Painting with a Twist has blossomed from a single location in 2007 to the nearly 70 that now dot the nation.Such is the rationale behind a string of new businesses that seek to draw customers out of their shells through group painting and perhaps a Pinot Noir. Started in 2007, Painting with a Twist began in the New Orleans suburb of Mandeville, La., as a way to give back to the community, which had recently been pummeled by Hurricane Katrina. “We were looking for something that people could enjoy and take them away from what they had been doing, which was thinking, ‘Do I have enough insurance?’” said Cathy Deano, the company’s co-founder. The idea was a hit. “People were coming from all over,” said Renee Maloney, the other co-founder. “They were driving two bridges to come to this little town to escape, to immerse themselves in art and forget their troubles.” The pair drew seed money from their personal savings and later expanded to four stores with help from a local bank loan. “We banked with this bank for four stores so they could see the growth — they could see the momentum,” Maloney said. “We had a personal relationship with them so they believed in the concept.” The business began franchising after two married customers broached the topic of taking the concept to St. Petersburg, Fla., where they were retiring. Owners are not required to be artistic since separate instructors typically lead the group classes.The company has since painted the country with a total of 67 franchised locations. To date, the franchises have generated $20 million revenue.Deano and Maloney encourage interested applicants to send in an application via their franchise inquiry form. Potential locations then undergo a demographic study to see if they have a large enough surrounding population and do not intrude on neighboring locations’ territory. Franchises must pay up-front fees of $20,000 in addition to a 6-percent royalty fee on gross revenue and must spend $1,000 on advertising each month. Monday, July 16, 2012
Wine and Art: What Better Franchise?
Hand a canvas and some painting supplies to a not-so-budding artist, and a blank stare may follow. But give this same Picasso in the rough a corkscrew and wine glass, and you’ve got a franchise opportunity. Painting with a Twist has blossomed from a single location in 2007 to the nearly 70 that now dot the nation.Such is the rationale behind a string of new businesses that seek to draw customers out of their shells through group painting and perhaps a Pinot Noir. Started in 2007, Painting with a Twist began in the New Orleans suburb of Mandeville, La., as a way to give back to the community, which had recently been pummeled by Hurricane Katrina. “We were looking for something that people could enjoy and take them away from what they had been doing, which was thinking, ‘Do I have enough insurance?’” said Cathy Deano, the company’s co-founder. The idea was a hit. “People were coming from all over,” said Renee Maloney, the other co-founder. “They were driving two bridges to come to this little town to escape, to immerse themselves in art and forget their troubles.” The pair drew seed money from their personal savings and later expanded to four stores with help from a local bank loan. “We banked with this bank for four stores so they could see the growth — they could see the momentum,” Maloney said. “We had a personal relationship with them so they believed in the concept.” The business began franchising after two married customers broached the topic of taking the concept to St. Petersburg, Fla., where they were retiring. Owners are not required to be artistic since separate instructors typically lead the group classes.The company has since painted the country with a total of 67 franchised locations. To date, the franchises have generated $20 million revenue.Deano and Maloney encourage interested applicants to send in an application via their franchise inquiry form. Potential locations then undergo a demographic study to see if they have a large enough surrounding population and do not intrude on neighboring locations’ territory. Franchises must pay up-front fees of $20,000 in addition to a 6-percent royalty fee on gross revenue and must spend $1,000 on advertising each month. ![]()
Painting with a Twist has blossomed from a single location in 2007 to the nearly 70 that now dot the nation.Such is the rationale behind a string of new businesses that seek to draw customers out of their shells through group painting and perhaps a Pinot Noir. Started in 2007, Painting with a Twist began in the New Orleans suburb of Mandeville, La., as a way to give back to the community, which had recently been pummeled by Hurricane Katrina. “We were looking for something that people could enjoy and take them away from what they had been doing, which was thinking, ‘Do I have enough insurance?’” said Cathy Deano, the company’s co-founder. The idea was a hit. “People were coming from all over,” said Renee Maloney, the other co-founder. “They were driving two bridges to come to this little town to escape, to immerse themselves in art and forget their troubles.” The pair drew seed money from their personal savings and later expanded to four stores with help from a local bank loan. “We banked with this bank for four stores so they could see the growth — they could see the momentum,” Maloney said. “We had a personal relationship with them so they believed in the concept.” The business began franchising after two married customers broached the topic of taking the concept to St. Petersburg, Fla., where they were retiring. Owners are not required to be artistic since separate instructors typically lead the group classes.The company has since painted the country with a total of 67 franchised locations. To date, the franchises have generated $20 million revenue.Deano and Maloney encourage interested applicants to send in an application via their franchise inquiry form. Potential locations then undergo a demographic study to see if they have a large enough surrounding population and do not intrude on neighboring locations’ territory. Franchises must pay up-front fees of $20,000 in addition to a 6-percent royalty fee on gross revenue and must spend $1,000 on advertising each month. 
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