Research and Markets: Gamification 2012 - 2017: Opportunities and Market Outlook for Next Generation Brand/Product Advertising through Embedded Gaming - CNBC

DUBLIN, Mar 22, 2012 (BUSINESS WIRE) -- Dublin - Research and Markets (http://www.researchandmarkets.com/research/1e4981e5/gamification_2012) has announced the addition of the "Gamification 2012 - 2017: Opportunities and Market Outlook for Next Generation Brand/Product Advertising through Embedded Gaming" report to their offering.

Embedded gaming or "Gamification" is a next generation advertising approach in which gaming elements are integrated into a non-game environment.

Gamification represents a promising strategy for public and commercial brands to increase customer activity, build loyalty, broaden reach and monetize assets.

Mind Commerce projects Gamification growth to reach $3.6 billion by 2017. It is also estimated that by 2017, 80% of Global 2000 organizations will have gamified applications and/or processes.

The goal of Gamification is to maximum user brand/product engagement through facilitation of entertainment in which the user interacts with the brand in a fun/pleasurable manner. One of the keys to success is to assess user behavioral patterns as a precursor to deploying optimal game mechanics that that align user likes, dislikes, expectations and behaviors. Optimal design is based on research into extrinsic motivators, intrinsic values and facilitation of long term engagement.

This Research Includes: - Gamification business model analysis - In-depth analysis of Gamification solution and dynamics - Analysis of thirty two companies involved in Gamificiation - Case study analysis of brands capitalizing upon Gamification - Analysis of Gamification market trends and market projections 2012 - 2017 - Analysis of potential benefit metrics and non-metrics of Gamification for Brands - Gamification process analysis including game mechanics, design techniques, and features - Guidelines for Brands, Vendors, Service Providers, and Investors to realize optimal success with Gamification - Feasibility assessment of Gamification solutions across various industries (education, enterprise, healthcare, education, entertainment) Keywords: Gamification, Games in Application, Next Generation Advertising, In-game Advertising, Embedded Entertainment, Embedded Gaming, Gaming Brand Loyalty, Gaming Brand Engagement Companies Mentioned: - XBOX LIVE - FOURSQUARE - GOWALLA - GETGLUE - LINKEDIN - SALESFORCE - MINT - CHECKPOINTS - SHOPKICK - HALLMARK - STARBUCKS - NIKE - BUFFALO WILD WINGS - MICROSOFT - AMERICAN AIRLINES For more information visit http://www.researchandmarkets.com/research/1e4981e5/gamification_2012 SOURCE: Research and Markets CONTACT: Research and Markets Laura Wood, Senior Manager. press@researchandmarkets.com U.S. Fax: 646-607-1907 Fax (outside U.S.): 353-1-481-1716 Sector: Gaming Copyright Business Wire 2012 -0- INDUSTRY KEYWORD: Entertainment

Electronic Games

Communications

Advertising

View the original article here

Major digital gaming event to create global business opportunities for young entrepreneurs - Gamasutra

[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

(England, UK) The digital gaming and entertainment industry is meeting en masse in Yorkshire this March.

Platform 2012, a huge showcase of the sector, is aiming to attract up to 10,000 visitors with its unique combination of education, business and fun.

It takes place at the University of Hull over the weekend of March 17 and 18 and has secured a list of well-known industry experts and exhibitors, with more to be announced over the coming weeks.

Organiser Lindsay West said: "It is a full weekend where delegates can meet people who are at the cutting edge of this massive global industry, as well as taking part in a full programme of fun, games-themed activity."

Confirmed exhibitors include international games company, Ubisoft, which is hosting a Just Dance 3 stage and bringing 'live' Rabbids from Rayman Raving Rabbids. High street retailers Game and Game Station will do demos from PS Vita and Nintendo 3DS.

Speakers at the event include Charles Cecil, MBE, of Revolution Games, who is regarded as an 'industry legend'; Mark Estdale of OM, the UK's most experienced dialogue production team working with video games; Steve Ince, an award-nominated writer and designer with 18 years of game development experience; Louis Harwood of leading independent app development company Avalore Studios and The Triune; Arif Majothi of Arif Games, and Missy Tetra, a UK-based award-winning cosplayer.

Game Republic, an industry-led games network that supports and promotes the Yorkshire and UK games industry will put on two workshops with panels of experts.

Entertainment for visitors includes a retro gaming section, a LAN gaming event featuring Call of Duty Black Ops and more, a Cosplay hall and Cosplay parade and family entertainment in the form of Skylanders and 'live' Star Wars characters.

A 24-hour race to create a game in secure conditions will be organised by the University of Hull's Computer Science Department and has attracted involvement from three major global players with development strands for PC, phone and portable computers.

Building on the success of Platform 2011, the event aims to create career paths for young people in the global digital gaming and entertainment industry.

Mr West, whose own business, Garthwest Ltd, counts Universal Studios and Sony Music among its clients, has created Platform to contribute to the UK's strength in the sector through encouraging more people to consider it as a career option.

"Platform Expos will assist budding entrepreneurs by demonstrating that there is great amount of expertise out there to help them create successful enterprises."

Platform 2012 is being supported locally by World Trade Centre Hull & Humber, the One Point, the University of Hull, Hull School of Art & Design, Hull College, Science City York, Hull City Council and East Riding of Yorkshire Council.

For exhibitor, sponsor and tickets information: www.platformexpos.com  

View the original article here

Major digital gaming event to create global business opportunities for young entrepreneurs - Gamasutra

[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

(England, UK) The digital gaming and entertainment industry is meeting en masse in Yorkshire this March.

Platform 2012, a huge showcase of the sector, is aiming to attract up to 10,000 visitors with its unique combination of education, business and fun.

It takes place at the University of Hull over the weekend of March 17 and 18 and has secured a list of well-known industry experts and exhibitors, with more to be announced over the coming weeks.

Organiser Lindsay West said: "It is a full weekend where delegates can meet people who are at the cutting edge of this massive global industry, as well as taking part in a full programme of fun, games-themed activity."

Confirmed exhibitors include international games company, Ubisoft, which is hosting a Just Dance 3 stage and bringing 'live' Rabbids from Rayman Raving Rabbids. High street retailers Game and Game Station will do demos from PS Vita and Nintendo 3DS.

Speakers at the event include Charles Cecil, MBE, of Revolution Games, who is regarded as an 'industry legend'; Mark Estdale of OM, the UK's most experienced dialogue production team working with video games; Steve Ince, an award-nominated writer and designer with 18 years of game development experience; Louis Harwood of leading independent app development company Avalore Studios and The Triune; Arif Majothi of Arif Games, and Missy Tetra, a UK-based award-winning cosplayer.

Game Republic, an industry-led games network that supports and promotes the Yorkshire and UK games industry will put on two workshops with panels of experts.

Entertainment for visitors includes a retro gaming section, a LAN gaming event featuring Call of Duty Black Ops and more, a Cosplay hall and Cosplay parade and family entertainment in the form of Skylanders and 'live' Star Wars characters.

A 24-hour race to create a game in secure conditions will be organised by the University of Hull's Computer Science Department and has attracted involvement from three major global players with development strands for PC, phone and portable computers.

Building on the success of Platform 2011, the event aims to create career paths for young people in the global digital gaming and entertainment industry.

Mr West, whose own business, Garthwest Ltd, counts Universal Studios and Sony Music among its clients, has created Platform to contribute to the UK's strength in the sector through encouraging more people to consider it as a career option.

"Platform Expos will assist budding entrepreneurs by demonstrating that there is great amount of expertise out there to help them create successful enterprises."

Platform 2012 is being supported locally by World Trade Centre Hull & Humber, the One Point, the University of Hull, Hull School of Art & Design, Hull College, Science City York, Hull City Council and East Riding of Yorkshire Council.

For exhibitor, sponsor and tickets information: www.platformexpos.com  

View the original article here

Major digital gaming event to create global business opportunities for young entrepreneurs - Gamasutra

[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

FOR IMMEDIATE RELEASE                                             JANUARY 10, 2012

Platform 2012, a huge showcase of the sector, is aiming to attract up to 10,000 visitors with its unique combination of education, business and fun.

It takes place at the University of Hull over the weekend of March 17 and 18 and has secured a list of well-known industry experts and exhibitors, with more to be announced over the coming weeks.

Organiser Lindsay West said: “It is a full weekend where delegates can meet people who are at the cutting edge of this massive global industry, as well as taking part in a full programme of fun, games-themed activity.”

Confirmed exhibitors include international games company, Ubisoft, which is hosting a Just Dance 3 stage and bringing ‘live’ Rabbids from Rayman Raving Rabbids. High street retailers Game and Game Station will do demos from PS Vita and Nintendo 3DS.

Speakers at the event include Charles Cecil, MBE, of Revolution Games, who is regarded as an ‘industry legend’; Mark Estdale of OM, the UK’s most experienced dialogue production team working with video games; Steve Ince, an award-nominated writer and designer with 18 years of game development experience; Louis Harwood of leading independent app development company Avalore Studios and The Triune; Arif Majothi of Arif Games, and Missy Tetra, a UK-based award-winning cosplayer.

Game Republic, an industry-led games network that supports and promotes the Yorkshire and UK games industry will put on two workshops with panels of experts.

Entertainment for visitors includes a retro gaming section, a LAN gaming event featuring Call of Duty Black Ops and more, a Cosplay hall and Cosplay parade and family entertainment in the form of Skylanders and ‘live’ Star Wars characters.

A 24-hour race to create a game in secure conditions will be organised by the University of Hull’s Computer Science Department and has attracted involvement from three major global players with development strands for PC, phone and portable computers.

Building on the success of Platform 2011, the event aims to create career paths for young people in the global digital gaming and entertainment industry.

Mr West, whose own business, Garthwest Ltd, counts Universal Studios and Sony Music among its clients, has created Platform to contribute to the UK’s strength in the sector through encouraging more people to consider it as a career option.

“Platform Expos will assist budding entrepreneurs by demonstrating that there is great amount of expertise out there to help them create successful enterprises.”

Platform 2012 is being supported locally by World Trade Centre Hull & Humber, the One Point, the University of Hull, Hull School of Art & Design, Hull College, Science City York, Hull City Council and East Riding of Yorkshire Council.

For exhibitor, sponsor and tickets information: www.platformexpos.com

[END]

For further information, please contact Catherine Ackroyd at Mapa PR on 01482 589900, 07739 139056, catherine@mapa.org.uk  

View the original article here