Showing posts with label COLUMN. Show all posts
Showing posts with label COLUMN. Show all posts

Tuesday, May 8, 2012

Vail Daily column: Health and wellness as an economic development tool

Health and wellness and the associated business opportunities present an economic development tool for our community, as evidenced recently by the town of Vail's pursuit of a partnership with the Vail Valley Medical Center and the Steadman Clinic.

Regardless of politics or any specifics on that particular project, health and wellness are big business in the Vail Valley and they show no sign of going away.

The Vail Valley Partnership, at the direction of the Vail Local Marketing District Advisory Council, led the solicitation for a brand research study back in 2007. That process resulted in the selection of Reach Advisors and James Chung.

The research conducted by Reach Advisors helped focus Vail, and later other entities within the Vail Valley, to focus on health and wellness as a “pillar” of economic growth and a point of differentiation amongst our competitive set of mountain communities. This was further cemented as an important component of our economy in 2011 as part of the Eagle County Economic Development Plan.

Health and wellness have also been highlighted in the Colorado Blueprint as one of 15 business segments targeted for focus in our statewide economic development efforts. The Colorado Blueprint is the state of Colorado's economic development plan as developed by the state Office of Economic Development and International Trade.

Health and wellness, while a somewhat vague term, present an opportunity to our community due to our natural infrastructure and our already existing base of business entities. After all, Vail, and the entire Vail Valley, is home to a variety of successful organizations in the health and wellness field.

The good news for the Vail Valley is that health and wellness have a natural tie to our recreational benefits and our tourism industry. And we can work together to enhance our destination as a group and meeting location to target more continuing medical education programs and other medical meetings by promoting our health and wellness infrastructure and by working together.

The Vail Valley Partnership has long been involved in tourism promotion of the Vail Valley. Our group sales efforts in 2011 resulted in over 14,500-plus room nights generated, lodging revenue of over $2.6 million and a direct economic impact of more than $10 million. The Partnership attends 30-plus tradeshows and events promoting the destination on an annual basis. A handful of these events specifically target medical meetings, continuing education and the health and wellness community — making the health and wellness focus a natural extension of our already successful efforts.

Stay tuned as the Partnership will soon be launching the Vail Valley Health and Wellness Initiative, which will serve as an online clearinghouse for all Vail Valley health and wellness activities and will provide a collaborative structure to this growing business segment. The Health and Wellness Initiative will allow the Vail Valley to build on our recreational base to expand our health/medical education focus, driving higher lodging occupancies and increasing the local collaboration in this important industry.

Interested in learning more? If you benefit from the Partnership's efforts to develop collaboration with health & wellness stakeholders or to drive additional medical meetings to the valley, contact Jeremy Rietmann at 970-477-4012 or via email at jrietmann@visitvailvalley.com

Chris Romer is executive director of the Vail Valley Partnership


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Wednesday, February 8, 2012

GUEST COLUMN: Know your business and market to find opportunity - Inside Toronto

GUEST COLUMN: Know your business and market to find opportunity. Mary Devine is chair of the School of Continuing Education and Corporate Training, Business Development, at Centennial College. Photo/COURTESY Each month, Toronto Business Times solicits opinions from four experts on a question of relevance to the small business community. This month’s question is: What are the most important factors for a small business owner to consider when setting goals?

From my perspective, the top three important factors for the small business owner to consider when setting goals are:

- Knowing your market

Knowing your market or building market intelligence will drive the business plan for the small business owner.

This means defining your competitive advantage inherent in your product/service continually. It also means using media, including social media, to keep your brand and logo together with product or service in your customers face.

Remember a face-to-face visit with your clients enables a trust level to be established and gives you a chance to see how you could further service your client.

You also need to determine if your product or service is sustainable in today's market.

- Identifying the resource requirements

Know what you know. More businesses fail due to lack of proper attention to financial concerns (invoicing and collections), marketing and external continuous scan of the competitive environment.

Yes, it is overwhelming; can it be ignored?

Consider having a consulting group made of, for example, your banker, lawyer, and a marketing and human resources professional.

An extra pair of eyes watching your back and bringing subject matter expertise can enhance growth and mitigate risk.

- Financial

Determine if your financial performance is on target (do you have a target?). If not, how can you put it back on target?

Will the company be self-sufficient if a downturn occurs?

Did you know it is harder to get financing for expansion than it is for an initial financial request?

Your financial management performance is crucial for any future funding requests.

After researching and understanding the above, the business owner can discover shortfalls (and maybe even turn them into opportunities).

Business owners should be enablers, and should follow the rule of SMART: specific, measurable, attainable, realistic and time bound.

Mary Devine is chair of the School of Continuing Education and Corporate Training, Business Development, at Centennial College.

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Wednesday, January 25, 2012

Franchise Business Guest Column #3 over at CNBC.com

On http://www.becomeafranchiseowner.biz/ The Franchise King® discusses one of his franchise research articles that he wrote for the CNBC website.


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Saturday, January 14, 2012

BUSINESS COLUMN: Tsaprailis family lands Big Fish - The Observer

Stacey and Alex Tsaprailis run the front of the house at the new Big Fish Steak & Lounge on London Line. The Tsaprailis family has a lengthy history in the local restaurant business and opened their latest venture in early December. CATHY DOBSON/ THE OBSERVER/ QMI AGENCY
No matter how successful, every business has to reassess and make change in order to stay in the game, says Stacey Tsaprailis.

She is one of three Tsaprailis siblings operating the new Big Fish Steak & Lounge at 1717 London Line.

It's been 19 years since their father, Lambros, bought the Olde Country Steak House and renamed it The Brigantine. The family's restaurant history goes back even farther when the kids were small and their parents owned The Valley House on Vidal Street.

"We grew up working there every Saturday and Sunday morning," said Stacey. Brother Gus was always in the kitchen and still cooks the steak at Big Fish.

The Brigantine was a popular restaurant but became outdated, explained Stacey.

"We had excellent food and fantastic service but it was time for a change." For a period, the Brigantine was up for sale before the family decided it was better to renovate and come up with a new concept.

"We wanted to modernize," said brother Alex Tsaprailis, who runs the front of the house with Stacey and also operates Lekoz Tap & Grill on Quinn Drive.

The old Brigantine closed last fall for four months while contractors stripped it right back to its studs.

The transformation was dramatic. There's a new bar with two flat screen televisions and an elaborate backbar display. The decor is all greys and blacks with brushed steel accents and black upholstered chairs and bench seats.

"We're not just for special occasions anymore. That's how some people thought about The Brigantine," said Alex. "Now, we're for everyday, lunch and dinner with a menu that has burgers, wraps, and flatbreads, as well as steaks, prime rib and seafood."

The new diningroom has 22 tables and the bar area has another five. Two banquet halls, each seating 50, are available but haven't been renovated yet. They still sport the old Brigantine decor.

"It's like going back in time between the two," joked Stacey.

The menu at Big Fish has appetizers priced between $8 and $14 each, including Saganaki cheese, a smoked salmon plate, steamed mussels and Oysters Rockefeller.

Flatbreads, like Jack Daniel's BBQ Chicken and a Chipotle BBQ Kielbasa sell for $14 each. A homemade burger costs $13 and is served with fries, salad or soup of the day.

A centre cut 9-ounce filet is $30 while prime rib goes for $28 or $38, depending on serving size.

Seafood features include Alaskan King Crab, sea bass, roasted trout, and tuna encrusted with cracked black pepper and served with soya sauce and cucumber wasabi aioli.

"Our customers can't believe what we've done with the place," Alex said. "Since the day we opened Dec. 9, we've been busy."

Big Fish is open seven days a week for lunch and dinner. Call 519-542-5553 for more information.

Moved out to the east end

Arkona Appliances moved from the corner of Victoria and Davis in downtown Sarnia to 1362 Lambton Mall Rd. this month.

It's been more than two years since the appliance and mattress centre came to Sarnia, adding a second location to the original store that's operated in Central Lambton County for many years.

The decision to move away from the downtown core was based primarily on a desire to be closer to their customers, says sales manager Ed Brydges.

"We wanted to be where everybody is," he said. "Our new location is more convenient for our customers."

Arkona Appliances offers free delivery and can be reached by calling 519-491-1300.

Sarnia Craft Supply now on London Road

Gladys Ottens of Sarnia Craft Supply says the store has moved to 1381 London Rd. and grand re-opening celebrations are planned for Saturday, Jan. 21.

Sarnia Craft Supply originally located at the corner of Finch and Wellington in 2003.

Its new location offers art and painting classes by well-known local artists including Ariel Lyons, Kathy Rath and Patty Therrien.

A ribbon cutting takes place on the 21st at 10 a.m., followed by free demos, door prizes and refreshments.

New hours are Mon.-Wed. 9:30 a.m. - 5:30 p.m., Thurs. and Fri. from 9:30 a.m. - 9 p.m., Sat. 9:30 a.m. - 5:30 p.m. and Sundays noon until 5 p.m.

Networking opportunity

This month's Business After 5 hosted by the Sarnia-Lambton Chamber of Commerce is at the new Lambton Financial Credit Union on Exmouth at Capel.

It takes place Wednesday from 5 p.m. - 7 p.m. and is a great opportunity for local business people to network, win door prizes and socialize.

In other Chamber news, the annual Reverse Trade Show is scheduled for Thurs. Jan. 26 at the Holiday Inn.

This event is a twist to the traditional trade show because it allows sellers to visit manufacturers and government display booths and discuss their products or services with the people actually doing the buying.

This year, purchasing reps from Imperial Oil, Cabot Canada, WorleyParsons, Intertec, OPG, Jacobs, OLG, and Shell have already signed up.

The show runs 12:30 p.m. - 4 p.m. with a keynote address from Kerry Margetts of Shell Canada from 12:30 p.m. - 1 p.m.

Exhibitors are still being accepted. Call the Chamber at 519-336-2400 or email scarr@sarnialambtonchamber.com.

Tune in Monday

Don't forget that Point Edward's own Purdy's Fisheries will be featured Monday night on the Food Network.

Celebrity chef Lynn Crawford was in Point Edward in May to tape the show and prepare a meal of fiddlehead soup, pickerel quenelle, asparagus slaw, morel mushroom-crusted pickerel with a sweet pea risotto, followed by a lemon tart dessert that sounds really decadent.

The show airs at 7:30 p.m. and again at 11:30 p.m.

NewAlta relocates

The former Fibrex building, which closed last year on Scott Road, has a new tenant occupying about one quarter of its space.

Calgary-based NewAlta decided to pull up stakes in Corunna and move in December to the Scott Road facility where Fibrex used to make insulation.

NewAlta manager Tim Bechard says his company will continue to process used oils and solvents at its customers' locations in Chemical Valley.

However, future plans may call for the company to start processing on Scott Road. If that occurs, more staff will be added to the current complement of 16 employees.

Graphite Marketing promises to make your voice heard

Sarnia's Darren Hakker knows how to sell himself and says he's got the talent to sell his clients' products too.

"I'm a multifaceted marketing guru who has the skills, tools and connections to complete any task that helps to make organizations communicate their brands better," says Hakker.

As age 31 and with 10 years of marketing experience under his belt, he recently launched Graphite Marketing.

Graphite is Hakker's own business and he intends on being its creative director; in fact, his company's one and only employee.

He grew up in Sarnia, attending private Christian schools and left to study advertising and communications at Mohawk College in Hamilton.

A 12-month course on copywriting followed at Toronto's Humber College and Hakker landed a marketing job at a Toronto firm.

Five years later, he and his wife Darlene decided they'd had enough of the big city and wanted to return to their hometown.

"We were tired of battling the traffic and found we were coming home every few weekends anyway," Hakker said.

Once here, he worked for a local marketing firm. From the beginning, his focus was on small and medium-sized businesses as well as not-for-profits.

Now that he's made a decision to launch his own marketing company, the contacts he made over the past decade are invaluable, he said.

"I have an amazing network in Toronto, Calgary, the U.S. and Sarnia," he said.

Hakker said his strengths include understanding brands, knowing what's required to make them better, his copywriting skills and an ability to deliver on time and on budget.

"I'm not in it to get rich and famous," he said. "Really good marketing doesn't have to be expensive. It's not free either but I think there's a happy medium."

Many businesses and organizations depend too much on free online services like FaceBook to get their message out, Hakker said.

"I think people have to make an effort to manage their online profile. It's about building a relationship with customers."

To contact Graphite, call Darren Hakker at 519-383-8316 or visit darren@graphitemarketing.ca.

StrollMates goes international

Exciting news from Sarnia business woman Connie Quinn-Vaillant who, with husband Jack, came up with the concept of StrollMates, a walking cane made into a fashion accessory.

Quinn-Vaillant last made the news when she sent the late Jack Layton one of her canes while he was on the campaign trail. The publicity for her company went through the roof.

Now StrollMates has been licensed for manufacturing and distribution throughout North America. Already available online, StrollMates Cane Wear will soon be available in stores, says Quinn-Vaillant.

To read more about the company, visit www.strollmates.com.

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Your Business is a weekly feature highlighting new ventures and events in the local business community. If you have a story or photo idea, contact Cathy Dobson at 519-344-2112 ext. 2233 or cdobson@theobserver.ca.


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