If the cloud is raining down Big Data tools to the masses, will Data-as-a-Platform create whole new categories? Have your say, below. Image: Mr Novelty/FlickrCollecting and analyzing broad categories of customer and product data is becoming equally — if not more — valuable than the product itself, writes Ken Oestreich of The Fountainhead Blog.
In his post over at GigaOm, Oestreich writes Thursday:
And, if the data is becoming so valuable, then analyzing and mining it ought to provide incremental revenue streams beyond the traditional product-based business model. But consider going one step further: If treated right, access to enough quality data would be valuable to others outside of your enterprise too — assuming the correct federation and business models were constructed.
This accretion of value around large data sets — particularly alongside an external ecosystem — is analogous to what we’re familiar with in the product world: The Platform. Indeed, we may find that entirely new business models based on data platforms may arise from legacy product companies.
The net-net is that amassing and exposing vast amounts of unique data to third-party ecosystem partners can effectively create Data-as-a-Platform.
Cloudline recently raised the question of whether one possible “trickle-down” effect of the cloud raised by an author — delivering Big Data for all — was really something that small businesses could look forward to.
Oestreich writes that “the coming age of big data isn’t just about storing and analyzing lots of bits. It’s about extending the core business models to leverage IP stored-up in your data, and creating new partner ecosystems — and data supply chains — to create even more value for your enterprise. That’s just where the fun starts.”
Have your say: With Data-as-a-Platform, could the Big Data-ready cloud spawn whole new business opportunities for small- and medium-size businesses (SMBs)?
Mike Barton is the editor of Cloudline. Feed him cloud-related news tips at mikeatwired AT gmail DOT com. He can also be found hanging out at Facebook, Google+ and Twitter.
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