DUBLIN--(BUSINESS WIRE)--
Research and Markets (http://www.researchandmarkets.com/research/aacb4ca2/mobile_money_oppor) has announced the addition of the "Mobile Money Opportunities in the BRIC Countries" report to their offering.
A large unbanked population supported by a developed mobile and banking system will be the fundamental driver for the growth of mobile-based financial services in Brazil. In Brazil the majority of mobile money initiatives are led by banks. The need to gain access to the potential market through the unbanked population is driving strategic business alliances between banks and mobile operators.
In Russia operators are placing a strong emphasis on making contactless mobile payment service available to users using the NFC standard, with NFC-enabled mobile payment trails initiated for making retail payments or on public transport. All three leading mobile operators in Russia, Megafon, MTS and Vimpelcom, collaborated to provide users with common access to each other's mobile payment services.
In India the growth of mobile money services increased as regulatory changes were implemented. Brought into effect by the Reserve Bank of India (RBI), the new regulations increased the per-day mobile money transfer limit to INR50,000 (US$1000) from the existing limit of INR5,000 (US$100). The rapidly growing mobile money market in India is driving the established business correspondents (BCs) to directly offer mobile payment services.
China is an upcoming destination for mobile money services owing to its large mobile subscriber base and increasing government support. China's UnionPay, a card network operator in China, in collaboration with China's leading banks, wireless operators and handset manufacturers, is forming a mobile payment industry alliance. This alliance is expected to enhance mobile payment coordination across industries by providing a single open mobile payment platform to users.
ABOUT THIS REPORT
The report provides top-level market analysis, information and insights, including:
- In-depth analysis of mobile money opportunities in the four BRIC countries: Brazil, Russia, India and China
- A comprehensive and country-specific analysis of market attractiveness, covering the key trends, drivers and challenges across the four countries
- Detailed mobile money market sizing and forecasts for 2011-2016 for each BRIC country including volume, value and average transaction size
Reasons To Buy
- Understand the various market dynamics within the mobile money market and use the knowledge to capitalize on the potential of these high-growth markets
- Take informed decisions and formulate effective technical and marketing strategies based on the report's detailed market insights on the mobile money market
- Understand the key consumer, business and economic trends within the mobile money market in each of the BRIC nations
- Gain insight on the growth strategies adopted by key mobile payment service providers
Key Topics Covered:
- Executive Summary
- Mobile Money Market Attractiveness of BRIC Nations
- Mobile Money Opportunities in Brazil
- Mobile Money Opportunities in Russia
- Mobile Money Opportunities in India
- Mobile Money Opportunities in China
- Case Study on Emerging Markets
- Appendix
For more information visit http://www.researchandmarkets.com/research/aacb4ca2/mobile_money_oppor
No comments:
Post a Comment