Qtel adopting new business strategy - Zawya.com

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DOHA: Qtel Group is adapting new business strategy to better exploit these new opportunities in the changing telecommunications landscape in the wake of the inevitable industry trends prevalent in an ever-changing technological and consumer-driven world,.

Dr Nasser Marafih, Qtel Group CEO, relayed this key message before the region's leading telecoms analysts at a Qtel Group annual event recently held here.

Representatives from international financial groups including Morgan Stanley, HSBC, JP Morgan, Credit Suisse and Deutsche Bank all participated in the event, which was designed to provide insight into the Qtel Group's strategic evolution and plans.

Qtel's management presented the three strategic pillars of the Qtel Group strategy: Differentiate with customer experience, strengthen our internal foundation and invest in new growth.

Dr. Marafih said: "We have had significant success to date and our aspiration to join the top twenty global operators by the end of the decade remains important for us. However, we recognize that the market is changing quickly and that we need to change with it.

He said Qtel's new vision and Group strategy builds on our previous strategy and refines it by increasing our focus on differentiated customer experience, on transforming the way the company manage operations and embracing emerging and parallel business opportunities.

Nearly 150 executives from across the Qtel Group met in Doha last week to discuss the new strategy and plan for the future.  The meeting was opened by Sheikh Abdullah bin Mohammed bin Saud Al Thani, Chairman of the Qtel Group, who welcomed the assembled executives from 13 countries.

In the future, the company will increase its focus on Broadband solutions, Business-to-Business opportunities, Digital Futures (TV, Finance and Health) and Fibre technologies. At the same time the Group will drive further operational and cost efficiency, productivity, and scale benefits while growing organizational and people capabilities.

Dr Marafih headed the delegation, which also included senior representatives from the company's international, financial and strategic business units, including CEOs from Qtel (Qatar), Nawras (Oman), Indosat (Indonesia), Tunisia (Tunisiana), Wataniya (Kuwait) and Wataniya Mobile (Palestine).

"The Qtel Group Capital Markets Day event reiterates our commitment to transparency, and continues our practice of encouraging dialogue with all our stakeholders. A key part of our success in recent years has been made possible by proactive engagement with our shareholders, and this session further builds on our commitment to open, bilateral channels of communication," concluded Dr Nasser.

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