Research and Markets: IT uptake by small businesses in the UK: a 2011-12 market opportunity assessment - CNBC

DUBLIN, Jan 28, 2012 (BUSINESS WIRE) -- Research and Markets (http://www.researchandmarkets.com/research/452f80/201112_u_k_small) has announced the addition of the "2011-12 U.K. Small Business Market Opportunity Assessment" report to their offering.

This study from AMI Partners examines the U.K. small business (SB) IT and telecommunications landscape and how it is rapidly being transformed as the SB workforce becomes increasingly more mobile and adoption of cloud/hosted services rises.

The U.K. SB Overview survey captures current deployment and future plans pertaining to budgets, spending, usage, channels, service and support, hardware devices, software, applications and servicesacross a range of IT, telecommunications and Internet products and services. This study tracks firmographics, decision making, business processes and outsourcing, attitudes and strategic planning activities of SBs.

We're seeing a confluence of factors that are giving cloud and mobility adoption stronger momentum among SBs. Additionally, Social media is now a mainstream influence vehicle. This study also assesses the impact social media has on buying behavior, as well as examining purchase channel preferences/ Routes to Market (RTM) for a broad array of ICT solutions.

Key Topics Covered: Demographics Economic Outlook Attitudes & Buying Behavior ICT Adoption and Plans ICT Adoption and Plans - Hardware ICT Adoption and Plans - Software ICT Adoption and Plans - IT Services ICT Adoption and Plans - Social Media ICT Adoption and Plans - Cloud Services ICT Adoption and Plans - Mobility ICT Adoption and Plans - Broadband, Unified Communication & Collaboration RTM/Channels For more information visit http://www.researchandmarkets.com/research/452f80/201112_u_k_small SOURCE: Research and Markets CONTACT: Research and Markets Laura Wood, Senior Manager, press@researchandmarkets.com U.S. Fax: 646-607-1907 Fax (outside U.S.): +353-1-481-1716 Copyright Business Wire 2012 -0- INDUSTRY KEYWORD: Small Business

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