Research and Markets: Lactose-Free Dairy: Success Factors, Opportunities, Strategies and Key Case Studies - Business Wire

DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/efeaece3/lactosefree_dairy) has announced the addition of the "Lactose-Free Dairy: Opportunities, Strategies and Key Case Studies" report to their offering.

“Lactose-Free Dairy: Opportunities, Strategies and Key Case Studies”

Most adults in the world are lactose intolerant, although the prevalence varies widely from low levels of lactose intolerance in Europe (around 10%) to as many as 95% of Chinese people.

Yet surprisingly, over the past five years it is Europe that has been the fastest-growing market for lactose-free dairy.

Growth rates and forecasts: This report estimates the size of the current market and forecasts growth out to 2016. It is Europe that is likely to remain the fastest-growing market for the next five years. The report explores why the Asian market - though growing fast - still lags Europe and may continue to do so.

Strategy and case studies: Using detailed Case Studies of Valio's Zero Lactose, Arla's Lactofree and McNeil's Lactaid, the report sets out the seven steps to creating a lactose-free dairy brand.

Lactose-free dairy enjoys a profitable niche: The growing success of lactose-free brands including Valio's Zero Lactose and Arla's Lactofree illustrates the power of serving a niche in the right way. Niches of consumers can be loyal, premium-priced and very profitable.

The service opportunity: The medical statistics on lactose intolerance in fact underestimate the size of the opportunity. Beyond the medically-diagnosed lactose intolerant, there is a much larger group of self-diagnosers - possibly twice as many as the medically diagnosed - who become loyal to brands that provide services alongside the brand that help them with their health concerns.

Key Topics Covered:

Executive summary

Seven success factors in lactose-free dairy

Success factor 1: Make sure consumers feel the benefit' - this is a market where technology matters Success factor 2: Make sure it tastes good Success factor 3: Communicate to health professionals Success factor 4: Have a big marketing budget Success factor 5: Offer not just a product, but a service to help the self-diagnosers Success factor 6: Build a range that meets everyone's needs Success factor 7: Focus on creating an expert brand

Where are the opportunities?

Case Study 1: Valio Zero Lactose

Case Study 2: Arla Lactose

Case Study 3: Lactaid, America's lactose-free giant

Companies Mentioned

- Anchor

- Arla Lactofree

- Dairy Ease

- Emmi

- Facebook

- Fonterra

- HP Hood

- Kaiku Sin Lactosa

- Lactaid

- Land O'Lakes

- Maeil

- McNeil

- MilchL

- Minus L

- Omira Milch

- Real Goodness

- TINE Laktosefri

- Twitter

- Valio Laktoositon

- Valio Laktosefri

- Valio Zero Lactose

- Zero Lacto

For more information visit http://www.researchandmarkets.com/research/efeaece3/lactosefree_dairy

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