SC Johnson and Cornell Kick Off New Business with a WOW! - Yahoo Finance

RACINE, Wis., March 8, 2012 /PRNewswire/ -- Cornell University's Center for Sustainable Global Enterprise and SC Johnson today announced the launch of a new product concept developed in partnership that hopes to generate a "WOW" from rural consumers in developing markets. Recently unveiled in the village of Bobikuma, Ghana, WOW™ is a membership-based club whose products and services help low-income homemakers care for their homes and families.

"SC Johnson is committed to preventing insect-borne diseases as well as creating sustainable business solutions to help strengthen communities in developing countries," said Fisk Johnson, Chairman and CEO, SC Johnson. "The WOW™ concept is a tremendous opportunity to make a real impact in the lives of families in these communities."

The launch is a major milestone in a three-year project. In 2010, $1 million in funding was dedicated to the project by the Bill & Melinda Gates Foundation and the SC Johnson Fund to create a new business model to bring SC Johnson mosquito repellents and insecticides to low-income, rural families in developing countries. In doing so, the venture aimed to reduce the transmission of malaria – a mosquito borne disease that caused an estimated 655,000 deaths in 2010, mostly among children in at-risk populations(1).

The WOW™ club concept aims to turn the stressful practice of caring for the home and family into a bonding group experience. WOW™ club memberships, which are sold to groups of seven homemakers, include a bundle of four different SC Johnson products in refillable formats. The bundle is comprised of pest control products to manage insects and home cleaning products to keep homes clean and fresh. In addition to the products, the membership includes group coaching sessions around home and family-care best practices. Members also enjoy loyalty rewards for every three consecutive months of membership.

"The WOW™ offering and business model are designed to tackle two key business challenges that come with low-income markets," said Dr. Erik Simanis, Managing Director of Market Creation Strategies at Cornell, who worked with SC Johnson to develop the WOW™ concept. "The first is to persuade consumers to adopt very new routines and behaviors associated with the products. The second is to generate the margins needed to sustain the high-intensity sales process for acquiring and retaining customers."

The Center for Sustainable Global Enterprise and SC Johnson have a history of working together on sustainability, including a previous partnership in Kenya to create a business serving urban slum communities.

"The WOW™ concept is an exciting development to come out of our unique collaboration with SC Johnson and exemplifies our continued focus on developing competitive, profitable business opportunities that address social and environmental problems," said Dr. Mark Milstein, Director of the Center for Sustainable Global Enterprise.

About SC Johnson
SC Johnson is a family-owned and managed business dedicated to innovative, high-quality products, excellence in the workplace and a long-term commitment to the environment and the communities in which it operates. Based in the USA, the company is one of the world's leading manufacturers of household cleaning products and products for home storage, air care, pest control and shoe care. It markets such well-known brands as GLADE®, KIWI®, OFF!®, PLEDGE®, RAID®, SCRUBBING BUBBLES®, SHOUT®, WINDEX® and ZIPLOC® in the U.S. and beyond, with brands marketed outside the U.S. including AUTAN®, TANA®, BAMA®, BAYGON®, BRISE®, KABIKILLER®, KLEAR®, MR. MUSCLE®, and RIDSECT®. The 126-year-old company, that generates $9 billion in sales, employs nearly 13,000 people globally and sells products in virtually every country around the world. www.scjohnson.com

About the Center for Sustainable Global Enterprise
Cornell University's Center for Sustainable Global Enterprise at the Samuel Curtis Johnson Graduate School of Management leverages faculty, staff and student resources to work closely with business leaders who seek competitive advantage through sustainable global strategies. We are an internationally recognized, top-10 producer and source of relevant knowledge for managers seeking innovative, profitable business opportunities which address global sustainability challenges and help transform the impacts of private enterprise on the world. The Center offers unique expertise and experience in consumer market creation and new business development. Since 2004, the Center has worked extensively with companies, NGOs, and entrepreneurs to create markets and enterprises that address a broad range of issues, including sanitation, nutrition, access to clean water and health care. http://www.johnson.cornell.edu/Center-for-Sustainable-Global-Enterprise.aspx

(1)  World Health Organization, Malaria Fact Sheet No. 94, Dec. 2011

CONTACT
Jam Stewart
262-260-2440
jmstewar@scj.com

Shannon Dortch
607-255-6417
Sd63@cornell.edu

WEB ADDRESS
www.SCJohnson.com
www.johnson.cornell.edu

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Bob Johnson unveils website to match minorities, business opportunities

27th February 2012   ·   0 Comments

(Special to the Trice Edney News Wire from Target Market News)—Robert L. Johnson, founder and chairman of The RLJ Companies, in collaboration with Ariel M. Friedler, president of Symplicity Corporation, the market leader in online career tools, today announced the launch of OppsPlace.com. OppsPlace provides companies with the best opportunity to find qualified, minority job seekers and minority businesses in one online destination. OppsPlace is free of charge for job seekers and minority firms and allows corporate human resources and procurement executives to easily access qualified job seekers and qualified minority businesses for openings to provide the best opportunities.

“I created OppsPlace for several reasons,” said Johnson. “First to reduce the disparity in unemployment for minority Americans and to increase access for vendor services and supplier contracts for minority businesses. Second, I also created OppsPlace to provide corporate America with a targeted destination to identify and interact with minorities for employment and business opportunities. With over 30 charter member companies who have joined OppsPlace, it clearly demonstrates their commitment to diversity and inclusion,” he added.

“As more U.S. companies, large and small, become OppsPlace members, OppsPlace will help reduce unemployment for millions of minority Americans, will provide access to capital to thousands of minority businesses, and will help drive the economic recovery of this country by giving minority Americans a fair shot which they deserve to participate fully in the American Dream,” Johnson concluded.

Unique to OppsPlace is the profile builder which allows companies to focus on their diversity initiatives, mentorship programs, business match-making as well vendor/supplier opportunities,” said Friedler,” said Ariel Friedler, president of Symplicity Corporation and co-founder of OppsPlace. “OppsPlace is not a destination to simply upload a standard resume, but it is a platform that allows job seekers and minority businesses to network with each other and interact with professionals at hiring companies,” he concluded.

“OppsPlace is much more than a jobs board,” said Kelli Richardson Lawson, president and COO of OppsPlace. “It is a diverse online network that aggregates rich content and resources in one destination and is dedicated to helping job seekers and minority business owners engage directly with key decision makers in corporate America,” she added. “It is the only place on the web that aggregates job seekers and minority businesses in the spirit of helping communities of color enhance their lives and financial well-being,” she concluded.

For many years, Johnson has been focused on creating opportunities for minorities and recently announced the RLJ Rule for public and private sector businesses. The RLJ Rule is an adaptation of the National Football League’s (NFL) Rooney Rule, which requires the 32 teams, to interview at least one qualified minority candidate whenever a head coaching or general manager position become available. The RLJ Rule is designed to encourage companies to voluntarily establish a “best practices” policy of diversity and inclusion by identifying and interviewing minority candidates or vendors that are often overlooked under traditional hiring or procurement practices.

OppsPlace and the RLJ Rule are two solutions where Johnson believes businesses both large and small can take direct action to increase employment and business opportunities for minority Ameri­cans.

To date, more than 30 companies have joined OppsPlace as Charter Members: Automatic Data Processing, Inc.; Giant Eagle; State Farm; Aflac; HBO; State Street; Avery Dennison; KB Home; Strayer Education, Inc.; BNY Mellon; Kimberly-Clark; Textron; Capital One Financial Corporation; Lowe’s; Toyota; Colgate-Palmolive Company; McDonald’s; Travelers; Dell; New York Life; United States Steel Corporation; Education Manage­ment Corporation (EDMC); Northern Trust; UPMC; EMC; Penn Mutual; Vibrant Pittsburgh (VP); FedEx Corporation; PNC Financial; Visa; General Motors; PPG Industries, Inc.; YUM! Brands; Prudential Financial, Inc.

For more information visit www.oppsplace.com.

This article was originally published in the February 27, 2012 print edition of The Louisiana Weekly newspaper

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