Big Data Means Big Analytics Opportunities for SAS® Users

Mon, Apr 23, 2012, 10:15 PM EDT - U.S. Markets closed

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Data Analysis Software helps users exploit market opportunities. - ThomasNet Industrial News Room

Business users can better drive innovation, exploit market opportunities, and react to competitive pressures.

SAN DIEGO, -- Teradata (NYSE: TDC), the leading analytic data solutions company, today introduced Teradata Data Lab software, a self-service, on-demand workshop within a Teradata warehouse that enables businesses to rapidly explore and test new ideas and data to innovate, identify trends, or immediately react to business conditions.

Please follow this link to view the full social media version of this news release on Teradata.com

http://www.teradata.com/News-Releases...

"The Teradata Data Lab empowers business users to start building new analytics in less than five minutes," said Scott Gnau, president, Teradata Labs, Teradata. "This agility pays off for business users looking to achieve competitive advantage, while benefiting IT organizations with the lowest total cost of ownership, embedded security and privacy controls, and ease of maintenance. In addition, our customers now have the ability to easily deploy the newly-developed analytics and applications."

"The Teradata Data Lab is another critical innovation for Bouygues Telecom. It provides each business unit with a private 'sandbox' for creating experimental designs, one-time business intelligence (BI) requests, and ad hoc queries," said Marielle Vo-Van Liger, director of Business Intelligence and Customer Knowledge, Bouygues Telecom. "Once established, the BI analytic is funneled back into the enterprise data warehouse where it can be shared. IT monitors the sandbox activity to ensure satisfactory performance of strategic queries, efficient data loading, and economical reporting processes."

"Self-service analytic workspaces, or sandboxes, offer a valuable and important alternative to uncontrolled data marts for building analytic prototypes and models, and experimenting with data," said Colin White, president of BI Research. "The Teradata Data Lab introduces a valuable and powerful tool for deploying and governing these sandboxes."

The Teradata Data Lab, a self-service analytic environment, provides business analysts and IT professionals with on-demand database space and system resources for short-term projects such as ad hoc analysis, proof-of-concept, application evaluation, or quality assurance testing. The lab enables quick assimilation of new data into a separate portion of the data warehouse, where it can be analyzed along with insight-rich data already in the warehouse, to quickly prove success or fail fast, and move on.

"Self-service business intelligence is a valuable step forward, but it often pits business users, who want unfettered access to data in order to drive innovation through new analytics, against IT managers who are responsible for the environment's security, performance, and quality," said Claudia Imhoff, president, Intelligent Solutions, Inc. "Teradata Data Labs gives both communities all that they need, business users have open access to valuable assets and IT managers are able to monitor and exert oversight."

Without the Teradata Data Lab, business users struggle to integrate untested data with their business data because of data warehouse governance policies and other safeguards. When business users make requests to their IT department for temporary data loads to the warehouse the wait time may be weeks or even months. As a result, users often deploy an expensive "skunk works" data mart. The data mart requires data replication on external servers, as well as, additional software, and places a burden on company resources to support the systems. These obstacles make it virtually impossible for users to test and explore new 'what if' scenarios that can lead to breakthrough business discoveries.

The Teradata Data Lab provides customers with this capability, which drives innovation and business advancement, as these examples demonstrate:

Media Company - The marketing director for a major media company has just launched a campaign to promote the bundling of phone, television, and Internet services. He needs to analyze marketing campaign results, so he can do an analysis to understand the impact on corporate revenue. However, the IT group has a two-month backlog of requests and can't meet the director's need to get the results within hours in order to plan his next move. Instead, the director uses the Teradata Data Lab to create a workspace within the production warehouse and immediately begins his analysis and realignment of the campaign to meet quarterly revenue expectations.

Retail Chain- To accelerate holiday sales volume from its retail outlets, a business analyst wants to use location data to identify strategic locations to open temporary holiday outlets. The analyst needs to test various scenarios in order to determine the optimum locations, but he can't test this without building a prototype. The Teradata Data Lab allows the analyst to build a prototype of the geospatial application and combine the company's existing data with new location data. Within hours, the proof of concept is performed within the Teradata data warehouse yields the most advantageous locations to open temporary holiday outlets and increase revenues.

Financial Institution - A financial institution wants to expand its small business loan portfolio and customer base by acquiring another institution. To make a timely decision, a due diligence review must be performed to include analysis of thousands of accounts and many product lines offered in multiple states. The acquiring institution's business analysts used the Teradata Data Lab to quickly combine relevant data from both institutions. Although the potential take-over target looked attractive, the analysts learned that it wouldn't be a profitable acquisition, because the customers were not in the appropriate market segment and offered limited growth potential.

"Business user accessibility to the data and analytic tools must keep pace with the demands of our business," said Renee DePalo, manager, Information Management and Business Insights, Pharmaceutical Segment, Cardinal Health. "The data lab within our Teradata data warehouse is accelerating our ability to turn big data into meaningful, valuable business insights for our internal customers."

The Teradata Data Lab simplifies implementation, governance, and management, and alerts the database administrators when it approaches expiration dates, or space limitations. It is subject to workload management criteria, which ensures that rogue or complex queries don't impact warehouse production users. From design to implementation, Teradata Professional Services help guide optimal results every step of the way.

Relevant Links

1. Teradata Magazine, Freedom to Explore, Gary Ryback

http://www.teradatamagazine.com/v11n0...

2. Customer Success: Bouygues Telecom: The Intelligence Telecommunications Company

http://www.teradata.com/case-studies/...

3. Hunt for Customer Insight - Cabelas Agile

Analyticshttp://www.teradatamagazine.com/v10n0...

4. BSI episode: Fragrant Sleeper

Hithttp://www.youtube.com/watch?v=XnYkQ9...

About Teradata

Teradata (NYSE: TDC) is the world's leading analytic data solutions company focused on integrated data warehousing, big data analytics, and business applications. Teradata's innovative products and services empower organizations to integrate, analyze and profit from data for competitive advantage. Visit teradata.com for details.

Get to know Teradata:Twitter: https://twitter.com/teradatanews Facebook: http://www.facebook.com/Teradata YouTube: http://www.youtube.com/user/teradata LinkedIn: http://www.linkedin.com/company/terad...

Teradata is a trademark or registered trademark of Teradata Corporation in the United States and other countries.

View the original article here

Cal Poly online business startup Haberdash aims to help users pick a wardrobe - San Luis Obispo Tribune

Mike Viheula is working on a project that combines online clothing shopping with social networking. The company’s logo is something like this.

Since winning San Luis Obispo’s first ever Cal Poly Startup Weekend in late January, the Haberdash team and its founder, Mike Viheula of Paso Robles, have been working to get their intuitive “fashion DNA” online application up and running.

More than a month has passed since the Haberdash team beat 11 others at the startup event, where the team developed a program that would help people pick a wardrobe.

In the meantime, Viheula and his team have learned how meticulous starting an online business can be.

More than 80 participants on 12 teams presented their prototypes at the three-day January gathering, which is planned as an annual event, according to Cal Poly officials.

A panel of four judges — faculty and local business executives — critiqued teams on customer validation, business models and execution. Mentors worked during the weekend to coach teams and guide them through problems.

As the winner, the Haberdash team will have the opportunity to continue to refine its product through the Kauffman Foundation’s FastTrac program, thanks to a donation by the Cal Poly Center for Innovation and Entrepreneurship.

Viheula and his team, four of whom are freshmen engineering majors at Cal Poly, have run into many of the obstacles new companies face.

Examples include locating funds, balancing schedules and working out the quirks on the technical side of things, but Haberdash hopes to have the private data it needs to run by the end of April.

Haberdash, which will be developed into an online, iPhone and Android application, can initially be understood by its slogan, “Discover your fashion DNA,” but most may need a further explanation.

“In the presentation, I described it as solving the same problem for your wardrobe as Pandora solves for music,” Viheula said, referring to the online music-streaming service.

Pandora picks music for its users by starting with a single song or artist as a style reference, then fine tunes the selections.

Haberdash’s functionality as a digital wardrobe is largely based around Pandora’s structure.

By feeding off user-provided data, the team’s own “intelligence apparel algorithm” will be able to suggest which styles of clothing best suit individual users.

It is an industry with unlimited growth potential because a large percentage of shopping is done online these days, Viheula said.

Although women’s apparel will remain the dominant demographic of the industry, Haberdash will market its product to 18-to-40-year-olds who are computer savvy.

Last month, a marketing opportunity presented itself in which Viheula — founder of Viheula Winery in Paso Robles — spent several days in New York City meeting with investors, designers and fashion bloggers.

Although the winery is not this entrepreneur’s first priority (he has sold it to his parents), he admits that it was, and will continue to be, a great way of getting his foot in the door to the fashion community.

Since his trip to New York, Viheula has been working on an executive summary that he hopes will attract investors.

The summary includes: what the Haberdash product is, who its competitors are, what the market opportunity is, who is leading the team, how much money it is seeking and how the team would be using that money.

Viheula said his startup would probably seek between $300,000 to more than $1 million from investors.

View the original article here

Data Analysis Software helps users exploit market opportunities. - ThomasNet Industrial News Room

Business users can better drive innovation, exploit market opportunities, and react to competitive pressures.

SAN DIEGO, -- Teradata (NYSE: TDC), the leading analytic data solutions company, today introduced Teradata Data Lab software, a self-service, on-demand workshop within a Teradata warehouse that enables businesses to rapidly explore and test new ideas and data to innovate, identify trends, or immediately react to business conditions.

Please follow this link to view the full social media version of this news release on Teradata.com

http://www.teradata.com/News-Releases...

"The Teradata Data Lab empowers business users to start building new analytics in less than five minutes," said Scott Gnau, president, Teradata Labs, Teradata. "This agility pays off for business users looking to achieve competitive advantage, while benefiting IT organizations with the lowest total cost of ownership, embedded security and privacy controls, and ease of maintenance. In addition, our customers now have the ability to easily deploy the newly-developed analytics and applications."

"The Teradata Data Lab is another critical innovation for Bouygues Telecom. It provides each business unit with a private 'sandbox' for creating experimental designs, one-time business intelligence (BI) requests, and ad hoc queries," said Marielle Vo-Van Liger, director of Business Intelligence and Customer Knowledge, Bouygues Telecom. "Once established, the BI analytic is funneled back into the enterprise data warehouse where it can be shared. IT monitors the sandbox activity to ensure satisfactory performance of strategic queries, efficient data loading, and economical reporting processes."

"Self-service analytic workspaces, or sandboxes, offer a valuable and important alternative to uncontrolled data marts for building analytic prototypes and models, and experimenting with data," said Colin White, president of BI Research. "The Teradata Data Lab introduces a valuable and powerful tool for deploying and governing these sandboxes."

The Teradata Data Lab, a self-service analytic environment, provides business analysts and IT professionals with on-demand database space and system resources for short-term projects such as ad hoc analysis, proof-of-concept, application evaluation, or quality assurance testing. The lab enables quick assimilation of new data into a separate portion of the data warehouse, where it can be analyzed along with insight-rich data already in the warehouse, to quickly prove success or fail fast, and move on.

"Self-service business intelligence is a valuable step forward, but it often pits business users, who want unfettered access to data in order to drive innovation through new analytics, against IT managers who are responsible for the environment's security, performance, and quality," said Claudia Imhoff, president, Intelligent Solutions, Inc. "Teradata Data Labs gives both communities all that they need, business users have open access to valuable assets and IT managers are able to monitor and exert oversight."

Without the Teradata Data Lab, business users struggle to integrate untested data with their business data because of data warehouse governance policies and other safeguards. When business users make requests to their IT department for temporary data loads to the warehouse the wait time may be weeks or even months. As a result, users often deploy an expensive "skunk works" data mart. The data mart requires data replication on external servers, as well as, additional software, and places a burden on company resources to support the systems. These obstacles make it virtually impossible for users to test and explore new 'what if' scenarios that can lead to breakthrough business discoveries.

The Teradata Data Lab provides customers with this capability, which drives innovation and business advancement, as these examples demonstrate:

Media Company - The marketing director for a major media company has just launched a campaign to promote the bundling of phone, television, and Internet services. He needs to analyze marketing campaign results, so he can do an analysis to understand the impact on corporate revenue. However, the IT group has a two-month backlog of requests and can't meet the director's need to get the results within hours in order to plan his next move. Instead, the director uses the Teradata Data Lab to create a workspace within the production warehouse and immediately begins his analysis and realignment of the campaign to meet quarterly revenue expectations.

Retail Chain- To accelerate holiday sales volume from its retail outlets, a business analyst wants to use location data to identify strategic locations to open temporary holiday outlets. The analyst needs to test various scenarios in order to determine the optimum locations, but he can't test this without building a prototype. The Teradata Data Lab allows the analyst to build a prototype of the geospatial application and combine the company's existing data with new location data. Within hours, the proof of concept is performed within the Teradata data warehouse yields the most advantageous locations to open temporary holiday outlets and increase revenues.

Financial Institution - A financial institution wants to expand its small business loan portfolio and customer base by acquiring another institution. To make a timely decision, a due diligence review must be performed to include analysis of thousands of accounts and many product lines offered in multiple states. The acquiring institution's business analysts used the Teradata Data Lab to quickly combine relevant data from both institutions. Although the potential take-over target looked attractive, the analysts learned that it wouldn't be a profitable acquisition, because the customers were not in the appropriate market segment and offered limited growth potential.

"Business user accessibility to the data and analytic tools must keep pace with the demands of our business," said Renee DePalo, manager, Information Management and Business Insights, Pharmaceutical Segment, Cardinal Health. "The data lab within our Teradata data warehouse is accelerating our ability to turn big data into meaningful, valuable business insights for our internal customers."

The Teradata Data Lab simplifies implementation, governance, and management, and alerts the database administrators when it approaches expiration dates, or space limitations. It is subject to workload management criteria, which ensures that rogue or complex queries don't impact warehouse production users. From design to implementation, Teradata Professional Services help guide optimal results every step of the way.

Relevant Links

1. Teradata Magazine, Freedom to Explore, Gary Ryback

http://www.teradatamagazine.com/v11n0...

2. Customer Success: Bouygues Telecom: The Intelligence Telecommunications Company

http://www.teradata.com/case-studies/...

3. Hunt for Customer Insight - Cabelas Agile

Analyticshttp://www.teradatamagazine.com/v10n0...

4. BSI episode: Fragrant Sleeper

Hithttp://www.youtube.com/watch?v=XnYkQ9...

About Teradata

Teradata (NYSE: TDC) is the world's leading analytic data solutions company focused on integrated data warehousing, big data analytics, and business applications. Teradata's innovative products and services empower organizations to integrate, analyze and profit from data for competitive advantage. Visit teradata.com for details.

Get to know Teradata:Twitter: https://twitter.com/teradatanews Facebook: http://www.facebook.com/Teradata YouTube: http://www.youtube.com/user/teradata LinkedIn: http://www.linkedin.com/company/terad...

Teradata is a trademark or registered trademark of Teradata Corporation in the United States and other countries.

View the original article here