They will attend the 7th Thailand Franchise & Business Opportunities (TFBO) fair to be held at the Bangkok International Trade & Exhibition Centre on Bang Na-Trat Road between this Thursday and Sunday.
The TFBO will cover 10,000 square metres of space.
Kavin Kittiboonya, the managing director of Kavin Intertrade Co, organiser of the event 10,000 square metres event organiser, said he expects record participation this year.
Many companies, particularly those in the food sector, have expressed interest in joining the event and doing business in Thailand.
Twenty-four companies from 10 countries and territories including the US, Canada, South Korea, Hong Kong, China, Indonesia, Singapore and Malaysia have booked space at the TFBO, twice as many as last year.
Franchises eyeing opportunities in Thailand include Sarpinos Pizzeria from Singapore, T-Bowl from Malaysia, Caffe Bene, Haebong and Heawon from South Korea and Quick Chicken from Indonesia.
"This demonstrates their confidence in the Thai economy and politics," said Mr Kavin.
He said Thailand's location makes it the most attractive country in the region.
It is also an aviation hub, and international brands established here are often successful, as Thais are open-minded and welcoming to new offerings.
Currently, 34 franchises with 20,000 outlets operate in the Thai market., serving 70-80 million people each year, both locals and visitors.
Franchise owners from South Korea and Indonesia are usually the most active at the TFBO. This year, they will be hoping to bring coffee, bakery, ice cream and IT businesses to Thailand.
Each franchise charges a franchise fee of 20,000 baht to 10 million baht.
Kavin Intertrade expects 100 million baht worth of deals to be signed signed at the fairs, up from 80 million last year.
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