DUBLIN--(BUSINESS WIRE)--
Research and Markets (http://www.researchandmarkets.com/research/djtj8k/mobile_marketing_s) has announced the addition of the "Mobile Marketing Strategies and Emerging Opportunities in the BRIC Countries" report to their offering.
Across the four emerging BRIC countries, high mobile penetration has generated opportunities for mobile marketing initiatives. These initiatives have become popular among businesses as they have a broad reach, the ability to monitor responses, and can offer location-based promotions. As such, companies across a variety of industries have started developing mobile marketing strategies with increasing marketing budget allocations.
The aim of mobile marketing varies across different industries, although the main focus is to develop promotions that target specific consumer groups and launch new service offerings. Mobile marketing in the BRIC countries currently takes the form of mass market campaigns that target customers through bulk messages.
However, this is expected to change as marketers start utilizing location-based services, which will be driven by the increased penetration of smartphones and improved mobile infrastructure to enable accurate and high-bandwidth services. As such, BRICdata expects mobile marketing campaigns will become more personalized through using location-based promotional strategies.
Scope:
- This report provides an extensive analysis of the mobile marketing market in the four BRIC nations - Brazil, Russia, India and China
- It provides current and forecast market sizing for mobile marketing spend in each of the BRIC nations
- It offers detailed analysis of business, infrastructure, technology and consumer trends driving the growth of the mobile marketing market in each of the BRIC countries
- The report highlights the key challenges faced by the mobile marketing market
- It provides case examples of innovative mobile marketing strategies adopted by key players across consumer industries such as FMCG, healthcare, banking, and travel and tourism
- It also provides insights into the future of mobile marketing and upcoming trends shaping the growth of the market in each of the BRIC countries
Reasons to Buy:
- Gain in-depth insight into mobile marketing strategies in each of the BRIC countries
- Take informed decisions and formulate effective technical and marketing strategies based on the report's detailed market insights on mobile marketing
- Understand the key consumer, business and economic trends impacting mobile marketing in each of the BRIC nations
- Gain insight into mobile marketing strategies adopted by key players across consumer industries such as FMCG, healthcare, banking, and travel and tourism
For more information visit http://www.researchandmarkets.com/research/djtj8k/mobile_marketing_s
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