Pete Williams has been described in the press as Australia's Richard Branson.
For the last 5 years, he has been running $m businesses and part of his success has been down to the right combination of online and OFFLINE marketing.
I'm amazed no one has ever thought to teach before -- because it's fundamental to running a successful business.
"If you don't use offline techniques to generate new business
you are literally leaving money on the table."
I see so many people obsessed with running an online business and doing online marketing. So obsessed, they become blinkered and forget they are actually running a real-world business with only a single channel to market -- the Internet. Whatever you sell, the chances are you have a bigger a marketplace offline -- people who don't avidly search Google every day for your services -- yet people who would still buy what you do or what you sell.
Have you ever stopped to consider these people, this untapped marketplace and these new and undiscovered channels to market?
So what's Going Analogue all about?
I'm going to take you through a programme of 4 modules spread over 8 weeks and show you in step-by-step detail how I've exploited offline techniques to boost traffic to websites, to convert visitors more effectively and ultimately to generate more revenue.
This course will NOT focus on strategy, fluffy concepts or leave you hanging with the 'how to' details. That's just not what I'm all about... We're going to go deeper than the typical 'Why and What' that's covered in most online courses, and give you the clear 'how to" lessons.
You'll receive a series of step by step video guides, which link together to form a complete process for offline marketing for your online business. Each session will contain links to the resources you need and case studies on how I and others have used these techniques to deliver results.
I'm going to cover Public Relations in the offline world -- a step by step process for getting press coverage, writing effective press releases, finding the right magazines and journals and ways to come up with the content. I'm going to explain the best way for you to approach an editor and a bunch of case studies will underpin everything I talk through.
I'm going to show you the power of direct mail. It's overlooked by so many, but when you see some of the techniques we've been using to drive traffic to our online businesses, you'll be amazed at how effective it can be.
In fact, you might even find that buying a list of qualified prospects costs less and converts better then your current adword campaigns.
We're even going to cover how to set-up an offline auto-responder series using postcards, greeting cards and 3-folds to market your business -- all on auto-pilot.
http://www.GoingAnalogue.com
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