In Social Business by Design, authors and Dachis Group executives, Dion Hinchcliffe and Peter Kim explore how social, cultural, and technology trends have transformed the business environment and how companies can respond with strategy and tactics to benefit from these changes. Dachis Group Founder, President and CEO Jeff Dachis contributed the book's foreword and its content draws on the extensive research and expertise of Dachis Group, which has helped numerous Fortune 500 clients plan, build, and activate effective Social Business solutions.
Written as both a strategic overview and a hands-on resource, Social Business by Design shows how to formulate and implement a Social Business strategy and maximize its impact, with in-depth analysis of the mechanisms, applications, and advantages of Social Business topics including social media marketing, social product development, crowdsourcing, social supply chains, social customer relationship management, and more. These topics are illustrated with examples from high-profile companies including SAP, Procter & Gamble, MillerCoors, Bloomberg, HBO, Ford, and IBM who have implemented Social Business strategies.
"The days of businesses using social media to simply measure likes and followers are long gone," said Hinchcliffe and Kim. "From marketing to sales to product development, social media has the potential to transform business at every level of the organizational chart. By reading Social Business by Design, you can find out how."
Designed especially for large enterprises, Social Business by Design is the first major business book to provide a practical step-by-step guide for traditional organizations on how to realize mature Social Business capabilities that will directly drive growth, revenue, and innovation. Management teams can strategically employ the knowledge in the book as a roadmap to reach maturity with high-impact results and minimum risk.
Additional Resources:
Social Business by Design on the Web: www.socialbusinessbydesign.com
Amazon US: http://amzn.to/JLpsE1
Amazon UK: http://amzn.to/JfT0CW
Wiley/Jossey-Bass: http://bit.ly/Ix8gwz
Volume and Custom Orders: http://bit.ly/bulksbbd
About The Authors
Dion Hinchcliffe is executive vice president, strategy of Dachis Group. As an enterprise architect, author, blogger, and business strategist, he works with the leadership teams of Fortune 500 and Global 2000 firms to devise strategies to help them adapt their organizations to the challenges and opportunities of the twenty-first century. He has been featured or quoted in CIO Magazine, Computerworld, Forbes, Wired, and BusinessWeek and is a frequent keynote speaker at industry-leading conferences such as Web 2.0 Expo, Enterprise 2.0, CeBIT, and the Agile Executive Forum. Hinchcliffe has previously co-founded and operated several thought-leading information technology and management consulting firms, including Hinchcliffe & Company and Sphere of Influence, where he broke new ground in the areas of next-generation information technology, social media, open supply chains, business agility, and emergent Web architectures for large enterprises. He writes about next-generation business at dionhinchcliffe.com and on Twitter as @dhinchcliffe.
Peter Kim is chief strategy officer of Dachis Group. As an advisor on social business, he works with clients on strategy formulation and driving global industry discourse. He has been quoted by media outlets including CNN, CNBC, NPR, the New York Times, and the Wall Street Journal and has been a featured speaker at events including SXSW, Web 2.0 Expo, and Dachis Group Social Business Summits. Kim was previously an analyst at Forrester Research and head of international marketing operations, e-commerce, and digital marketing at PUMA AG. He holds degrees from the University of Virginia Darden School of Business and the University of Pennsylvania. He blogs about Social Business at beingpeterkim.com and on Twitter as @peterkim.
About Dachis Group
Dachis Group is the world's leading social software and solutions firm.
Dachis Group designs, develops, manages, and measures the Social Business performance for the world's leading brands through a combination of Dachis Group's proprietary big data social analytics, SaaS based social intelligence data services, and the world's leading Social Business solutions group.
More than lightweight social broadcast point solutions or commodity social content management systems, Dachis Group helps the world's leading brands by providing the data, insights, and action programs to deliver powerful social engagement at scale.
The company serves over 50% of Fortune 500 brands worldwide including clients Disney, Discover Financial Services, Estée Lauder, Hewlett Packard, IHG, Kodak, Nestlé, Nokia, and Target with a global network of offices employing over 250 professionals around the world.
Each day, the Dachis Group platform monitors 10 billion social behaviors and well in excess of 50 million social signals, including but not limited to comments, posts, tweets, mentions and replies.
Dachis Group's "big data" social analytics platform tracks, monitors and helps manage conversations across 30,000 brands, 100 million social accounts and a combined audience size of 5.2 billion followers, fans and subscribers from 233 countries across dozens of social platforms, including Twitter, Facebook, YouTube, Vimeo, Tumblr, Google+, Pinterest, Renren, Twitpic, Foursquare, and MySpace, as well as blogs, wikis, forums, BBS, message boards, websites, and thousands of other sources.
Dachis Group Social Software and Solutions
Social Performance Monitor - As the indispensable core of every social marketer's arsenal and built on top of Dachis Group's "big data" social analytics platform, Dachis Group's Social Performance Monitor is the most powerful brand-based social performance measurement, insights, and optimization solution for measuring social media's impact on brand performance.
Advocate Insight - The world's largest and most powerful brands have large numbers of passionate advocates. How do you identify them? Dachis Group's Advocate Insight offers advanced advocate identification and management features and the ability to isolate advocates based on geography, brand, platform, and affinity to specific social accounts of the brand. Advocate Insight then offers analytic tools for analyzing the advocate's impact and the tracking of the brand's engagement with advocates.
Social Business Index - Dachis Group develops and maintains the Social Business Index, providing ongoing real-time ranking, analysis, and benchmarking of Social Business performance for over 25,000 companies and over 30,000 brands tracking their conversations and activity across a social business graph of 100 million social accounts and 233 countries.
Dachis Group designs, develops, manages, and measures global social engagement programs through its customer facing Performance Brand Marketing programs and employee and enterprise facing Connected Company offerings. From social strategy, listening, community, collaboration to advocacy, Dachis Group delivers engagement at scale for its global clients.
As one of the largest Facebook® Preferred Marketing Developer Program partners, through Dachis Group and subsidiaries, Dachis Group has launched hundreds of custom Facebook applications, tabs, and Facebook connect integrations for global clients on the world's largest and fastest growing social network and manages the Facebook presences for many of the world's leading brands.
Dachis Group hosts an ongoing series of annual Social Business Summits around the globe, exploring the most current ideas in Social Business thought leadership, fostering ongoing dialog among participants, and engaging other Social Business practitioners in real-time, in-person, day-long events.
Dachis Group also operates and manages the Social Business Council, the largest peer-to-peer knowledge-sharing community for active Social Business practitioners.
To learn more, register for the Social Business Index, a free service built on Dachis Group's social analytics platform, and sign up for a 1:1 tour of Advocate Insight and Social Performance Monitor at http://social.dachisgroup.com/tour/.
Find out how Dachis Group can help your business, contact inquiries@dachisgroup.com.
We are hiring. Dachis Group is always looking for talented professionals to join our team. Contact opportunities@dachisgroup.com.
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