DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/fb6b59/mwomen_a_winwin) has announced the addition of the "mWomen: A Win-Win Opportunity for Mobile Operators - Global Telecom Insider/Vol. 3, No 3, Edition 12" report to their offering.
“mWomen: A Win-Win Opportunity for Mobile Operators - Global Telecom Insider/Vol. 3, No 3, Edition 12”
Although there has been a notable uptick in mobile phone subscriptions around the world, statistics increasingly point to the fact that there are still a number of women without access to mobile phone technology.
In February 2010, the GSMA released a landmark report that found that at least 300m fewer women than men have a mobile phone subscription. This difference in mobile phone access and ownership has been referred to as the mobile phone gender gap, and a number of groups and organizations are now racing to bridge this divide.
The impact that mobile phone access and usage can have on women has never been greater. The proliferation of projects in the fields of mobile health, mobile education, mobile agriculture, mobile money/banking, mobile social networks and mobile innovation in general have all demonstrated that women in particular can benefit both directly and indirectly through time and cost savings, access to life-saving information, the ability to communicate with others (who may be at long distances), increases in access to business opportunities, the ability to perform monetary transactions, and even nurturing their ability to read and write.
Cumulatively, these benefits for women can help mobile network operators (MNOs) create a situation that is equal parts altruistic and lucrative. Pyramid Research believes that by supporting access to mobile phones, operators can help women leverage the information and tools that they need to assist them in the realization of their own personal and professional development goals. At the same time, MNOs can establish a broader customer base that could result in more mobile phone subscriptions for female end users and eventually generate more revenue for the industry.
In this Insider, we examine the inhibiting factors as well as the conditions that drive interest in mobile phone adoption by women around the globe. Next we highlight examples of the benefits that mobile phones have played a role in producing for women. Then a discussion follows of the potential gains that MNOs and governments will derive from a female citizenry with better and increased mobile phone access. We conclude with case studies of mobile women (mWomen) in action from the regions of Latin America, Africa & the Middle East, and Asia-Pacific.
Key Findings:
Providing women with access to mobile phones can present tangible opportunities for mobile network operators, governments and private vendors to support development goals. Direct investment in mWomen projects and programs should reward early supporters in the long run. Although there are a number of challenges such as gender relations, cost of use` and literacy that must be surmounted, the idea of increasing mobile phone adoption among women remains feasible given the varied interests that women have in accessing the technology. Advantages of the development of mWomen can include increased productivity, heightened feelings of personal safety, and even a reduction in maternal and infant mortality rates. As demonstrated through the case studies, the introduction of mobile phone access can have multiple levels of impact in different areas of the lives of the women and girls who have the opportunity to benefit from the technology.Key Topics Covered:
mWOMEN ON THE VERGE OF A BREAKTHROUGH
A. What hurts and what helps: Mobile phone adoption by women worldwide
B. Perspectives on the benefits experienced by mWomen
C. When women win mobile access, MNOs and governments become winners, too
MARKET DETAIL
CASE STUDY: Palestine/mEmployment/Souktel
CASE STUDY: Tanzania and Kenya/mHealth and mMoney/Fistula Care project
CASE STUDY: India/mEntrepreneurship and mEducation/Hand in Hand Citizen Centres
CASE STUDY: Zimbabwe/ mBanking/Eco-Cash
CONCLUSIONS
Key findings
Recommendations
For more information visit http://www.researchandmarkets.com/research/fb6b59/mwomen_a_winwin
Source: Pyramid Research, Inc.
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