Sunday, July 1, 2012
IF YOUR passion is cooking and of course eating, CATERING Service is one of the best business opportunities you will start and that would perfectly match your love of the craft. Well, it is a very promising, having a better chance of being extremely profitable business. However, you must know the rudiments of this venture and of course you must know that more than culinary skills is required in order to be successful.
For those who are planning to start and operate this kind of a business, here are some key ideas for you to follow: First, considering that cooking is what you love doing, decide on what will be your target market to serve. You have to consider two basic considerations in deciding on this matter. First, your ability to sell to your target market and second, is your current capacity to deliver excellent service. Both are critically necessary. You cannot be good in one and overlook the other factor.
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Catering Service business will not entail you to rent a bigger place for you to put up this kind of business. You can put up this kind of business by first starting with packed meals. This is the easiest set up of a catering business with the least chances of problems to be encountered. You must plan your menu and presentation. The food must not only taste good, but also be pleasing to the eyes. In your presentation you have to consider the color combination, something that looks attractive.
First, make use of the available kitchen utensils you have or acquire second hand equipment. Conserve your cash for your food stocks and do away from expensive kitchen equipment. Postpone buying a delivery van until you earn extra profits. If possible hire needed manpower who knew the craft of cooking.
You must know the basics of catering and be knowledgeable enough to spot deficiencies things in food preparation, table skirting and layout of plates, glasses and utensils. If you have manpower, establish rules for operations and personnel for excellent service. To instill discipline, you must have an employee manual to serve as your guide in handling people. One thing very necessary in starting the catering business, you must have the knowledge of costing and price profitably your food products. You must not overlook the overhead expenses such as the light and water, food, labor and rent. For example, your food costs should not go beyond forty percent of the total price you are going to charge.
In marketing your catering service, you must have to formulate a good promotional tools and designs with very colorful flyers with attractive pictures to help you establish credibility to your clients. Make use of the social marketing by establishing a website. This is an inexpensive tool of promoting your business.
For you catering services will improve, you must conduct a post event assessment for every catering event you have undertaken. Provide a feedback form for your customers and get their comments or suggestions. In this way your customers are helping you know where improvements can be made.
Published in the Sun.Star Baguio newspaper on July 02, 2012.
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