Free Webinar Explains LinkedIn for Business Owners - Consumer Electronics Net

Company News: Page (1) of 1 - 04/12/12April 12, 2012 -- Saint Louis, MO (PRWEB) April 12, 2012

Many business owners are now realizing that LinkedIn is a terrific business growth opportunity, but they arent sure just where to go to learn the system. Local marketing agency WhereIsMyBusiness.com (WIMB) has announced another of their free educational webinars that answers many of the questions surrounding LinkedIn.

The webinar, on April 17, features local LinkedIn Expert Josh Turner from LinkedSelling.com. Turner will be speaking on How to Convert Your LinkedIn Profile into a Lead Generation Tool.
LinkedIn is like the gym every January lots of people sign up, but not that many actually use it to its potential, says Turner. Ill be showing real-world examples of how any small business owner can optimize their profile to attract more customers. Turner is an expert in using LinkedIn and helps businesses set up their LinkedIn Marketing Campaign.

This webinar is part of a series that the folks at WIMB are putting on this year. Owner and St. Louis SEO expert Will Hanke also teaches a hands-on class to small business owners each month. Topics range from social bookmarking to understanding Google Webmaster Tools for business.

These webinars are a great way for business owners to understand the various important tools that are out there for them to grow their business with. Im glad Josh has offered to do this for the Saint Louis community, says Hanke.

To read more about the new webinar series, visit
http://www.whereismybusiness.com/services/training/webinars-workshops/

Read the full story at http://www.prweb.com/releases/business/webinars/prweb9388696.htm.

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Free Webinar Explains LinkedIn for Business Owners - YAHOO!

LinkedIn expert Josh Turner shows small business owners how to use LinkedIn to its full potential.

Saint Louis, MO (PRWEB) April 12, 2012

Many business owners are now realizing that LinkedIn is a terrific business growth opportunity, but they aren’t sure just where to go to learn the system. Local marketing agency WhereIsMyBusiness.com (WIMB) has announced another of their free educational webinars that answers many of the questions surrounding LinkedIn.

The webinar, on April 17, features local LinkedIn Expert Josh Turner from LinkedSelling.com. Turner will be speaking on How to Convert Your LinkedIn Profile into a Lead Generation Tool.

“LinkedIn is like the gym every January – lots of people sign up, but not that many actually use it to its potential,” says Turner. “I’ll be showing real-world examples of how any small business owner can optimize their profile to attract more customers.” Turner is an expert in using LinkedIn and helps businesses set up their LinkedIn Marketing Campaign.

This webinar is part of a series that the folks at WIMB are putting on this year. Owner and St. Louis SEO expert Will Hanke also teaches a hands-on class to small business owners each month. Topics range from social bookmarking to understanding Google Webmaster Tools for business.

“These webinars are a great way for business owners to understand the various important tools that are out there for them to grow their business with. I’m glad Josh has offered to do this for the Saint Louis community,” says Hanke.

To read more about the new webinar series, visit

http://www.whereismybusiness.com/services/training/webinars-workshops/

Will Hanke
WhereIsMyBusiness
314-496-8665
Email Information

View the original article here

LinkedIn CEO Jeff Weiner: More Ad Opportunities Coming for Marketers* - Forbes

* Updated

LinkedIn is sometimes forgotten in the huge shadow of Facebook, but it has managed to carve out a distinct niche as a professional network–and even beat Facebook to public stock status last year. It has also crafted a business model that, unlike many Web sites, even social networks, doesn’t depend chiefly on advertising. In its fourth quarter, its $168 million in revenues included $85 million from hiring solutions, $33 million in premium subscriptions, and $50 million in marketing solutions (advertising).

Will ads, the slowest-growing part of the business at 77% growth from last year, become a bigger part of the business? That’s what I was curious to find out from CEO Jeff Weiner, a former longtime Yahoo executive before joining LinkedIn in 2008. Here are some highlights of Weiner’s talk today at Federated Media Publishing’s Signal SF conference in San Francisco with Federated Executive Chairman John Battelle:

Q: LinkedIn is a media company, but many people may not think of it that way.

Weiner: A third of our business is generated through marketing solutions, or advertising. There’s the LinkedIn home page. LinkedIn Today is essentially your personalized trade magazine. And LinkedIn Groups, more than a million groups. All of these are environments for marketers to get their messages out. You can target these folks like you can’t anywhere else–that is, people in their professional lives. Because people are updating their LinkedIn profiles, we can target them with relevant ads.

Q: Are things like Facebook’s Timeline where you’re going, or already are?

A: That’s where we already are. We’ve got a series of marketing solutions products. We have a company-following feature. A company like IBM has 600,000 followers. That follower ecosystem is proving to be very effective for marketers.

Q: How do you deal with marketer fatigue in social? Will there be consolidated?

A: Marketers have only so many cycles. The marketers are going to gravitate to their target audiences and where they can get the biggest bang for the buck. That will serve us well.

Q: Will there be a lot of applications built on top of LinkedIn and its API? Anything as big as Zynga on Facebook?

A: We do offer applications on LinkedIn. They just don’t happen to be as big a priority as [our own] features. Update: In the heat of liveblogging, it seems I misinterpreted what Weiner said. He actually said while the company encourages apps both off LinkedIn, using its API program, and on LinkedIn.com, it prioritizes the former.

Q: Would you ever integrate with Facebook somehow?

A: We’re open to integrating on whatever platform makes sense. With a very clear focus on creating value for our members, 80% of whom want to keep their personal and professional lives separate.

View the original article here

LinkedIn CEO Jeff Weiner: More Ad Opportunities Coming for Marketers*

* Updated

LinkedIn is sometimes forgotten in the huge shadow of Facebook, but it has managed to carve out a distinct niche as a professional network–and even beat Facebook to public stock status last year. It has also crafted a business model that, unlike many Web sites, even social networks, doesn’t depend chiefly on advertising. In its fourth quarter, its $168 million in revenues included $85 million from hiring solutions, $33 million in premium subscriptions, and $50 million in marketing solutions (advertising).

Will ads, the slowest-growing part of the business at 77% growth from last year, become a bigger part of the business? That’s what I was curious to find out from CEO Jeff Weiner, a former longtime Yahoo executive before joining LinkedIn in 2008. Here are some highlights of Weiner’s talk today at Federated Media Publishing’s Signal SF conference in San Francisco with Federated Executive Chairman John Battelle:

Q: LinkedIn is a media company, but many people may not think of it that way.

Weiner: A third of our business is generated through marketing solutions, or advertising. There’s the LinkedIn home page. LinkedIn Today is essentially your personalized trade magazine. And LinkedIn Groups, more than a million groups. All of these are environments for marketers to get their messages out. You can target these folks like you can’t anywhere else–that is, people in their professional lives. Because people are updating their LinkedIn profiles, we can target them with relevant ads.

Q: Are things like Facebook’s Timeline where you’re going, or already are?

A: That’s where we already are. We’ve got a series of marketing solutions products. We have a company-following feature. A company like IBM has 600,000 followers. That follower ecosystem is proving to be very effective for marketers.

Q: How do you deal with marketer fatigue in social? Will there be consolidated?

A: Marketers have only so many cycles. The marketers are going to gravitate to their target audiences and where they can get the biggest bang for the buck. That will serve us well.

Q: Will there be a lot of applications built on top of LinkedIn and its API? Anything as big as Zynga on Facebook?

A: We do offer applications on LinkedIn. They just don’t happen to be as big a priority as [our own] features. Update: In the heat of liveblogging, it seems I misinterpreted what Weiner said. He actually said while the company encourages apps both off LinkedIn, using its API program, and on LinkedIn.com, it prioritizes the former.

Q: Would you ever integrate with Facebook somehow?

A: We’re open to integrating on whatever platform makes sense. With a very clear focus on creating value for our members, 80% of whom want to keep their personal and professional lives separate.

View the original article here