Pershing Warns That Ignoring Women's Market Poses Significant Business Risk For Advisors - Yahoo Finance

JERSEY CITY, N.J., March 27, 2012 /PRNewswire/ -- Pershing LLC, a BNY Mellon company released a new guidebook today entitled, "Women Are Not a 'Niche' Market. They Are a Significant Business Opportunity," which highlights the increasingly complex and relevant role women play in the consumer investment market. The guidebook, based on the findings from the Sullivan Trust Study, examines women as a key market for advisors to grow and maintain their business.

(Logo: http://photos.prnewswire.com/prnh/20071001/NYM012LOGO )

Once viewed as a niche market in the investment industry, significant social and economic trends are gradually putting more women investors in the driver's seat. As women now comprise nearly 60-percent of the U.S. workforce and more than half of married women with business-related degrees out-earn their husbands, advisors without successful approaches for serving this market are at a clear disadvantage.  

"Women represent a crucial client opportunity, both because of their expanding economic power and their frequent dissatisfaction with the service they currently receive," said Kim Dellarocca, director at Pershing, "As women's financial situations have changed, so have their ability to entrust significant assets to investment professionals who are able to serve their needs."

Women Are Less Satisfied Than Men

According to the Sullivan Study, women as a group are less satisfied than men with the performance of their investment professionals.

49% of women said their advisors focused on "making me a smarter investor," compared with 60% of men.And only 57% of women said their advisors "clearly articulate downside risks of investments," compared to 66% of men.

Women want equal treatment from their investment professional.  The findings show an opportunity for advisors to build trust with women investors by opening the channels of communication and providing holistic advice on their investments.

Increasing Spending Power

Additionally, the study finds that women control roughly two-thirds of annual spending in the U.S., which adds up to about $12 trillion.

About 80% of women will be solely responsible for household financial decisions at some point in their lives.

Considering that financial professionals today are concerned with ways to stay competitive, stay profitable and grow their business, this is an area that should not be overlooked.

The guidebook, which is the first of a three part series by Pershing providing insight and advice on specialty markets, offers several ideas to develop strategies that can help advisors secure and service women clients at every stage of their lives. Pershing also provides insight from women investors that can help advisors change their approach to their clients and prospective client base and break down the barriers that keep women unsatisfied with the performance of their investment professionals.

To obtain a copy of the Women Are Not a "Niche" Market. They Are a Significant Business Opportunity, please visit http://www.pershing.com/women

Pershing LLC (member FINRA/NYSE/SIPC) is a leading global provider of financial business solutions to more than 1,500 institutional and retail financial organizations and independent registered investment advisors who collectively represent more than five million active investors. Located in 23 offices worldwide, Pershing and its affiliates are committed to delivering dependable operational support, robust trading services, flexible technology, an expansive array of investment solutions, practice management support and service excellence. Pershing is a member of every major U.S. securities exchange and its international affiliates are members of the Deutsche Borse, Irish Stock Exchange, the London Stock Exchange and the Australian Stock Exchange. Pershing LLC is a BNY Mellon company. Additional information is available at pershing.com.

BNY Mellon is a global financial services company focused on helping clients manage and service their financial assets, operating in 36 countries and serving more than 100 markets.  BNY Mellon is a leading provider of financial services for institutions, corporations and high-net-worth individuals, offering superior investment management and investment services through a worldwide client-focused team.  It has $25.8 trillion in assets under custody and administration and $1.26 trillion in assets under management, services $11.8 trillion in outstanding debt and processes global payments averaging $1.5 trillion per day.  BNY Mellon is the corporate brand of The Bank of New York Mellon Corporation (NYSE: BK - News).  Additional information is available on www.bnymellon.com or follow us on Twitter@BNYMellon.

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Pershing Warns That Ignoring Women's Market Poses Significant Business Risk For Advisors - Yahoo Finance

JERSEY CITY, N.J., March 27, 2012 /PRNewswire/ -- Pershing LLC, a BNY Mellon company released a new guidebook today entitled, "Women Are Not a 'Niche' Market. They Are a Significant Business Opportunity," which highlights the increasingly complex and relevant role women play in the consumer investment market. The guidebook, based on the findings from the Sullivan Trust Study, examines women as a key market for advisors to grow and maintain their business.

(Logo: http://photos.prnewswire.com/prnh/20071001/NYM012LOGO )

Once viewed as a niche market in the investment industry, significant social and economic trends are gradually putting more women investors in the driver's seat. As women now comprise nearly 60-percent of the U.S. workforce and more than half of married women with business-related degrees out-earn their husbands, advisors without successful approaches for serving this market are at a clear disadvantage.  

"Women represent a crucial client opportunity, both because of their expanding economic power and their frequent dissatisfaction with the service they currently receive," said Kim Dellarocca, director at Pershing, "As women's financial situations have changed, so have their ability to entrust significant assets to investment professionals who are able to serve their needs."

Women Are Less Satisfied Than Men

According to the Sullivan Study, women as a group are less satisfied than men with the performance of their investment professionals.

49% of women said their advisors focused on "making me a smarter investor," compared with 60% of men.And only 57% of women said their advisors "clearly articulate downside risks of investments," compared to 66% of men.

Women want equal treatment from their investment professional.  The findings show an opportunity for advisors to build trust with women investors by opening the channels of communication and providing holistic advice on their investments.

Increasing Spending Power

Additionally, the study finds that women control roughly two-thirds of annual spending in the U.S., which adds up to about $12 trillion.

About 80% of women will be solely responsible for household financial decisions at some point in their lives.

Considering that financial professionals today are concerned with ways to stay competitive, stay profitable and grow their business, this is an area that should not be overlooked.

The guidebook, which is the first of a three part series by Pershing providing insight and advice on specialty markets, offers several ideas to develop strategies that can help advisors secure and service women clients at every stage of their lives. Pershing also provides insight from women investors that can help advisors change their approach to their clients and prospective client base and break down the barriers that keep women unsatisfied with the performance of their investment professionals.

To obtain a copy of the Women Are Not a "Niche" Market. They Are a Significant Business Opportunity, please visit http://www.pershing.com/women

Pershing LLC (member FINRA/NYSE/SIPC) is a leading global provider of financial business solutions to more than 1,500 institutional and retail financial organizations and independent registered investment advisors who collectively represent more than five million active investors. Located in 23 offices worldwide, Pershing and its affiliates are committed to delivering dependable operational support, robust trading services, flexible technology, an expansive array of investment solutions, practice management support and service excellence. Pershing is a member of every major U.S. securities exchange and its international affiliates are members of the Deutsche Borse, Irish Stock Exchange, the London Stock Exchange and the Australian Stock Exchange. Pershing LLC is a BNY Mellon company. Additional information is available at pershing.com.

BNY Mellon is a global financial services company focused on helping clients manage and service their financial assets, operating in 36 countries and serving more than 100 markets.  BNY Mellon is a leading provider of financial services for institutions, corporations and high-net-worth individuals, offering superior investment management and investment services through a worldwide client-focused team.  It has $25.8 trillion in assets under custody and administration and $1.26 trillion in assets under management, services $11.8 trillion in outstanding debt and processes global payments averaging $1.5 trillion per day.  BNY Mellon is the corporate brand of The Bank of New York Mellon Corporation (NYSE: BK - News).  Additional information is available on www.bnymellon.com or follow us on Twitter@BNYMellon.

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Pershing Warns That Ignoring Women's Market Poses Significant Business Risk For Advisors - Yahoo Finance

JERSEY CITY, N.J., March 27, 2012 /PRNewswire/ -- Pershing LLC, a BNY Mellon company released a new guidebook today entitled, "Women Are Not a 'Niche' Market. They Are a Significant Business Opportunity," which highlights the increasingly complex and relevant role women play in the consumer investment market. The guidebook, based on the findings from the Sullivan Trust Study, examines women as a key market for advisors to grow and maintain their business.

(Logo: http://photos.prnewswire.com/prnh/20071001/NYM012LOGO )

Once viewed as a niche market in the investment industry, significant social and economic trends are gradually putting more women investors in the driver's seat. As women now comprise nearly 60-percent of the U.S. workforce and more than half of married women with business-related degrees out-earn their husbands, advisors without successful approaches for serving this market are at a clear disadvantage.  

"Women represent a crucial client opportunity, both because of their expanding economic power and their frequent dissatisfaction with the service they currently receive," said Kim Dellarocca, director at Pershing, "As women's financial situations have changed, so have their ability to entrust significant assets to investment professionals who are able to serve their needs."

Women Are Less Satisfied Than Men

According to the Sullivan Study, women as a group are less satisfied than men with the performance of their investment professionals.

49% of women said their advisors focused on "making me a smarter investor," compared with 60% of men.And only 57% of women said their advisors "clearly articulate downside risks of investments," compared to 66% of men.

Women want equal treatment from their investment professional.  The findings show an opportunity for advisors to build trust with women investors by opening the channels of communication and providing holistic advice on their investments.

Increasing Spending Power

Additionally, the study finds that women control roughly two-thirds of annual spending in the U.S., which adds up to about $12 trillion.

About 80% of women will be solely responsible for household financial decisions at some point in their lives.

Considering that financial professionals today are concerned with ways to stay competitive, stay profitable and grow their business, this is an area that should not be overlooked.

The guidebook, which is the first of a three part series by Pershing providing insight and advice on specialty markets, offers several ideas to develop strategies that can help advisors secure and service women clients at every stage of their lives. Pershing also provides insight from women investors that can help advisors change their approach to their clients and prospective client base and break down the barriers that keep women unsatisfied with the performance of their investment professionals.

To obtain a copy of the Women Are Not a "Niche" Market. They Are a Significant Business Opportunity, please visit http://www.pershing.com/women

Pershing LLC (member FINRA/NYSE/SIPC) is a leading global provider of financial business solutions to more than 1,500 institutional and retail financial organizations and independent registered investment advisors who collectively represent more than five million active investors. Located in 23 offices worldwide, Pershing and its affiliates are committed to delivering dependable operational support, robust trading services, flexible technology, an expansive array of investment solutions, practice management support and service excellence. Pershing is a member of every major U.S. securities exchange and its international affiliates are members of the Deutsche Borse, Irish Stock Exchange, the London Stock Exchange and the Australian Stock Exchange. Pershing LLC is a BNY Mellon company. Additional information is available at pershing.com.

BNY Mellon is a global financial services company focused on helping clients manage and service their financial assets, operating in 36 countries and serving more than 100 markets.  BNY Mellon is a leading provider of financial services for institutions, corporations and high-net-worth individuals, offering superior investment management and investment services through a worldwide client-focused team.  It has $25.8 trillion in assets under custody and administration and $1.26 trillion in assets under management, services $11.8 trillion in outstanding debt and processes global payments averaging $1.5 trillion per day.  BNY Mellon is the corporate brand of The Bank of New York Mellon Corporation (NYSE: BK - News).  Additional information is available on www.bnymellon.com or follow us on Twitter@BNYMellon.

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Mary Fox Donnelly Is Named a "2012 Women's Business Enterprise Star" by Women's Business Enterprise National Council - PR Newswire

 To be honored before 1,000 at "Salute to Women's Business Enterprises"

PHILADELPHIA, March 19, 2012 /PRNewswire-USNewswire/ -- Mary Fox Donnelly will receive the nation's premier award for excellence among women's business enterprises (WBEs) bestowed by the Women's Business Enterprise National Council (WBENC) at its Salute to Women's Business Enterprises Celebrating 15 Years: Vision, Opportunities, and Success!

The annual event will take place March 22, 2012, before 1,000 corporate executives, WBEs and government and nonprofit representatives at the Baltimore Marriott Waterfront, Baltimore, MD. 

Encompass Elements provides cross media marketing services which entails lettershop, print on demand, structural design with assembly of kits and over-wrapping; plus web and data solutions. EE offers complete fulfillment services for distribution from our warehouse with real time web based inventory management and order entry system.

"Mary Fox Donnelly is an outstanding leader and strategic thinker whose business is contributing to our economy and our future success," said Pamela Prince-Eason, WBENC President and CEO, the leading advocate for and authority on WBEs as suppliers to the nation's top corporations.

"We are proud to receive this recognition by WBENC," said Mary Fox Donnelly.

Mary Fox Donnelly will be recognized for her leadership in the business community, her inspiration to other women business owners, and her active role at the helm of Encompass Elements. The Women's Business Enterprise Council PA-DE-sNJ (WBEC) selected Mary Fox Donnelly for this national honor. It is one of WBENC's 14 Regional Partner Organizations (RPOs) which process WBENC's world-class certification of WBEs, in addition to providing skill-building educational programs and business development opportunities with major corporations.

"We are honoring Mary for her business acumen, community service, exemplary leadership and commitment to the growth and success of women business enterprises and our Council," said Geri Swift, President, WBEC.

WBENC's Summit & Salute is part of a comprehensive two-day strategic educational program sponsored by Accenture and Ernst & Young LLP showcasing thought leaders and key business trends, and providing WBEs with vital access to WBENC Corporate and Government Members. In delivering sophisticated resources and senior-level networking opportunities, WBENC enables the long-term success of women's businesses and the corporations they serve.  

About WBENC: The Women's Business Enterprise National Council (WBENC) is the leading advocate for, and authority on, Women's Business Enterprises (WBEs) as suppliers and vendors to the nation's corporations. Founded in 1997, WBENC is also the nation's leading third-party certifier of businesses owned and operated by women, with over 11,700 WBENC-certified WBEs and WBENC certification accepted by more than 1,000 corporations, representing America's most prestigious brands. Throughout the year, WBENC and its RPOs provide opportunities for interactions between more than 250 member corporations and certified WBEs at business building events and other forums.  WBENC is a 501(c)(3) nonprofit organization that seeks and accepts donations from corporations, foundations and individuals that support its mission and programs.  For more information, please go to www.wbenc.org.

About WBEC PA-DE-sNJ: As a regional partner organization of the Women's Business Enterprise National Council (WBENC), the Women's Business Enterprise Council PA-DE-sNJ (WBEC) certifies women owned businesses and facilitates the relationship between corporations, government and women business enterprises to provide growth and sustainability.  For information on the Council's current activities in support of certified WBEs, log on to www.wbecouncil.org.

About Encompass Elements: Encompass Elements operates two locations, one in Colmar Pennsylvania, and the other a 250,000 square feet distribution center in New Castle Delaware, where product and literature fulfillment is conducted for various industries. EE is in a unique position to guide clients through the hurdles of a successful campaign with creative use of cutting edge technology. From strategic planning, creative design, database management, personalization and lettershop to response and program analysis, our innovative marketing solutions promote and enhance the success of our clients' diverse businesses.

SOURCE Women's Business Enterprise Council

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