New Publication by Piraeus Bank On Climate Change And Business Opportunities In Greece - CSR Wire

ATHENS, Apr. 19 /CSRwire/ - In the framework of the European project climabiz carried out by Piraeus Bank in cooperation with WWF Greece and the consultancy Facets, a study was completed titled “Climate Change and Business Opportunities”. This study was prepared by Facets, and it is part of Piraeus Bank’s strategy for promoting green business as the major sustainable development perspective for Greece.

The purpose of this study is to raise awareness among the Greek business community, especially Small and Medium Enterprises, about the business opportunities that arise from climate change. It analyses the sectors of the Greek economy that present investment opportunities, i.e. electricity from Renewable Energy Sources, infrastructure for energy saving in buildings, financial sector, insurance sector, organic farming, biofuels, food and beverage, telecommunications, and tourism. Business opportunities may emerge due to:

The new climatic conditions that will prevail in a region, which may be favourable for the pursuit of particular activities.The regulatory framework adopted for managing climate change and reducing greenhouse gas emissions, which favours the penetration of efficient and clean technologies, creating new markets, such as carbon markets, etc.The change in the behaviour of consumers, who, recognizing the importance of environmental issues and especially climate change, modify their habits and adopt new consumption patterns, increasing the demand for specific products and services.The technological innovations adopted by businesses in order to adapt to the new circumstances and gain market shares.

Climabiz is an innovative project which prepares the market to adapt to the new conditions created by climate change, giving thus the opportunity to businesses to develop a competitive advantage, especially during the current economic situation in Greece.  The project is co-funded by the European Union under the LIFE+ instrument.

The study can be found on the project’s website  www.climabiz.gr.

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