinar: #B2BSM
About Marketwire
Marketwire advances the way the world communicates by electronically delivering news and information to traditional, new and social media audiences, including newspapers, magazines, databases, analyst terminals, online portals, blogs, and more. Marketwire maximizes the power of its clients' communications by leveraging the latest in search engine optimization, multimedia, social media, monitoring and new technologies. Sysomos, a Marketwire company, provides unparalleled business intelligence for social media through advanced monitoring and analytics. Serving more than 14,000 clients worldwide through 20 offices on four continents, Marketwire is a dominant distributor of company news releases and other communications. Marketwire is majority-owned by OMERS Private Equity, which manages the private equity activities of OMERS Administration Corporation and today has $5.5 billion of investments under management. The group's investment strategy includes the active ownership of businesses in North America and Europe. OMERS Private Equity is headquartered in Toronto, Canada, with offices in New York and London. For further information visit: www.omerspe.com.
For more information, visit us online at www.marketwire.com and http://blog.marketwire.com, or on Twitter @marketwire.
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© Marketwire 2012
Wednesday, February 29, 2012
Social Sports Franchise Opportunity
IBM Launches Global Boot Camps to Help Small and Midsize Businesses Build Social Media Skills
ARMONK, N.Y., Feb. 29, 2012 /PRNewswire/ -- IBM (NYSE: IBM) today announced the expansion of a global skills initiative to educate clients and business partners on social media tools and techniques to showcase expertise and create new business opportunities. To join in the conversation around IBM's Social Media Boot Camps, visit LinkedIn .
(Logo: http://photos.prnewswire.com/prnh/20090416/IBMLOGO )
With today's news, IBM is further investing in its clients and business partners across the world including emerging markets such as China, Australia and Saudi Arabia to develop the skills that will enable them to http://www-03.ibm.com/press/us/en/pressrelease/36487.wss sharpen their social networking capabilities to build even stronger and more interactive ties with their clients.
The IBM eight week social media boot camp is available to its business partners to provide the education and skills necessary to successfully engage in social media and begin driving the conversation around their brand. This initiative provides IBM business partners and clients access to one-on-one social media coaches who set measurable goals for building and exercising social acumen.
This customized curriculum is designed for organizations to become more comfortable and effective in their marketing and sales efforts. By using social networking tools and techniques participants learn to integrate social media into their daily business activities.
"Social media and social networking have greatly impacted the way we interact and communicate in our personal lives, how we promote our personal brands," said IBM Spokesperson. "But the real power of these concepts are still in its infancy in the business world. There are limitless opportunities for businesses to engage with their employees, business partners and customers over these social channels to help make better business decisions and reach new markets."
IBM Business Partners Gets Social
IBM Business Partner Starfire Technologies, Inc. was among the first organizations to enroll in IBM's Social Media Boot Camp. Prior to the program, Starfire's use of social media channels was limited. After enrolling in the eight week social skills program, Starfire is now leveraging social channels to re-architect the way it does business.
For example, as a result the tools and techniques offered by the Social Media Boot Camp, Starfire is reconstructing its company website, integrating social media tools and platforms to best interact with customers. The organization has transformed its business strategy by extending its reach through the social networks to create significant interactions and two-way conversations with its customers.
"IBM's Social Media Boot Camp was instrumental in our understanding of how to effectively and strategically engage with our customers and business partners over social media platforms," said Mary Spurlock, Vice President of Marketing, Starfire Technologies, Inc.. "It also taught us enhanced ways to listen to our customers and engage in interactive conversations. We learned to listen on the channels where our business partners and clients are participating, thus helping to identify and move opportunities faster through the pipeline. It's also helped us to create a valuable collaborative forum for marketing and client support."
Reaching Small and Midsize Businesses via Social
The amount SMBs spend on social media is set to almost double in 2012, according to recent market research. Almost two-thirds (64.4%) of SMBs currently market themselves via social media sites; however many still struggle in navigating the appropriate and relevant tools to harness business value for their organizations.
IBM Business Partner Key Information Systems serves SMBs in a variety of industries, encompassing 80 percent of the organization's client base, and agree that while social media is of profound interest to their clients, it is still posing a significant challenge. With Social Media Boot Camp, Key Information Services has not only better educated itself on how to better utilize social media resources, it is now sharing that knowledge with its clients and prospects.
"We're expanding and diversifying the way we connect with clients and prospects and honing in on what's relevant to SMBs," says Director of Marketing Pete Elliot, Key Information Systems. "We're hosting events where small and mid-sized organizations come together to learn about and collaborate on social media strategy. We're reaching new markets with creative social media marketing techniques. The IBM Social Media Bootcamp has helped take our efforts to a whole new level, further opening our eyes to the world of possibility and extending our ability to tap into new markets that we would have never reached without engaging over social media platforms."
After enrolling in IBM's Social Media Boot Camp, Key Information Systems has now integrated social into the work flow processes of every employee. Social has become a priority whether it's blogging or engaging with key constituents over Twitter, employees are dedicated to listening and interacting where their business partners, clients and prospects are talking.
IBM Business Partner Profitecture has played a leading role in working with IBM to deliver their Social Media Boot Camps for Business Partners and their unique process is helping to extend IBM's prowess in guiding organizations' transformation into social businesses.
At IBM's PartnerWorld Leadership Conference, IBM and Profitecture will also host mini Social Media Boot Camp sessions on Thursday, March 1 where more than 100 IBM business partners from across the globe will participate to discuss the opportunities of social media on a global scale. Business partners can also continue to work with their IBM/Profitecture social media coaches after the Boot Camp program for more advanced training or to fine tune their social strategies.
For more information about IBM's Social Media Boot Camps please visit click here.
For details on IBM's social business initiatives, please visit http://www.ibm.com/press/socialbusiness or follow #IBMSocialBiz on Twitter.
Lizette Kodama
IBM Media Relations
646-675-0750
B2B Social Media Webinar Helps Organizations More Effectively Capture Online Business Opportunities - msnbc.com
What:
Free Webinar -- "B2B Social Media: Turning Untapped Conversations into Business Wins"
Join us for this complimentary one-hour webinar and learn about a tactile, tangible approach that can transform social business in your organization:
Who:
Jonathan Astor, Social Business Lead, ValtechJonathan Astor consults with leading B2B and B2C organizations to anchor social media across regional and global business units, building the business case for social media investment through organizational insight, strategy, implementation and analytics. His expertise includes business intelligence ("listening"); content strategy, planning and measurement, including KPI setting; social media engagement and outreach; channel strategy; web integration and traffic generation; social commerce; and center of excellence-creation training. Follow Jonathan on Twitter @ambientallstar
Sheldon Levine, Community Manager, Marketwire + Sysomos
Having emerged as a thought leader in the digital world, Sheldon Levine's engaging communication style helps organizations leverage social media to boost their business success. Through community outreach, new media marketing and public relations, Sheldon illustrates how social media monitoring and analytics lead to improved customer relationships and measurable ROI. With a Masters in Professional Communication, Sheldon has taken his traditional PR training to a new level by waking people up to all that social media can be. Follow Sheldon on Twitter @40deuce
When:
Wednesday, February 29, 2012, 10 a.m. PST / 1 p.m. ESTOR Thursday, March 1, 2012, 10 a.m. EST / 3 p.m. GMT
Each session is one hour in length and will be archived for later viewing. All registrants receive access to the archived webinar.
To register, please click on one of the following links:
Hashtag for this webinar: #B2BSM
About Marketwire
Marketwire advances the way the world communicates by electronically delivering news and information to traditional, new and social media audiences, including newspapers, magazines, databases, analyst terminals, online portals, blogs, and more. Marketwire maximizes the power of its clients' communications by leveraging the latest in search engine optimization, multimedia, social media, monitoring and new technologies. Sysomos, a Marketwire company, provides unparalleled business intelligence for social media through advanced monitoring and analytics. Serving more than 14,000 clients worldwide through 20 offices on four continents, Marketwire is a dominant distributor of company news releases and other communications. Marketwire is majority-owned by OMERS Private Equity, which manages the private equity activities of OMERS Administration Corporation and today has $5.5 billion of investments under management. The group's investment strategy includes the active ownership of businesses in North America and Europe. OMERS Private Equity is headquartered in Toronto, Canada, with offices in New York and London. For further information visit: www.omerspe.com.
For more information, visit us online at www.marketwire.com and http://blog.marketwire.com, or on Twitter @marketwire.
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© Marketwire 2012
Tuesday, February 28, 2012
REPEAT: MEDIA ADVISORY/INTERVIEW OPPORTUNITY-BMO to Host Panels to Discuss Social Media for Small Business - Yahoo Finance
Businesses slashed spending on machinery and equipment in January after a tax break expired, pushing orders for …
Social Sports Franchise Opportunity
B2B Social Media Webinar Helps Organizations More Effectively Capture Online Business Opportunities
What:
Free Webinar -- "B2B Social Media: Turning Untapped Conversations into Business Wins"
Join us for this complimentary one-hour webinar and learn about a tactile, tangible approach that can transform social business in your organization:
Who:
Jonathan Astor, Social Business Lead, ValtechJonathan Astor consults with leading B2B and B2C organizations to anchor social media across regional and global business units, building the business case for social media investment through organizational insight, strategy, implementation and analytics. His expertise includes business intelligence ("listening"); content strategy, planning and measurement, including KPI setting; social media engagement and outreach; channel strategy; web integration and traffic generation; social commerce; and center of excellence-creation training. Follow Jonathan on Twitter @ambientallstar
Sheldon Levine, Community Manager, Marketwire + Sysomos
Having emerged as a thought leader in the digital world, Sheldon Levine's engaging communication style helps organizations leverage social media to boost their business success. Through community outreach, new media marketing and public relations, Sheldon illustrates how social media monitoring and analytics lead to improved customer relationships and measurable ROI. With a Masters in Professional Communication, Sheldon has taken his traditional PR training to a new level by waking people up to all that social media can be. Follow Sheldon on Twitter @40deuce
When:
Wednesday, February 29, 2012, 10 a.m. PST / 1 p.m. ESTOR Thursday, March 1, 2012, 10 a.m. EST / 3 p.m. GMT
Each session is one hour in length and will be archived for later viewing. All registrants receive access to the archived webinar.
To register, please click on one of the following links:
Hashtag for this webinar: #B2BSM
About Marketwire
Marketwire advances the way the world communicates by electronically delivering news and information to traditional, new and social media audiences, including newspapers, magazines, databases, analyst terminals, online portals, blogs, and more. Marketwire maximizes the power of its clients' communications by leveraging the latest in search engine optimization, multimedia, social media, monitoring and new technologies. Sysomos, a Marketwire company, provides unparalleled business intelligence for social media through advanced monitoring and analytics. Serving more than 14,000 clients worldwide through 20 offices on four continents, Marketwire is a dominant distributor of company news releases and other communications. Marketwire is majority-owned by OMERS Private Equity, which manages the private equity activities of OMERS Administration Corporation and today has $5.5 billion of investments under management. The group's investment strategy includes the active ownership of businesses in North America and Europe. OMERS Private Equity is headquartered in Toronto, Canada, with offices in New York and London. For further information visit: www.omerspe.com.
For more information, visit us online at www.marketwire.com and http://blog.marketwire.com, or on Twitter @marketwire.
B2B Social Media Webinar Helps Organizations More Effectively Capture Online Business Opportunities - Market Wire
SOURCE: Marketwire + Sysomos
February 29 and March 1: Presenters Jonathan Astor and Sheldon Levine Show Attendees How to Identify Untapped Social Media Leads and Turn Them Into Concrete Business Value
TORONTO--(Marketwire - Feb 27, 2012) - Social media participation is a given for most businesses today, but generating revenue and ROI continues to be a challenge -- particularly for large B2B organizations with multiple business units. On Wednesday, February 29 and Thursday, March 1 Jonathan Astor, social business lead for international digital agency Valtech, and Sheldon Levine, Sysomos community manager, present "B2B Social Media: Turning Untapped Conversations into Business Value." In this complimentary, one-hour webinar attendees learn how to make the transformation to a social organization that captures and leverages untapped opportunities across the business spectrum.
What:
Free Webinar -- "B2B Social Media: Turning Untapped Conversations into Business Wins"
Join us for this complimentary one-hour webinar and learn about a tactile, tangible approach that can transform social business in your organization:
Who:
Jonathan Astor, Social Business Lead, ValtechJonathan Astor consults with leading B2B and B2C organizations to anchor social media across regional and global business units, building the business case for social media investment through organizational insight, strategy, implementation and analytics. His expertise includes business intelligence ("listening"); content strategy, planning and measurement, including KPI setting; social media engagement and outreach; channel strategy; web integration and traffic generation; social commerce; and center of excellence-creation training. Follow Jonathan on Twitter @ambientallstar
Sheldon Levine, Community Manager, Marketwire + Sysomos
Having emerged as a thought leader in the digital world, Sheldon Levine's engaging communication style helps organizations leverage social media to boost their business success. Through community outreach, new media marketing and public relations, Sheldon illustrates how social media monitoring and analytics lead to improved customer relationships and measurable ROI. With a Masters in Professional Communication, Sheldon has taken his traditional PR training to a new level by waking people up to all that social media can be. Follow Sheldon on Twitter @40deuce
When:
Wednesday, February 29, 2012, 10 a.m. PST / 1 p.m. ESTOR Thursday, March 1, 2012, 10 a.m. EST / 3 p.m. GMT
Each session is one hour in length and will be archived for later viewing. All registrants receive access to the archived webinar.
To register, please click on one of the following links:
Hashtag for this webinar: #B2BSM
About Marketwire
Marketwire advances the way the world communicates by electronically delivering news and information to traditional, new and social media audiences, including newspapers, magazines, databases, analyst terminals, online portals, blogs, and more. Marketwire maximizes the power of its clients' communications by leveraging the latest in search engine optimization, multimedia, social media, monitoring and new technologies. Sysomos, a Marketwire company, provides unparalleled business intelligence for social media through advanced monitoring and analytics. Serving more than 14,000 clients worldwide through 20 offices on four continents, Marketwire is a dominant distributor of company news releases and other communications. Marketwire is majority-owned by OMERS Private Equity, which manages the private equity activities of OMERS Administration Corporation and today has $5.5 billion of investments under management. The group's investment strategy includes the active ownership of businesses in North America and Europe. OMERS Private Equity is headquartered in Toronto, Canada, with offices in New York and London. For further information visit: www.omerspe.com.
For more information, visit us online at www.marketwire.com and http://blog.marketwire.com, or on Twitter @marketwire.