DUBLIN--(BUSINESS WIRE)--
Research and Markets (http://www.researchandmarkets.com/research/jw2gkb/global_food_and_be) has announced the addition of Canadean Ltd's new report "Global Food and Beverage Industry CEO Business Outlook Survey 2012-2013" to their offering.
Global Food and Beverage Industry CEO Business Outlook Survey 2012-2013 is a new report by Canadean that analyzes how global food and beverage industry companies' procurement expenditure, business strategies, and practices are set to change in 2012-2013. This report provides data and analysis on category-level spending outlooks, budgets, supplier selection criteria, business challenges, and investment opportunities for leading purchase decision makers in the global food and beverage industry. This report provides the current size of the marketing and advertising budgets and how spending will change, providing insight into global marketing behavior. The report also identifies future growth, M&A, and e-procurement in the global food and beverage industry.
This report is the result of an extensive survey drawn from Canadean's exclusive panel of leading global food and beverage industry C-level executives. The report provides data and analysis on expenditure, procurement, and developments within the global food and beverage industry. This report includes key topics such as global food and beverage industry expenditure, procurement behaviors and strategies, current size of the marketing and advertising budgets, and how spending will change, providing insight into global marketing behavior.This report identifies the threats and opportunities within the global food and beverage industry, economic outlook trends, and business confidence among global food and beverage industry C-level executives.
Key Topics Covered:
1 Introduction
2 Executive Summary
3 Global F&B Industry Dynamics: C-level Respondents
4 Global F&B Industry Market Growth Outlook: C-level Respondents
5 Threats and Opportunities for the Global F&B Industry: C-level Respondents
6 Global F&B Industry Buyer Spend Activity: C-level Respondents
7 Global F&B Industry Procurement Behaviors and Strategies: C-level Respondents
8 Global F&B Industry Marketing Spend Activity: C-level Respondents
9 Global F&B Industry Marketing and Sales Behaviors and Strategies in 2012: C-level Respondents
10 Appendix
Companies Mentioned:
- Kerry
- Kraft Foods
- Feihe International
- PernodRicard
- Heineken
- PreGel
- PepsiCo
- Jones Soda
- Royal Friesland Campina
- Cloetta AB
- CHS
- Massimo Zanetti Beverage
- Post Foods
- Glanbia
- Premier Foods
- Tetra Pak
- Foster's Group Pacific
- Now Foods
- Puratos
- Coca-Cola
- Nestl?
- Starbucks
- United Breweries
- Priya Food Products
- Uni-President Enterprises
- Chateau Lafite Rothschild
- Z Trim Holdings
- Scottish Shellfish Marketing Group
- Albion Seafoods
- Bacardi
- Golazo
- Pacific Natural Food
- Udi's Healthy Foods
- Hi-Q Food Products
- Alimentos Prosalud
- and Maple Leaf Foods.
For more information visit http://www.researchandmarkets.com/research/jw2gkb/global_food_and_be
Source: Canadean Ltd
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