AUSTIN, Texas, Jan 24, 2012 (BUSINESS WIRE) -- Get Smart Content today launched the 30-Second Opportunity Report, a free tool that allows marketers to easily identify the biggest opportunities for improving their website's performance by examining their underperforming audience segments.
In 30 seconds or less, the tool utilizes Google Analytics data to provide a comprehensive report that:
-- Measures how a website's different audience segments are performing
-- Quantifies and ranks the different segments based on size of the opportunity
-- Provides a starting point for anyone interested in increasing engagement on their website
The 30-Second Opportunity Report divides audience segments into five different types, including mobile visitors, number of visits to the site, geo-location, referring sites, and referring keywords by looking at the last six months of traffic to the site.
The full report provides marketers with their top 25 opportunities for improving their digital marketing efforts. For each of these opportunities, the report provides a snapshot of how that audience segment is currently performing against their Google Analytics conversion goals and site bounce rate.
"Knowing your different audiences and marketing to them differently is key to success," said Jim Eustace, Founder and Chairman of Get Smart Content. "The 30-Second Opportunity Report makes it easy for marketers to turn their website analytics into valuable consumer insight they can use to better target and engage different audience segments."
Is your site missing the chance to connect with a large group of site visitors? Visit the 30-Second Opportunity Report, and see which audiences you can more effectively convert into leads and customers.
About Get Smart Content
Get Smart Content is a content-targeting platform that enables marketers to provide website content and messaging that is tailored to their visitors' interests. Brands that provide targeted content convert a higher percentage of site visitors into leads and customers -- increasing the ROI in digital marketing. Get Smart Content technology allows marketers to serve content based on the keyword search that sent them to the website, their location, their content interests, their frequency of visits to the site, their connections to their social media efforts, and their mobile browser type. For more information visit www.getsmartcontent.com and follow Get Smart Content on Twitter at www.twitter.com/getsmartcontent .
SOURCE: Get Smart Content
Get Smart Content Taylor Schaeffer, 512-221-7094 tschaeffer@getsmartcontent.comCopyright Business Wire 2012
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