Market Opportunities and Business Strategies in Online Retail in Russia - PR Newswire

NEW YORK, April 24, 2012 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Market Opportunities and Business Strategies in Online Retail in Russia

http://www.reportlinker.com/p0844042/Market-Opportunities-and-Business-Strategies-in-Online-Retail-in-Russia.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=e-Commerce

Synopsis

The report provides top-level market analysis, information and insights, including:

• Historic and forecast market size of the entire Russian online retail industry

• Current and future market size of the Russian online retail industry by product category and region

• Insights into the recent consumer buying trends of online retail covering buying preferences based on product, region, and gender

• Detailed analysis of operational, marketing and pricing strategies adopted by online retailers in Russia

• Information on factors that drive the overall online retail industry in Russia

• Analysis of upcoming trends that are expected to drive the future of the online retail industry in Russia

Summary

Due to increasing internet penetration, recent improvements in the country's telecommunications infrastructure and general economic growth, online retail is growing rapidly in Russia. Consequently, an increasing number of companies are progressing beyond merely using the internet for online marketing and are now also establishing online retail platforms. During the review period (2007–2011), Russian online retail sales recorded a compound annual growth rate (CAGR) of 18.92%. As of 2011, 80% of Russia's online retail companies are based in Moscow and St. Petersburg, as a result of the high levels of internet penetration in these cities. The majority of Russia's online retailers require cash on delivery or credit card payment.

Scope

• This report provides an extensive analysis on the online retail industry in Russia

• It details historical values for the Russian online retail industry for 2007–2011, along with forecast figures for 2012–2016

• It provides top-level analysis of the overall online retail industry, as well as product category values for both the 2007–2011 review period and the 2012–2016 forecast period

• The report provides a detailed analysis on growth drivers, operational, marketing and pricing strategies, challenges and future trends in the Russian online retail industry

• The report profiles top online retail companies in Russia and provides case studies

Reasons To Buy

• Take strategic business decisions using top-level historic and forecast market data related to the Russian online retail industry and each product category within it

• Understand the consumer and business drivers of the Russian online retail industry, along with key market trends and growth opportunities

• Assess business strategies (operational, marketing and pricing strategy) in the online retail industry in Russia

• Identify the growth opportunities and industry dynamics within the online retail industry's key product categories

• Identify the growth opportunities presented by the region-wise adoption of online retail in Russia, changing consumer attitudes and online retail dynamics

Key Highlights

• The Russian online retail channel expanded significantly during the review period with a CAGR of 18.92%.

• Russian online retailers are localizing their warehousing facilities and partnering with local courier and delivery companies in order to easily provide timely delivery services. Online retailers are also offering multiple payment options, including secured payment gateways and authenticated card payments.

• Competitive price fluctuation is the pricing strategy most often adopted by Russian online retailers.

• In 2011, home appliances was the most popular online retail product category, forcing online retailers such as Ozon.ru, Utkonos.ru, and 003.ru to offer attractive offers and deals on home appliances and electronic goods, especially during the festive season.

• The business factors considered the most important drivers of Russian online retail growth include the increasing cost of real estate and geographical expansion through online retail sales.

• Supply chain optimization and the implementation of effective warehousing processes remain key challenges for Russian online retailers.

Companies Mentioned

Ozon.ru

Utkonos.ru

003.ru

zakazhi24.ru

vasko.ru

Top-shop.ru

KupiVIP.ru

Sapato.ru

Table of Contents

1 Executive Summary

2 Russia Online Retail Market Environment

2.1 Macroeconomic Fundamentals

2.2 Development of Russian Retail Industry

2.3 Retail Industry Dynamics

2.4 Regulatory Framework

3 Market Size and Growth Potential of Russian Online Retail Channel

3.1 Market Share of Online Retail Channel

3.2 Market Size and Future Prospects

3.3 Market Size by Region

3.4 Market Size by Product Category

3.5 Online Share of Total Retail Sales by Product Category

3.6 Market Attractiveness Benchmarking

3.6.1 Russian online retail vs. other countries

3.6.2 Russian online retail vs. emerging economies

4 Strategies Adopted by Russian Online Retailers

4.1 Operational Strategies

4.2 Marketing Strategies

4.2.1 Social media marketing strategies

4.3 Market Segmentation and Targeting

4.4 Pricing Strategies

4.4.1 Price setting

4.4.2 Other charges

5 Case Studies

5.1 Business Strategies of Russian Leading Online Retailer – Ozon.ru

5.1.1 Approach to using online space by Ozon.ru

5.1.2 Security and payment options offered

5.1.3 Organization and layout

5.1.4 Online tools to help browse and compare products

5.1.5 Online loyalty schemes

5.1.6 Mobile version

5.2 Utkonos.ru Online Hypermarket

5.2.1 Approach to using online space

5.2.2 Organization and layout

5.2.3 Online tools to help browse and compare products

5.2.4 Online loyalty schemes

5.2.5 Security and payment options offered

5.2.6 Mobile version

5.3 KupiVip

6 Emerging Consumer Trends in Russian Online Retail Channel

6.1 Online Buying Behavior – Product Preference

6.2 Online Shopping Preference by Gender

6.3 Online Buying Preference by Region

6.4 Preferred Online Payment Methods – Cash on Delivery (COD) Still Dominates

7 Consumer Attitudes and Online Retail Dynamics in Russia

7.1 Price

7.2 Convenience

7.3 Services

8 Key Growth Drivers

8.1 Business Drivers

8.1.1 Increasing cost of real estate

8.1.2 Entry into online retail channel supports geographical expansion and helps to increase customer base

8.1.3 Use of webpage space for advertising allows companies to generate revenue

8.2 Infrastructure Drivers

8.2.1 Growing internet penetration

8.2.2 Increasing mobile and 3G subscriber base

8.2.3 Increasing use of social media

9 Challenges

10 Future of Online Retail in Russia

11 Profile of Russian Online Retailers

11.1 Ozon.ru

11.1.1 Ozon.ru – Company overview

11.1.2 Ozon.ru – Key facts

11.1.3 Ozon.ru – Product categories available on website

11.2 003.ru

11.2.1 003.ru – Company overview

11.2.2 003.ru – Key facts

11.2.3 003.ru – Product categories available on website

11.3 BayRu

11.3.1 BayRu– Company overview

11.3.2 BayRu– Key facts

11.3.3 BayRu – Product categories available on website

12 Appendix

12.1 About BRICdata

12.1.1 Definitions

12.1.2 Areas of expertise

12.2 Methodology

12.3 Disclaimer

List of Tables

Table 1: Russia GDP at Constant Prices (US$ Billion), (Base Year 1999–2000), 2007–2016

Table 2: Russian Retail Industry (RUB Billion), 2007–2011

Table 3: Russian Retail Industry (RUB Billion), 2012–2016

Table 4: Russian Retail Industry (US$ Billion), 2007–2011

Table 5: Russian Retail Industry (US$ Billion), 2012–2016

Table 6: Russian Online Retail Channel (RUB Billion), 2007–2011

Table 7: Russian Online Retail Channel (US$ Billion), 2007–2011

Table 8: Russian Online Retail Channel (RUB Billion), 2012–2016

Table 9: Russian Online Retail Channel (US$ Billion), 2012–2016

Table 10: Delivery Cost of Ozon.ru in Moscow (In Rubles)

Table 11: Online Payment Methods Offered by Russia's Leading Online Retailers

Table 12: Retail Price Comparison of Selected Products – Online vs. Offline

Table 13: Services Offered by Russian Online Retailers to Attract Consumers

Table 14: Future Trends in Russian Online Retail

Table 15: Ozon.ru – Key Facts

Table 16: Product Categories Available on the Ozon.ru Website

Table 17: 003.ru. – Key Facts

Table 18: Product Categories Available on 003.ru Website

Table 19: BayRu. – Key Facts

Table 20: Product Categories Available on BayRu Website

Table 21: Russia Exchange Rate RUB – US$ (Annual Average), 2007–2016

List of Figures

Figure 1: Russia GDP Growth (US$ Billion), 2007-2016

Figure 2: Russia Inflation (%), 2007-2016

Figure 3: Russian Annual Per Capita Disposable Income (US$), 2007–2016

Figure 4: Russian Population Distribution by Age (%), 2007 –2016

Figure 5: Development of Russian Retail Industry

Figure 6: Russian Retail Industry (RUB Billion), 2007–2011

Figure 7: Russian Retail Industry (RUB Billion), 2012–2016

Figure 8: Russia Overall Retail Market Dynamics by Channel, 2007–2016

Figure 9: Russian Online Retail Channel (RUB Billion), 2007–2016

Figure 10: Russian Online Retail Use by Region (RUB Billion), 2011

Figure 11: Russian Online Retail Use by Region (%), 2011

Figure 12: Online Retail Market Size by Product Category (RUB Billion), 2011 and 2016

Figure 13: Russia Retail Sales, Online vs. Offline, 2011

Figure 14: Russia Online Retail Sales International Comparison – 2011

Figure 15: Russia Online Retail Sales Emerging Economies Comparison, 2007–2011

Figure 16: Russia Online Retail Sales as a Percentage of Total Retail Sales, 2011 and 2016

Figure 17: BayRu Customer Referral Program

Figure 18: Example of Online Product Comparison Tool

Figure 19: Product Comparison Option on Online Retail Store

Figure 20: "Deal of the Day" Offer from zakazi24.ru

Figure 21: Discount offer from 003.ru on Amazon Kindle Wi-Fi

Figure 22: Attractive Site Layout of One Russian Online Retailer

Figure 23: Relationship Between Age Group and Frequency of Online Shopping (%) in Russia

Figure 24: Relationship Between Income Level and Frequency of Online Shopping (%) in Russia

Figure 25: Babyboom.ru Exclusive Retailers for Baby Products – Home page

Figure 26: Ozon.ru – Homepage

Figure 27: Ozon.ru – Site Layout

Figure 28: Ozon.ru – Product View

Figure 29: Ozon.ru – Product Comparison Tool

Figure 30: Ozon.ru – Gift Section

Figure 31: Utkonos.ru – Home Page

Figure 32: Utkonos.ru – Children's Section

Figure 33: Utkonos.ru – Product Layout

Figure 34: Online Buying Trends and Forecast

Figure 35: Online Buying Trends and Forecast by Gender, 2011

Figure 36: Russia Internet Users by Gender and Region, 2011

Figure 37: Consumer Online Buying Preference by Region – 2011

Figure 38: Payment Methods Used by Russian Online Consumers – 2011

Figure 39: Product Comparison Tool on a Russian Online Retail Website

Figure 40: Key Growth Drivers of Online Retail Channel

Figure 41: Prime Retail Rent in Moscow and Saint Petersburg (RUB Square Meter Per year)

Figure 42: Marketing Activity on 003.ru by Kofevarki.ru

Figure 43: Russian Internet Penetration Rate (%), 2007–2016

Figure 44: Russia Mobile Phone Penetration (%), 2007–2016

Figure 45: Russia 3G Penetration (%), 2007–2012

Figure 46: Number of Social Networking Users in Russia (Million), 2007–2016

To order this report:

e-Commerce Industry: Market Opportunities and Business Strategies in Online Retail in Russia

More  Market Research Report

Check our  Industry Analysis and Insights

CONTACT:
Nicolas Bombourg
Reportlinker
Email: nbo@reportlinker.com
US: (805)652-2626
Intl: +1 805-652-2626

SOURCE Reportlinker

Back to top

RELATED LINKS
http://www.reportlinker.com

View the original article here

Market Opportunities and Business Strategies in Online Retail in Russia - PR Newswire

NEW YORK, April 24, 2012 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Market Opportunities and Business Strategies in Online Retail in Russia

http://www.reportlinker.com/p0844042/Market-Opportunities-and-Business-Strategies-in-Online-Retail-in-Russia.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=e-Commerce

Synopsis

The report provides top-level market analysis, information and insights, including:

• Historic and forecast market size of the entire Russian online retail industry

• Current and future market size of the Russian online retail industry by product category and region

• Insights into the recent consumer buying trends of online retail covering buying preferences based on product, region, and gender

• Detailed analysis of operational, marketing and pricing strategies adopted by online retailers in Russia

• Information on factors that drive the overall online retail industry in Russia

• Analysis of upcoming trends that are expected to drive the future of the online retail industry in Russia

Summary

Due to increasing internet penetration, recent improvements in the country's telecommunications infrastructure and general economic growth, online retail is growing rapidly in Russia. Consequently, an increasing number of companies are progressing beyond merely using the internet for online marketing and are now also establishing online retail platforms. During the review period (2007–2011), Russian online retail sales recorded a compound annual growth rate (CAGR) of 18.92%. As of 2011, 80% of Russia's online retail companies are based in Moscow and St. Petersburg, as a result of the high levels of internet penetration in these cities. The majority of Russia's online retailers require cash on delivery or credit card payment.

Scope

• This report provides an extensive analysis on the online retail industry in Russia

• It details historical values for the Russian online retail industry for 2007–2011, along with forecast figures for 2012–2016

• It provides top-level analysis of the overall online retail industry, as well as product category values for both the 2007–2011 review period and the 2012–2016 forecast period

• The report provides a detailed analysis on growth drivers, operational, marketing and pricing strategies, challenges and future trends in the Russian online retail industry

• The report profiles top online retail companies in Russia and provides case studies

Reasons To Buy

• Take strategic business decisions using top-level historic and forecast market data related to the Russian online retail industry and each product category within it

• Understand the consumer and business drivers of the Russian online retail industry, along with key market trends and growth opportunities

• Assess business strategies (operational, marketing and pricing strategy) in the online retail industry in Russia

• Identify the growth opportunities and industry dynamics within the online retail industry's key product categories

• Identify the growth opportunities presented by the region-wise adoption of online retail in Russia, changing consumer attitudes and online retail dynamics

Key Highlights

• The Russian online retail channel expanded significantly during the review period with a CAGR of 18.92%.

• Russian online retailers are localizing their warehousing facilities and partnering with local courier and delivery companies in order to easily provide timely delivery services. Online retailers are also offering multiple payment options, including secured payment gateways and authenticated card payments.

• Competitive price fluctuation is the pricing strategy most often adopted by Russian online retailers.

• In 2011, home appliances was the most popular online retail product category, forcing online retailers such as Ozon.ru, Utkonos.ru, and 003.ru to offer attractive offers and deals on home appliances and electronic goods, especially during the festive season.

• The business factors considered the most important drivers of Russian online retail growth include the increasing cost of real estate and geographical expansion through online retail sales.

• Supply chain optimization and the implementation of effective warehousing processes remain key challenges for Russian online retailers.

Companies Mentioned

Ozon.ru

Utkonos.ru

003.ru

zakazhi24.ru

vasko.ru

Top-shop.ru

KupiVIP.ru

Sapato.ru

Table of Contents

1 Executive Summary

2 Russia Online Retail Market Environment

2.1 Macroeconomic Fundamentals

2.2 Development of Russian Retail Industry

2.3 Retail Industry Dynamics

2.4 Regulatory Framework

3 Market Size and Growth Potential of Russian Online Retail Channel

3.1 Market Share of Online Retail Channel

3.2 Market Size and Future Prospects

3.3 Market Size by Region

3.4 Market Size by Product Category

3.5 Online Share of Total Retail Sales by Product Category

3.6 Market Attractiveness Benchmarking

3.6.1 Russian online retail vs. other countries

3.6.2 Russian online retail vs. emerging economies

4 Strategies Adopted by Russian Online Retailers

4.1 Operational Strategies

4.2 Marketing Strategies

4.2.1 Social media marketing strategies

4.3 Market Segmentation and Targeting

4.4 Pricing Strategies

4.4.1 Price setting

4.4.2 Other charges

5 Case Studies

5.1 Business Strategies of Russian Leading Online Retailer – Ozon.ru

5.1.1 Approach to using online space by Ozon.ru

5.1.2 Security and payment options offered

5.1.3 Organization and layout

5.1.4 Online tools to help browse and compare products

5.1.5 Online loyalty schemes

5.1.6 Mobile version

5.2 Utkonos.ru Online Hypermarket

5.2.1 Approach to using online space

5.2.2 Organization and layout

5.2.3 Online tools to help browse and compare products

5.2.4 Online loyalty schemes

5.2.5 Security and payment options offered

5.2.6 Mobile version

5.3 KupiVip

6 Emerging Consumer Trends in Russian Online Retail Channel

6.1 Online Buying Behavior – Product Preference

6.2 Online Shopping Preference by Gender

6.3 Online Buying Preference by Region

6.4 Preferred Online Payment Methods – Cash on Delivery (COD) Still Dominates

7 Consumer Attitudes and Online Retail Dynamics in Russia

7.1 Price

7.2 Convenience

7.3 Services

8 Key Growth Drivers

8.1 Business Drivers

8.1.1 Increasing cost of real estate

8.1.2 Entry into online retail channel supports geographical expansion and helps to increase customer base

8.1.3 Use of webpage space for advertising allows companies to generate revenue

8.2 Infrastructure Drivers

8.2.1 Growing internet penetration

8.2.2 Increasing mobile and 3G subscriber base

8.2.3 Increasing use of social media

9 Challenges

10 Future of Online Retail in Russia

11 Profile of Russian Online Retailers

11.1 Ozon.ru

11.1.1 Ozon.ru – Company overview

11.1.2 Ozon.ru – Key facts

11.1.3 Ozon.ru – Product categories available on website

11.2 003.ru

11.2.1 003.ru – Company overview

11.2.2 003.ru – Key facts

11.2.3 003.ru – Product categories available on website

11.3 BayRu

11.3.1 BayRu– Company overview

11.3.2 BayRu– Key facts

11.3.3 BayRu – Product categories available on website

12 Appendix

12.1 About BRICdata

12.1.1 Definitions

12.1.2 Areas of expertise

12.2 Methodology

12.3 Disclaimer

List of Tables

Table 1: Russia GDP at Constant Prices (US$ Billion), (Base Year 1999–2000), 2007–2016

Table 2: Russian Retail Industry (RUB Billion), 2007–2011

Table 3: Russian Retail Industry (RUB Billion), 2012–2016

Table 4: Russian Retail Industry (US$ Billion), 2007–2011

Table 5: Russian Retail Industry (US$ Billion), 2012–2016

Table 6: Russian Online Retail Channel (RUB Billion), 2007–2011

Table 7: Russian Online Retail Channel (US$ Billion), 2007–2011

Table 8: Russian Online Retail Channel (RUB Billion), 2012–2016

Table 9: Russian Online Retail Channel (US$ Billion), 2012–2016

Table 10: Delivery Cost of Ozon.ru in Moscow (In Rubles)

Table 11: Online Payment Methods Offered by Russia's Leading Online Retailers

Table 12: Retail Price Comparison of Selected Products – Online vs. Offline

Table 13: Services Offered by Russian Online Retailers to Attract Consumers

Table 14: Future Trends in Russian Online Retail

Table 15: Ozon.ru – Key Facts

Table 16: Product Categories Available on the Ozon.ru Website

Table 17: 003.ru. – Key Facts

Table 18: Product Categories Available on 003.ru Website

Table 19: BayRu. – Key Facts

Table 20: Product Categories Available on BayRu Website

Table 21: Russia Exchange Rate RUB – US$ (Annual Average), 2007–2016

List of Figures

Figure 1: Russia GDP Growth (US$ Billion), 2007-2016

Figure 2: Russia Inflation (%), 2007-2016

Figure 3: Russian Annual Per Capita Disposable Income (US$), 2007–2016

Figure 4: Russian Population Distribution by Age (%), 2007 –2016

Figure 5: Development of Russian Retail Industry

Figure 6: Russian Retail Industry (RUB Billion), 2007–2011

Figure 7: Russian Retail Industry (RUB Billion), 2012–2016

Figure 8: Russia Overall Retail Market Dynamics by Channel, 2007–2016

Figure 9: Russian Online Retail Channel (RUB Billion), 2007–2016

Figure 10: Russian Online Retail Use by Region (RUB Billion), 2011

Figure 11: Russian Online Retail Use by Region (%), 2011

Figure 12: Online Retail Market Size by Product Category (RUB Billion), 2011 and 2016

Figure 13: Russia Retail Sales, Online vs. Offline, 2011

Figure 14: Russia Online Retail Sales International Comparison – 2011

Figure 15: Russia Online Retail Sales Emerging Economies Comparison, 2007–2011

Figure 16: Russia Online Retail Sales as a Percentage of Total Retail Sales, 2011 and 2016

Figure 17: BayRu Customer Referral Program

Figure 18: Example of Online Product Comparison Tool

Figure 19: Product Comparison Option on Online Retail Store

Figure 20: "Deal of the Day" Offer from zakazi24.ru

Figure 21: Discount offer from 003.ru on Amazon Kindle Wi-Fi

Figure 22: Attractive Site Layout of One Russian Online Retailer

Figure 23: Relationship Between Age Group and Frequency of Online Shopping (%) in Russia

Figure 24: Relationship Between Income Level and Frequency of Online Shopping (%) in Russia

Figure 25: Babyboom.ru Exclusive Retailers for Baby Products – Home page

Figure 26: Ozon.ru – Homepage

Figure 27: Ozon.ru – Site Layout

Figure 28: Ozon.ru – Product View

Figure 29: Ozon.ru – Product Comparison Tool

Figure 30: Ozon.ru – Gift Section

Figure 31: Utkonos.ru – Home Page

Figure 32: Utkonos.ru – Children's Section

Figure 33: Utkonos.ru – Product Layout

Figure 34: Online Buying Trends and Forecast

Figure 35: Online Buying Trends and Forecast by Gender, 2011

Figure 36: Russia Internet Users by Gender and Region, 2011

Figure 37: Consumer Online Buying Preference by Region – 2011

Figure 38: Payment Methods Used by Russian Online Consumers – 2011

Figure 39: Product Comparison Tool on a Russian Online Retail Website

Figure 40: Key Growth Drivers of Online Retail Channel

Figure 41: Prime Retail Rent in Moscow and Saint Petersburg (RUB Square Meter Per year)

Figure 42: Marketing Activity on 003.ru by Kofevarki.ru

Figure 43: Russian Internet Penetration Rate (%), 2007–2016

Figure 44: Russia Mobile Phone Penetration (%), 2007–2016

Figure 45: Russia 3G Penetration (%), 2007–2012

Figure 46: Number of Social Networking Users in Russia (Million), 2007–2016

To order this report:

e-Commerce Industry: Market Opportunities and Business Strategies in Online Retail in Russia

More  Market Research Report

Check our  Industry Analysis and Insights

CONTACT:
Nicolas Bombourg
Reportlinker
Email: nbo@reportlinker.com
US: (805)652-2626
Intl: +1 805-652-2626

SOURCE Reportlinker

Back to top

RELATED LINKS
http://www.reportlinker.com

View the original article here

Market Opportunities and Business Strategies in Online Retail in Russia - PR Newswire

NEW YORK, April 24, 2012 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Market Opportunities and Business Strategies in Online Retail in Russia

http://www.reportlinker.com/p0844042/Market-Opportunities-and-Business-Strategies-in-Online-Retail-in-Russia.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=e-Commerce

Synopsis

The report provides top-level market analysis, information and insights, including:

• Historic and forecast market size of the entire Russian online retail industry

• Current and future market size of the Russian online retail industry by product category and region

• Insights into the recent consumer buying trends of online retail covering buying preferences based on product, region, and gender

• Detailed analysis of operational, marketing and pricing strategies adopted by online retailers in Russia

• Information on factors that drive the overall online retail industry in Russia

• Analysis of upcoming trends that are expected to drive the future of the online retail industry in Russia

Summary

Due to increasing internet penetration, recent improvements in the country's telecommunications infrastructure and general economic growth, online retail is growing rapidly in Russia. Consequently, an increasing number of companies are progressing beyond merely using the internet for online marketing and are now also establishing online retail platforms. During the review period (2007–2011), Russian online retail sales recorded a compound annual growth rate (CAGR) of 18.92%. As of 2011, 80% of Russia's online retail companies are based in Moscow and St. Petersburg, as a result of the high levels of internet penetration in these cities. The majority of Russia's online retailers require cash on delivery or credit card payment.

Scope

• This report provides an extensive analysis on the online retail industry in Russia

• It details historical values for the Russian online retail industry for 2007–2011, along with forecast figures for 2012–2016

• It provides top-level analysis of the overall online retail industry, as well as product category values for both the 2007–2011 review period and the 2012–2016 forecast period

• The report provides a detailed analysis on growth drivers, operational, marketing and pricing strategies, challenges and future trends in the Russian online retail industry

• The report profiles top online retail companies in Russia and provides case studies

Reasons To Buy

• Take strategic business decisions using top-level historic and forecast market data related to the Russian online retail industry and each product category within it

• Understand the consumer and business drivers of the Russian online retail industry, along with key market trends and growth opportunities

• Assess business strategies (operational, marketing and pricing strategy) in the online retail industry in Russia

• Identify the growth opportunities and industry dynamics within the online retail industry's key product categories

• Identify the growth opportunities presented by the region-wise adoption of online retail in Russia, changing consumer attitudes and online retail dynamics

Key Highlights

• The Russian online retail channel expanded significantly during the review period with a CAGR of 18.92%.

• Russian online retailers are localizing their warehousing facilities and partnering with local courier and delivery companies in order to easily provide timely delivery services. Online retailers are also offering multiple payment options, including secured payment gateways and authenticated card payments.

• Competitive price fluctuation is the pricing strategy most often adopted by Russian online retailers.

• In 2011, home appliances was the most popular online retail product category, forcing online retailers such as Ozon.ru, Utkonos.ru, and 003.ru to offer attractive offers and deals on home appliances and electronic goods, especially during the festive season.

• The business factors considered the most important drivers of Russian online retail growth include the increasing cost of real estate and geographical expansion through online retail sales.

• Supply chain optimization and the implementation of effective warehousing processes remain key challenges for Russian online retailers.

Companies Mentioned

Ozon.ru

Utkonos.ru

003.ru

zakazhi24.ru

vasko.ru

Top-shop.ru

KupiVIP.ru

Sapato.ru

Table of Contents

1 Executive Summary

2 Russia Online Retail Market Environment

2.1 Macroeconomic Fundamentals

2.2 Development of Russian Retail Industry

2.3 Retail Industry Dynamics

2.4 Regulatory Framework

3 Market Size and Growth Potential of Russian Online Retail Channel

3.1 Market Share of Online Retail Channel

3.2 Market Size and Future Prospects

3.3 Market Size by Region

3.4 Market Size by Product Category

3.5 Online Share of Total Retail Sales by Product Category

3.6 Market Attractiveness Benchmarking

3.6.1 Russian online retail vs. other countries

3.6.2 Russian online retail vs. emerging economies

4 Strategies Adopted by Russian Online Retailers

4.1 Operational Strategies

4.2 Marketing Strategies

4.2.1 Social media marketing strategies

4.3 Market Segmentation and Targeting

4.4 Pricing Strategies

4.4.1 Price setting

4.4.2 Other charges

5 Case Studies

5.1 Business Strategies of Russian Leading Online Retailer – Ozon.ru

5.1.1 Approach to using online space by Ozon.ru

5.1.2 Security and payment options offered

5.1.3 Organization and layout

5.1.4 Online tools to help browse and compare products

5.1.5 Online loyalty schemes

5.1.6 Mobile version

5.2 Utkonos.ru Online Hypermarket

5.2.1 Approach to using online space

5.2.2 Organization and layout

5.2.3 Online tools to help browse and compare products

5.2.4 Online loyalty schemes

5.2.5 Security and payment options offered

5.2.6 Mobile version

5.3 KupiVip

6 Emerging Consumer Trends in Russian Online Retail Channel

6.1 Online Buying Behavior – Product Preference

6.2 Online Shopping Preference by Gender

6.3 Online Buying Preference by Region

6.4 Preferred Online Payment Methods – Cash on Delivery (COD) Still Dominates

7 Consumer Attitudes and Online Retail Dynamics in Russia

7.1 Price

7.2 Convenience

7.3 Services

8 Key Growth Drivers

8.1 Business Drivers

8.1.1 Increasing cost of real estate

8.1.2 Entry into online retail channel supports geographical expansion and helps to increase customer base

8.1.3 Use of webpage space for advertising allows companies to generate revenue

8.2 Infrastructure Drivers

8.2.1 Growing internet penetration

8.2.2 Increasing mobile and 3G subscriber base

8.2.3 Increasing use of social media

9 Challenges

10 Future of Online Retail in Russia

11 Profile of Russian Online Retailers

11.1 Ozon.ru

11.1.1 Ozon.ru – Company overview

11.1.2 Ozon.ru – Key facts

11.1.3 Ozon.ru – Product categories available on website

11.2 003.ru

11.2.1 003.ru – Company overview

11.2.2 003.ru – Key facts

11.2.3 003.ru – Product categories available on website

11.3 BayRu

11.3.1 BayRu– Company overview

11.3.2 BayRu– Key facts

11.3.3 BayRu – Product categories available on website

12 Appendix

12.1 About BRICdata

12.1.1 Definitions

12.1.2 Areas of expertise

12.2 Methodology

12.3 Disclaimer

List of Tables

Table 1: Russia GDP at Constant Prices (US$ Billion), (Base Year 1999–2000), 2007–2016

Table 2: Russian Retail Industry (RUB Billion), 2007–2011

Table 3: Russian Retail Industry (RUB Billion), 2012–2016

Table 4: Russian Retail Industry (US$ Billion), 2007–2011

Table 5: Russian Retail Industry (US$ Billion), 2012–2016

Table 6: Russian Online Retail Channel (RUB Billion), 2007–2011

Table 7: Russian Online Retail Channel (US$ Billion), 2007–2011

Table 8: Russian Online Retail Channel (RUB Billion), 2012–2016

Table 9: Russian Online Retail Channel (US$ Billion), 2012–2016

Table 10: Delivery Cost of Ozon.ru in Moscow (In Rubles)

Table 11: Online Payment Methods Offered by Russia's Leading Online Retailers

Table 12: Retail Price Comparison of Selected Products – Online vs. Offline

Table 13: Services Offered by Russian Online Retailers to Attract Consumers

Table 14: Future Trends in Russian Online Retail

Table 15: Ozon.ru – Key Facts

Table 16: Product Categories Available on the Ozon.ru Website

Table 17: 003.ru. – Key Facts

Table 18: Product Categories Available on 003.ru Website

Table 19: BayRu. – Key Facts

Table 20: Product Categories Available on BayRu Website

Table 21: Russia Exchange Rate RUB – US$ (Annual Average), 2007–2016

List of Figures

Figure 1: Russia GDP Growth (US$ Billion), 2007-2016

Figure 2: Russia Inflation (%), 2007-2016

Figure 3: Russian Annual Per Capita Disposable Income (US$), 2007–2016

Figure 4: Russian Population Distribution by Age (%), 2007 –2016

Figure 5: Development of Russian Retail Industry

Figure 6: Russian Retail Industry (RUB Billion), 2007–2011

Figure 7: Russian Retail Industry (RUB Billion), 2012–2016

Figure 8: Russia Overall Retail Market Dynamics by Channel, 2007–2016

Figure 9: Russian Online Retail Channel (RUB Billion), 2007–2016

Figure 10: Russian Online Retail Use by Region (RUB Billion), 2011

Figure 11: Russian Online Retail Use by Region (%), 2011

Figure 12: Online Retail Market Size by Product Category (RUB Billion), 2011 and 2016

Figure 13: Russia Retail Sales, Online vs. Offline, 2011

Figure 14: Russia Online Retail Sales International Comparison – 2011

Figure 15: Russia Online Retail Sales Emerging Economies Comparison, 2007–2011

Figure 16: Russia Online Retail Sales as a Percentage of Total Retail Sales, 2011 and 2016

Figure 17: BayRu Customer Referral Program

Figure 18: Example of Online Product Comparison Tool

Figure 19: Product Comparison Option on Online Retail Store

Figure 20: "Deal of the Day" Offer from zakazi24.ru

Figure 21: Discount offer from 003.ru on Amazon Kindle Wi-Fi

Figure 22: Attractive Site Layout of One Russian Online Retailer

Figure 23: Relationship Between Age Group and Frequency of Online Shopping (%) in Russia

Figure 24: Relationship Between Income Level and Frequency of Online Shopping (%) in Russia

Figure 25: Babyboom.ru Exclusive Retailers for Baby Products – Home page

Figure 26: Ozon.ru – Homepage

Figure 27: Ozon.ru – Site Layout

Figure 28: Ozon.ru – Product View

Figure 29: Ozon.ru – Product Comparison Tool

Figure 30: Ozon.ru – Gift Section

Figure 31: Utkonos.ru – Home Page

Figure 32: Utkonos.ru – Children's Section

Figure 33: Utkonos.ru – Product Layout

Figure 34: Online Buying Trends and Forecast

Figure 35: Online Buying Trends and Forecast by Gender, 2011

Figure 36: Russia Internet Users by Gender and Region, 2011

Figure 37: Consumer Online Buying Preference by Region – 2011

Figure 38: Payment Methods Used by Russian Online Consumers – 2011

Figure 39: Product Comparison Tool on a Russian Online Retail Website

Figure 40: Key Growth Drivers of Online Retail Channel

Figure 41: Prime Retail Rent in Moscow and Saint Petersburg (RUB Square Meter Per year)

Figure 42: Marketing Activity on 003.ru by Kofevarki.ru

Figure 43: Russian Internet Penetration Rate (%), 2007–2016

Figure 44: Russia Mobile Phone Penetration (%), 2007–2016

Figure 45: Russia 3G Penetration (%), 2007–2012

Figure 46: Number of Social Networking Users in Russia (Million), 2007–2016

To order this report:

e-Commerce Industry: Market Opportunities and Business Strategies in Online Retail in Russia

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Check our  Industry Analysis and Insights

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Reportlinker
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Intl: +1 805-652-2626

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American Journal Experts Names Keith Collier VP of Business Development - PR Newswire

DURHAM, N.C., April 5, 2012 /PRNewswire/ -- American Journal Experts, LLC (AJE) has named Keith Collier as its new Vice President of Business Development. Collier will manage AJE's major partnerships and will work to develop additional relationships with publishers, universities, and other institutions.

(Logo: http://photos.prnewswire.com/prnh/20111017/CL88229LOGO )

"Keith is a skilled and innovative leader with deep roots in the academic publishing industry," said Dr. Laura Stemmle, AJE's Director of Operations. "His understanding of our clients' needs and extensive experience make him an exceptional addition to our executive team."

Collier brings over 18 years of business management and consulting experience to AJE. Prior to joining, he was the Vice President and General Manager of ScholarOne, a Thomson Reuters business. He also spent 10 years at Accenture, where he focused on change management consulting.

"AJE is in a position to solve many of the problems faced by the international research community," said Collier. "I was attracted by the opportunity to work with a young, high-growth company and look forward to creating new avenues for AJE's services to reach the people who need them."

Collier has degrees in Business Management and Information Systems from Baylor University and a Masters Degree in Instructional Technology from the University of Virginia.

About American Journal Experts

American Journal Experts (AJE) was founded in 2004 to help the international scientific research community overcome communication barriers to academic publication. AJE provides editing, translation, content review and other manuscript services designed to help researchers throughout the publication process. Services are performed by academic experts in a wide range of areas of study, and are tailored to the needs of the research community. The American Journal Experts team strongly believes that it can accelerate the pace of discovery by helping researchers publish their work more quickly, and by helping their ideas reach a wider audience. www.journalexperts.com 

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USRBC Urges Congress to Not Hold Business Back from Opportunities in Russia - PR Newswire

WASHINGTON, March 14, 2012 /PRNewswire-USNewswire/ -- The U.S.-Russia Business Council (USRBC), the U.S.-based trade association leading the organized U.S. business community campaign to ensure that U.S. commercial interests are fully protected once Russia enters the World Trade Organization (WTO) this summer, urged the U.S. Congress today to not hold U.S. business back from export opportunities in Russia.

"Russia's $1.9 trillion economy is a promising market, and U.S. business should have the full benefits that come with Russia's WTO accession – just like our foreign competitors," said Klaus Kleinfeld, USRBC Chairman and Chairman and CEO of Alcoa, Inc.  "Congress must work swiftly to graduate Russia from the Jackson-Vanik amendment and enact Permanent Normal Trade Relations (PNTR) with Russia to ensure that U.S. firms can stay competitive in the Russian market." 

Russia has long fulfilled the requirements of the 1970s–era Jackson-Vanik amendment, which conditions Russia's trade status with the United States on Russia's emigration policies.  Each U.S. President since 1994 has determined annually that Russia is in compliance with the Jackson-Vanik amendment and has extended normal trade relations (NTR) to Russia, but in order for U.S. business to fully access Russia's WTO commitments, Congress must graduate Russia from Jackson-Vanik and make Russia's NTR status permanent.  

"Russia prefers high-quality goods, and we also anticipate a significant increase in its demand for services as it implements WTO commitments and its economy becomes more competitive," noted USRBC President and CEO Edward Verona.  "Russia can either turn to U.S. manufacturers and service providers to diversify its economy - or it can sign contracts with our competitors in Europe, Asia and elsewhere. It's time for the U.S. Congress to definitively recognize that Russia is in compliance with Jackson-Vanik amendment and pass PNTR so that U.S. firms can not only access the WTO market liberalizations Russia agreed to, but also the WTO's transparency and commercial accountability provisions."  U.S. firms also need PNTR to access Russia's WTO commitments in services, intellectual property, animal and plant health – and the WTO dispute settlement mechanism.

The United States currently accounts for only 4% of Russia's imports, but U.S. businesses are actively seeking to gain market share in this $310 billion import market.  "Our firms are increasingly looking at Russia as part of their global growth strategy," said Mr. Verona. "We see great long-term potential in Russia, but the challenges of doing business there require that U.S. firms avail themselves of all possible tools to address issues that may arise."

"Congress's timely action on Jackson-Vanik and PNTR with Russia will offer additional opportunities for U.S. business and the U.S. economy to prosper, as we create and maintain jobs based on increased trade with Russia," said Mr. Kleinfeld.

The U.S.-Russia Business Council (USRBC) represents the interests of its 250 U.S. and Russian member companies, providing business development and government relations support in both Moscow and Washington. The USRBC contributes to the stability and development of a free market in Russia and supports Russia's integration into the global economy. It also serves as the Secretariat for the Coalition for U.S.-Russia Trade (www.usrussiatrade.org). For more information, visit the USRBC online at: www.usrbc.org.

SOURCE U.S.-Russia Business Council

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Mary Fox Donnelly Is Named a "2012 Women's Business Enterprise Star" by Women's Business Enterprise National Council - PR Newswire

 To be honored before 1,000 at "Salute to Women's Business Enterprises"

PHILADELPHIA, March 19, 2012 /PRNewswire-USNewswire/ -- Mary Fox Donnelly will receive the nation's premier award for excellence among women's business enterprises (WBEs) bestowed by the Women's Business Enterprise National Council (WBENC) at its Salute to Women's Business Enterprises Celebrating 15 Years: Vision, Opportunities, and Success!

The annual event will take place March 22, 2012, before 1,000 corporate executives, WBEs and government and nonprofit representatives at the Baltimore Marriott Waterfront, Baltimore, MD. 

Encompass Elements provides cross media marketing services which entails lettershop, print on demand, structural design with assembly of kits and over-wrapping; plus web and data solutions. EE offers complete fulfillment services for distribution from our warehouse with real time web based inventory management and order entry system.

"Mary Fox Donnelly is an outstanding leader and strategic thinker whose business is contributing to our economy and our future success," said Pamela Prince-Eason, WBENC President and CEO, the leading advocate for and authority on WBEs as suppliers to the nation's top corporations.

"We are proud to receive this recognition by WBENC," said Mary Fox Donnelly.

Mary Fox Donnelly will be recognized for her leadership in the business community, her inspiration to other women business owners, and her active role at the helm of Encompass Elements. The Women's Business Enterprise Council PA-DE-sNJ (WBEC) selected Mary Fox Donnelly for this national honor. It is one of WBENC's 14 Regional Partner Organizations (RPOs) which process WBENC's world-class certification of WBEs, in addition to providing skill-building educational programs and business development opportunities with major corporations.

"We are honoring Mary for her business acumen, community service, exemplary leadership and commitment to the growth and success of women business enterprises and our Council," said Geri Swift, President, WBEC.

WBENC's Summit & Salute is part of a comprehensive two-day strategic educational program sponsored by Accenture and Ernst & Young LLP showcasing thought leaders and key business trends, and providing WBEs with vital access to WBENC Corporate and Government Members. In delivering sophisticated resources and senior-level networking opportunities, WBENC enables the long-term success of women's businesses and the corporations they serve.  

About WBENC: The Women's Business Enterprise National Council (WBENC) is the leading advocate for, and authority on, Women's Business Enterprises (WBEs) as suppliers and vendors to the nation's corporations. Founded in 1997, WBENC is also the nation's leading third-party certifier of businesses owned and operated by women, with over 11,700 WBENC-certified WBEs and WBENC certification accepted by more than 1,000 corporations, representing America's most prestigious brands. Throughout the year, WBENC and its RPOs provide opportunities for interactions between more than 250 member corporations and certified WBEs at business building events and other forums.  WBENC is a 501(c)(3) nonprofit organization that seeks and accepts donations from corporations, foundations and individuals that support its mission and programs.  For more information, please go to www.wbenc.org.

About WBEC PA-DE-sNJ: As a regional partner organization of the Women's Business Enterprise National Council (WBENC), the Women's Business Enterprise Council PA-DE-sNJ (WBEC) certifies women owned businesses and facilitates the relationship between corporations, government and women business enterprises to provide growth and sustainability.  For information on the Council's current activities in support of certified WBEs, log on to www.wbecouncil.org.

About Encompass Elements: Encompass Elements operates two locations, one in Colmar Pennsylvania, and the other a 250,000 square feet distribution center in New Castle Delaware, where product and literature fulfillment is conducted for various industries. EE is in a unique position to guide clients through the hurdles of a successful campaign with creative use of cutting edge technology. From strategic planning, creative design, database management, personalization and lettershop to response and program analysis, our innovative marketing solutions promote and enhance the success of our clients' diverse businesses.

SOURCE Women's Business Enterprise Council

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USRBC Urges Congress to Not Hold Business Back from Opportunities in Russia - PR Newswire

WASHINGTON, March 14, 2012 /PRNewswire-USNewswire/ -- The U.S.-Russia Business Council (USRBC), the U.S.-based trade association leading the organized U.S. business community campaign to ensure that U.S. commercial interests are fully protected once Russia enters the World Trade Organization (WTO) this summer, urged the U.S. Congress today to not hold U.S. business back from export opportunities in Russia.

"Russia's $1.9 trillion economy is a promising market, and U.S. business should have the full benefits that come with Russia's WTO accession – just like our foreign competitors," said Klaus Kleinfeld, USRBC Chairman and Chairman and CEO of Alcoa, Inc.  "Congress must work swiftly to graduate Russia from the Jackson-Vanik amendment and enact Permanent Normal Trade Relations (PNTR) with Russia to ensure that U.S. firms can stay competitive in the Russian market." 

Russia has long fulfilled the requirements of the 1970s–era Jackson-Vanik amendment, which conditions Russia's trade status with the United States on Russia's emigration policies.  Each U.S. President since 1994 has determined annually that Russia is in compliance with the Jackson-Vanik amendment and has extended normal trade relations (NTR) to Russia, but in order for U.S. business to fully access Russia's WTO commitments, Congress must graduate Russia from Jackson-Vanik and make Russia's NTR status permanent.  

"Russia prefers high-quality goods, and we also anticipate a significant increase in its demand for services as it implements WTO commitments and its economy becomes more competitive," noted USRBC President and CEO Edward Verona.  "Russia can either turn to U.S. manufacturers and service providers to diversify its economy - or it can sign contracts with our competitors in Europe, Asia and elsewhere. It's time for the U.S. Congress to definitively recognize that Russia is in compliance with Jackson-Vanik amendment and pass PNTR so that U.S. firms can not only access the WTO market liberalizations Russia agreed to, but also the WTO's transparency and commercial accountability provisions."  U.S. firms also need PNTR to access Russia's WTO commitments in services, intellectual property, animal and plant health – and the WTO dispute settlement mechanism.

The United States currently accounts for only 4% of Russia's imports, but U.S. businesses are actively seeking to gain market share in this $310 billion import market.  "Our firms are increasingly looking at Russia as part of their global growth strategy," said Mr. Verona. "We see great long-term potential in Russia, but the challenges of doing business there require that U.S. firms avail themselves of all possible tools to address issues that may arise."

"Congress's timely action on Jackson-Vanik and PNTR with Russia will offer additional opportunities for U.S. business and the U.S. economy to prosper, as we create and maintain jobs based on increased trade with Russia," said Mr. Kleinfeld.

The U.S.-Russia Business Council (USRBC) represents the interests of its 250 U.S. and Russian member companies, providing business development and government relations support in both Moscow and Washington. The USRBC contributes to the stability and development of a free market in Russia and supports Russia's integration into the global economy. It also serves as the Secretariat for the Coalition for U.S.-Russia Trade (www.usrussiatrade.org). For more information, visit the USRBC online at: www.usrbc.org.

SOURCE U.S.-Russia Business Council

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USRBC Urges Congress to Not Hold Business Back from Opportunities in Russia - PR Newswire

WASHINGTON, March 14, 2012 /PRNewswire-USNewswire/ -- The U.S.-Russia Business Council (USRBC), the U.S.-based trade association leading the organized U.S. business community campaign to ensure that U.S. commercial interests are fully protected once Russia enters the World Trade Organization (WTO) this summer, urged the U.S. Congress today to not hold U.S. business back from export opportunities in Russia.

"Russia's $1.9 trillion economy is a promising market, and U.S. business should have the full benefits that come with Russia's WTO accession – just like our foreign competitors," said Klaus Kleinfeld, USRBC Chairman and Chairman and CEO of Alcoa, Inc.  "Congress must work swiftly to graduate Russia from the Jackson-Vanik amendment and enact Permanent Normal Trade Relations (PNTR) with Russia to ensure that U.S. firms can stay competitive in the Russian market." 

Russia has long fulfilled the requirements of the 1970s–era Jackson-Vanik amendment, which conditions Russia's trade status with the United States on Russia's emigration policies.  Each U.S. President since 1994 has determined annually that Russia is in compliance with the Jackson-Vanik amendment and has extended normal trade relations (NTR) to Russia, but in order for U.S. business to fully access Russia's WTO commitments, Congress must graduate Russia from Jackson-Vanik and make Russia's NTR status permanent.  

"Russia prefers high-quality goods, and we also anticipate a significant increase in its demand for services as it implements WTO commitments and its economy becomes more competitive," noted USRBC President and CEO Edward Verona.  "Russia can either turn to U.S. manufacturers and service providers to diversify its economy - or it can sign contracts with our competitors in Europe, Asia and elsewhere. It's time for the U.S. Congress to definitively recognize that Russia is in compliance with Jackson-Vanik amendment and pass PNTR so that U.S. firms can not only access the WTO market liberalizations Russia agreed to, but also the WTO's transparency and commercial accountability provisions."  U.S. firms also need PNTR to access Russia's WTO commitments in services, intellectual property, animal and plant health – and the WTO dispute settlement mechanism.

The United States currently accounts for only 4% of Russia's imports, but U.S. businesses are actively seeking to gain market share in this $310 billion import market.  "Our firms are increasingly looking at Russia as part of their global growth strategy," said Mr. Verona. "We see great long-term potential in Russia, but the challenges of doing business there require that U.S. firms avail themselves of all possible tools to address issues that may arise."

"Congress's timely action on Jackson-Vanik and PNTR with Russia will offer additional opportunities for U.S. business and the U.S. economy to prosper, as we create and maintain jobs based on increased trade with Russia," said Mr. Kleinfeld.

The U.S.-Russia Business Council (USRBC) represents the interests of its 250 U.S. and Russian member companies, providing business development and government relations support in both Moscow and Washington. The USRBC contributes to the stability and development of a free market in Russia and supports Russia's integration into the global economy. It also serves as the Secretariat for the Coalition for U.S.-Russia Trade (www.usrussiatrade.org). For more information, visit the USRBC online at: www.usrbc.org.

SOURCE U.S.-Russia Business Council

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Green Asset International Inc. Dedicates Unprecedented $100 Million Funding Facility to Medical Marijuana Division - PR Newswire

BEVERLY HILLS, Calif., March 14, 2012 /PRNewswire-iReach/ -- Green media executive Cheryl Shuman announced today that Green Asset International Inc. (GreenAssetInc.com) is dedicating an unprecedented US $100 Million funding facility to develop the corporatization and rebranding of the cannabis industry's ancillary businesses.

(Photo: http://photos.prnewswire.com/prnh/20120314/CG70009)

Green Asset International Inc. C.E.O. Cheryl Shuman will review and acquire legal businesses within the medical cannabis industry. Shuman estimates at least a billion dollars in current ancillary business opportunities.  As one of the world's most respected voices of the movement, it's Shuman's challenge and responsibility to remove the negative stigma and stereotypes of the cannabis user.   Real men and women in the corporate world are taking a stand to make a change by boldly 'coming out to the closet' to show their support and the validity of this great, growth-potential business by investing in the cannabis sector.

Green Asset announced the formation of the cannabis industry's first acquisition vehicle to take advantage of the $1.7 billion medical marijuana market.  To further assist investors, Green Asset will host a series of symposiums to share information and present opportunities to these potential investors.

Green Asset plans to target for acquisition cutting-edge medical and social media companies, with a focus on consolidating those sectors.  The funding agreement is broad and allows Green Asset to fund its objective of finding and acquiring established companies in expanding medical and social media fields and consolidating them for maximum efficiency and profitability. Green Asset will target for purchase profitable and successful companies that need more capital to reach their full potential.

"This creates a wonderful opportunity for entrepreneurs and smart investors to be on the ground floor of this exciting and groundbreaking industry.  There are great financial rewards coupled with a chance to be involved in a hot ticket business that is on the cutting edge", said Green Asset CEO Cheryl Shuman.

"The beautiful thing about the cannabis plant is that it not only has the ability to heal a multitude of illnesses, it also has the power to heal the economy by creating desperately needed jobs that can grow small businesses.  Even in the face of this dismal national economy, the legal medical cannabis industry is growing and creating those jobs.  There is a huge network of educated and sophisticated cannabis consuming investors that envision enormous rewards financially, environmentally and socially.  It's a win-win-win," said Shuman.

Many investment groups and businesses have shown serious interest in the great opportunities inclusive in this sector but have not done so yet, partially due to a lack of information.  Green Asset addresses this by educating with market data and knowledge.

Experts and investors agree that this industry has a great deal of promise.  The formation of Green Asset, and the subsequent great response to it, is indicative of the evolvement of this industry and provides investors with the best opportunities.

The Green Asset Symposiums are the next logical step for the medical cannabis industry and follow in the footsteps of the many other industries that have educated investors on start-ups, such as the bio-tech and green industries.

The medical marijuana business has a five-year market potential of $8.7 billion and sales in 2011 were reported at $1.3 billion according to the See Change Strategy market report. (http://medicalmarijuanamarkets.com/)

CEO Cheryl Shuman brings 25 years of experience working with media, celebrities, marketing and health care in Beverly Hills. Since 1996, Shuman has been pursuing her passion in the alternative health and social movement working as a medical cannabis activist and legal cannabis patient.   Using cannabis and other alternative health options, Shuman has survived cancer and injuries from two car crashes. She is the former Executive Director of Beverly Hills NORML and Director of Celebrity, Media and Public Relations for KUSH Magazine.  She is an expert in anti-aging, alternative healthcare and community activism.

"The therapeutic value of socialization and the building of community cannot be overstated. The right of patients to peaceably assemble - to socialize and build family and community, and network and organize - is paramount for their health and recovery. Our social networking platforms and development and marketing of alternative medical treatment options will provide fellowship for consumers, patients and activists internationally," states Shuman.

"We as a modern society can fiscally improve our budget by moving cannabis from the criminal sector into the lawful sector," Shuman said. "This is not a left or right issue -- it's really common sense. Regulation and taxation of marijuana could produce billions of dollars in additional tax revenue, as well as save on the enormous costs of law enforcement. Bottom line is the prohibition of marijuana has been a fiscal fiasco. Green Asset's group of investors is the answer to resolving these issues. Green Asset represents the largest financial commitment for cannabis related investment in history. For additional information see: www.GreenAssetInc.com"

Media Contact: Cheryl Shuman Green Asset International Inc., 310-779-4797, Cheryl.Shuman@GreenAssetInc.com

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

SOURCE Green Asset International Inc.

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Vanessa Wilson Reveals Important Details on NU-Life Cosmetics' Business Opportunity - PR Newswire

LOS ANGELES, Feb. 1, 2012  /PRNewswire/ -- In the last few years the economy has changed for many people and with the unemployment rate still so high, people are looking for a solution to gain financial independence or simply earn some extra income. This is why NU-Life's Cosmetics Business Opportunity was created. No, it's not simply another business opportunity that makes empty promises, it is integrated with a marketing system that helps people get started making money in a relatively short period of time.

According to Vanessa Wilson Marketing Director for NU-Life Cosmetics "our system is so easy to use, you only need to know how to click some buttons to get started. Everyone that acquires the Quick Start Kit, will have their business set up for them."

Although getting started in any business can be a challenge, new affiliates/business owners of NU-Life receive training that is designed to help generate income quickly. "We wanted to provide the most effective marketing tools to help people be successful quickly,"  said Ms. Wilson.

New affiliates are given a website to send traffic to, facebook marketing training, a back office to manage their business, marketing materials to use such as banners, ads, presentations, business cards, brochures and postcards.

According to Wilson, "we are constantly testing different marketing strategies and we share what works with our affiliates so that they can be successful."

Nulifecosmetics.biz offers a 7 tier affiliate payment system that will allow affiliates of the company to make passive income.

To learn more about company and the marketing system visit the following sections of the site:

http://nulifecosmetics.biz
http://nulifecosmetics.biz/affiliate
http://nulifecosmetics.biz/blog
http://nulifecosmetics.com
http://facebook.com/nulifecosmetics

SOURCE NU-Life Cosmetics

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