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PONTE VEDRA BEACH, Fla. and PARSIPPANY, N.J: Avis Rent A Car hasbeen named the "Official Rental Car Company" of the PGA TOUR. The new multi-year agreementprovides Avis with the opportunity to promote its products andservices to millions of golfers and golf fans around the worldthrough PGA TOUR telecasts and media assets.
In addition to prominent Avis logo placement on the LEDscoreboards throughout the PGA TOUR Regular Season, PGA TOURPlayoffs for the FedExCup and Fall Series, the program includesbusiness development opportunities for Avis in addition to uniquepromotions. Avis will alsohave placement on the official PGA TOURwebsite, tie-ins to television programming and national advertisingopportunities in print and broadcast channels. PGA TOUR tournamentsare broadcast to approximately500 million households, in 224countries and territories, and in 29 languages annually.
"Reaching customers through partnerships with world-class brandslike PGA TOUR is part of our integrated marketing strategy," saidJeannine Haas, chief marketing officer for Avis Budget Group,parent company of Avis. "We look forward to driving rentals andgenerating new business leads while providing the PGA TOUR and golffans around the globe with high-quality vehicles and a consistentlyoutstanding rentalexperience."
"We are excited to announce this new long-term marketingpartnership with Avis," said Tom Wade, chief marketing officer ofthe PGA TOUR. "Avis has an outstanding reputation as a leader inthe car rental industry, which is important in our efforts toprovide the best possible benefits to our players and theirfamilies. We look forward to working with Avis to build itspresence on our three Tours and to develop exciting new programsthat are mutually beneficial to Avis and the PGA TOUR."
The PGA TOUR partnership builds upon Avis' commitment toexcellence and 'trying harder.' In July, the Company teamed up withSteve Stricker, an eleven-time champion on the PGA TOUR, who servesas an advocate for Avis and wears the iconic Avis logo on hisshirts and outerwear. "It's great to see Avis expand theirinvolvement in golf by becoming an official partner of the PGATOUR," said Stricker. "I look forward to seeing my name on the Avisscoreboards throughout the season."
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