Twitter for small business(Credit: Twitter) Twitter has finally begun a slow-motion roll-out of a plan to generate more business from small businesses with a self-serve ad program.
Initially, only a small group of businesses will have access to this new advertising opportunity -- Twitter says the number participating small businesses over the coming weeks will "steadily increase." If it works as advertised-no pun intended-this could be a very big deal as it will tap into a huge demographic of potential advertising. The hope is that this will have the same sort of impact on Twitter's business that AdWords had on Google's.
That's a tall order but at least Twitter's finally out of the gate. In February, Twitter announced plans to let small businesses to set up advertising accounts on their own over Twitter where, among other things, they could highlight promotions and messages in their customers' Twitter timelines. The program revolves around promoted accounts and promoted tweets. With promoted accounts: the service will examine a company's current followers, searching for people with similar interests and then recommend who to follow.
With promoted tweets, a business gets charged when someone follows their account or engages with a promoted tweet. A spokesman for Twitter declined to comment on the financial arrangements beyond the official statement.
In a video Twitter produced, it offers the following:
"You determine the limit of how much you want to spend per day and how much you want to spend per new follower or engagement," Twitter said in a video announcement of the program. "So there are never any surprises. You can also decide where geographically where you want your content to be promoted."
Not exactly a gabfest, but it is what it is.
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