New Online Video Teaches Personal Fitness Trainers and Coaches How to Gain Media Exposure and Handle Fitness Business Interviews - WebWire

WEBWIRE – Friday, February 03, 2012

Media exposure for a fitness business can enhance reputation, increase business and provide free advertising for personal trainers and fitness business owners. The key is gaining exposure first and then using that opportunity to focus on the positive in the fitness industry.

In a new online interview, John Spencer Ellis, the founder of John Spencer Ellis Enterprises, a fitness and personal development solutions company, talks with fitness media interview expert Erik Rokeach about how to make the most of every media and interview opportunity for those in the fitness and personal training business.

In the free online video, Ellis and Rokeach talk about ways to get more media opportunities that can be used to grow a fitness business and brand as well as things to avoid in interviews. The duo also encourages personal trainers, coaches and other fitness pros to be willing to take chances and to not be so afraid of failure.

?Gaining media exposure for your coaching, fitness, personal training or wellness business is a great opportunity, but you must do it right!? said Ellis. ?We get a lot of requests about successful media outreach in the fitness industry, so Erik and I wanted to put together this how-to guide to getting media interviews and then successfully growing your business with them.?

In particular, Rokeach and Ellis discuss the necessity of having a unique hook or angle for the media interview, the importance of cadence and tone for TV or Internet interviews, authenticity and energy, making a few key points, strategic pauses, modeling, pacing and timing, and much more.

?Everybody?s got something to share or to teach,? Rokeach added, while also encouraging a focus on connection and modeling the person who?s interviewing to build overall rapport.

(more)

About John Spencer Ellis Enterprises and Effective Fitness Media Interviews
John Spencer Ellis Enterprises is a solutions provider for fitness and coaching professionals around the world, providing education, turn-key business programs, coaching and resources for new and advanced fitness and coaching professionals.? For more information about John Spencer Ellis Enterprises or to watch the video on effective media interviews for fitness businesses, please visit http://johnspencerellis.com/how-to-do-a-media-interview-for-your-fitness-or-coaching-business/??? ?

Related LinksNESTA Fitness School and Personal Trainer CertificationJohn Spencer Ellis Fitness and Personal Development ExpertPersonal Trainer Business ToolsWebWireID152349

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Indy businesses hiring temporary workers to handle demand during Super Bowl 2012 - Indianapolis Star

Waiters and waitresses. Security guards. Even massage therapists. They're all in high demand as Indianapolis businesses temporarily bulk up their staffs in preparation for throngs of Super Bowl fans.

For the broader economy, the temp jobs represent just a small upward blip, economists say. But for residents in between jobs, the cash from a temporary gig brings huge financial relief.

"It's really helped me out a lot," said Toni Clark, who works as a banquet server for LGC Hospitality Staffing. "I can have something in my pocket until I can find full-time work."

While Clark's boyfriend helps with the larger bills, the money from her job has paid for groceries and allowed her to financially assist her son who is in college.

Plenty more people will have the same opportunity to earn some additional cash, said Glen Greenawalt, LGC's executive vice president.

The company is looking to hire 1,000 temporary employees for the weeks leading up to the Feb. 5 Super Bowl at Lucas Oil Stadium. Most of the jobs will pay $9 to $17 an hour. New hires will work as customer service representatives, cooks and servers for the convention center, major downtown hotels, The Columbia Club, Skyline Club and Centerplate, the hospitality service for Lucas Oil Stadium and NFL events.

"We afford the opportunity for these (organizations) to take on more business than they normally could," Greenawalt said. "They can double their production for a few days or a few weeks."

Overall, the Super Bowl is expected to result in a one-time burst of $384 million in total economic activity, according to projections by Michael Hicks, associate professor of economics at Ball State University.

It also will add $213 million in direct wages and 5,000 jobs -- some temporary to support Super Bowl-only events and some permanent to meet the ongoing needs of the expanding convention business spurred by the city's international exposure as the Super Bowl host.

The temporary jobs, however, will have little effect on Indiana's 8.7 percent unemployment rate, experts say.

"It's not going to have any sort of lasting impact," said Kathy Gjerde, an associate professor of economics at Butler University. "It's a flash in the pan."

But putting new work experience on the resumes of long out-of-work residents could help them land full-time jobs later.

Hicks noted that some hiring managers have opted to ignore applicants unemployed for a year or more. A temp job could serve as a "gateway" to permanent employment, he said.

Temp opportunities are plentiful at restaurants, security companies and spas.

Indy All Night, which delivers burgers, pizza and pasta to night owls from 7 p.m. to 4:30 a.m., is adding 10 delivery drivers, four order takers and eight cooks.

Owner Jim Garberding said he didn't want to miss out on what he expects to be two months' worth of sales between Jan. 27 and Feb. 5.

Elsewhere, Trinity Executive Security is hiring 50 people to meet current clients' "accelerated" security needs. And Blu and Hyde Nightclubs are looking for 150 extra people, from bouncers to bartenders, to serve customers at temporary adjunct venues built on Meridian Street parking lots.

And don't forget the Body Works Day Spa at 435 Virginia Ave. Some fresh paint, a couples massage room and a relaxation room has the spa ready for the crowds. It's bringing in additional massage therapists and front desk help to deal with the expected Super Bowl rush.

View the original article here

Indy businesses hiring temporary workers to handle demand during Super Bowl 2012 - Courier-Journal

Waiters and waitresses. Security guards. Even massage therapists. They're all in high demand as Indianapolis businesses temporarily bulk up their staffs in preparation for throngs of Super Bowl fans.

For the broader economy, the temp jobs represent just a small upward blip, economists say. But for residents in between jobs, the cash from a temporary gig brings huge financial relief.

"It's really helped me out a lot," said Toni Clark, who works as a banquet server for LGC Hospitality Staffing. "I can have something in my pocket until I can find full-time work."

While Clark's boyfriend helps with the larger bills, the money from her job has paid for groceries and allowed her to financially assist her son who is in college.

Plenty more people will have the same opportunity to earn some additional cash, said Glen Greenawalt, LGC's executive vice president.

The company is looking to hire 1,000 temporary employees for the weeks leading up to the Feb. 5 Super Bowl at Lucas Oil Stadium. Most of the jobs will pay $9 to $17 an hour. New hires will work as customer service representatives, cooks and servers for the convention center, major downtown hotels, The Columbia Club, Skyline Club and Centerplate, the hospitality service for Lucas Oil Stadium and NFL events.

"We afford the opportunity for these (organizations) to take on more business than they normally could," Greenawalt said. "They can double their production for a few days or a few weeks."

Overall, the Super Bowl is expected to result in a one-time burst of $384 million in total economic activity, according to projections by Michael Hicks, associate professor of economics at Ball State University.

It also will add $213 million in direct wages and 5,000 jobs -- some temporary to support Super Bowl-only events and some permanent to meet the ongoing needs of the expanding convention business spurred by the city's international exposure as the Super Bowl host.

The temporary jobs, however, will have little effect on Indiana's 8.7 percent unemployment rate, experts say.

"It's not going to have any sort of lasting impact," said Kathy Gjerde, an associate professor of economics at Butler University. "It's a flash in the pan."

But putting new work experience on the resumes of long out-of-work residents could help them land full-time jobs later.

Hicks noted that some hiring managers have opted to ignore applicants unemployed for a year or more. A temp job could serve as a "gateway" to permanent employment, he said.

Temp opportunities are plentiful at restaurants, security companies and spas.

Indy All Night, which delivers burgers, pizza and pasta to night owls from 7 p.m. to 4:30 a.m., is adding 10 delivery drivers, four order takers and eight cooks.

Owner Jim Garberding said he didn't want to miss out on what he expects to be two months' worth of sales between Jan. 27 and Feb. 5.

Elsewhere, Trinity Executive Security is hiring 50 people to meet current clients' "accelerated" security needs. And Blu and Hyde Nightclubs are looking for 150 extra people, from bouncers to bartenders, to serve customers at temporary adjunct venues built on Meridian Street parking lots.

And don't forget the Body Works Day Spa at 435 Virginia Ave. Some fresh paint, a couples massage room and a relaxation room has the spa ready for the crowds. It's bringing in additional massage therapists and front desk help to deal with the expected Super Bowl rush.

View the original article here

Indy businesses hiring temporary workers to handle demand during Super Bowl 2012 - Indianapolis Star

Waiters and waitresses. Security guards. Even massage therapists. They're all in high demand as Indianapolis businesses temporarily bulk up their staffs in preparation for throngs of Super Bowl fans.

For the broader economy, the temp jobs represent just a small upward blip, economists say. But for residents in between jobs, the cash from a temporary gig brings huge financial relief.

"It's really helped me out a lot," said Toni Clark, who works as a banquet server for LGC Hospitality Staffing. "I can have something in my pocket until I can find full-time work."

While Clark's boyfriend helps with the larger bills, the money from her job has paid for groceries and allowed her to financially assist her son who is in college.

Plenty more people will have the same opportunity to earn some additional cash, said Glen Greenawalt, LGC's executive vice president.

The company is looking to hire 1,000 temporary employees for the weeks leading up to the Feb. 5 Super Bowl at Lucas Oil Stadium. Most of the jobs will pay $9 to $17 an hour. New hires will work as customer service representatives, cooks and servers for the convention center, major downtown hotels, The Columbia Club, Skyline Club and Centerplate, the hospitality service for Lucas Oil Stadium and NFL events.

"We afford the opportunity for these (organizations) to take on more business than they normally could," Greenawalt said. "They can double their production for a few days or a few weeks."

Overall, the Super Bowl is expected to result in a one-time burst of $384 million in total economic activity, according to projections by Michael Hicks, associate professor of economics at Ball State University.

It also will add $213 million in direct wages and 5,000 jobs -- some temporary to support Super Bowl-only events and some permanent to meet the ongoing needs of the expanding convention business spurred by the city's international exposure as the Super Bowl host.

The temporary jobs, however, will have little effect on Indiana's 8.7 percent unemployment rate, experts say.

"It's not going to have any sort of lasting impact," said Kathy Gjerde, an associate professor of economics at Butler University. "It's a flash in the pan."

But putting new work experience on the resumes of long out-of-work residents could help them land full-time jobs later.

Hicks noted that some hiring managers have opted to ignore applicants unemployed for a year or more. A temp job could serve as a "gateway" to permanent employment, he said.

Temp opportunities are plentiful at restaurants, security companies and spas.

Indy All Night, which delivers burgers, pizza and pasta to night owls from 7 p.m. to 4:30 a.m., is adding 10 delivery drivers, four order takers and eight cooks.

Owner Jim Garberding said he didn't want to miss out on what he expects to be two months' worth of sales between Jan. 27 and Feb. 5.

Elsewhere, Trinity Executive Security is hiring 50 people to meet current clients' "accelerated" security needs. And Blu and Hyde Nightclubs are looking for 150 extra people, from bouncers to bartenders, to serve customers at temporary adjunct venues built on Meridian Street parking lots.

And don't forget the Body Works Day Spa at 435 Virginia Ave. Some fresh paint, a couples massage room and a relaxation room has the spa ready for the crowds. It's bringing in additional massage therapists and front desk help to deal with the expected Super Bowl rush.

View the original article here